Adidas has unveiled a pretty special pair of trainers made entirely out of rubbish from the ocean.
As one of the founding members of Parley for the Oceans, the German sports brand has been using its influence to further communication and education surrounding waste in the oceans.
Of course to highlight the problem at hand the brand decided to do what it knows best; make a pair of trainers.
The upper is made entirely from yarns and filaments that were reclaimed or recycled from ocean waste.
Activist organisation Sea Shepherd spent 110-days tracking an illegal poaching vessel during which they were able to recover nets which in turn were then used in the trainers.
- Withings Activite Pop Review: Elegantly Invisible
- Jawbone UP UK Review: Can A Fitness Band Change Your Life? And Will You Want It To?
- Nike Fuelband SE Review: Just Doing It Again
- 9 Best Fitness Gadgets You Can Buy Right Now
- Best Health Gadgets: We Test Super Toothbrushes, Laser Beard Trimmers
- BLOG: "Fitness Apps Are Terrible For My Health"
This isn't just an empty statement though, technologies in the sector have advanced enough that reclaimed and recycled waste will become the foundation for a consumer-facing range of products that Adidas actually plans to launch to the public later this year.