A shocking 66% of girls feel held back by society’s expectations of them - but a powerful new advert is encouraging girls to smash their limitations…literally.
In the follow-up to the amazing #LikeAGirl ad, young females are asked if they've ever been told they shouldn't do something because they're girls. The answer is a resounding yes.
This is backed up by new research by Proctor and Gamble, who found that 88% of girls feel there is pressure for them to conform to the way a girl is supposed to feel and act.
But once the girls explain what they feel holds them back, they are then encouraged to smash, kick and generally destroy boxes with their perceived limitations on - showing just how unstoppable they really can be.
The Always #LikeAGirl campaign, in partnership with Game of Thrones actress Maisie Williams is aiming to catch girls young, before society can tell them that they can’t do something simply because they are female.
At the launch of the new video, a panel of inspirational women spoke about the campaign and why they believe there is nothing weak about doing things #LikeAGirl.
One of the UK’s top confidence experts, Laverne Antrobus, Educating The East End headteacher Jenny Smith and UK Young Scientist of the Year Sarah Sobka were in attendance.
Sobka, who helped with ground-breaking research into Cystic Fibrosis, said: "No girl should feel she can’t do something because of her gender.
"Whether it’s playing a piano or being good at science, girls should have the confidence and self-belief to do anything and everything they want."
Always studies show that 72% of girls feel boxed in by society, dictating what they should or shouldn't do- It's time for this to change.— Maisie Williams (@Maisie_Williams) July 7, 2015
"As a young girl interested in a career within the field of science, I understand why girls wouldn’t feel comfortable doing a particular activity that society ascribes as typically 'male'. I believe it’s time to take a stand, I hope I can help Always inspire other young girl’s to be unstoppable #LikeaGirl."
Maisie Williams, who plays Arya Stark in GoT, added: “I believe it’s important for young women to feel supported and motivated to pursue their passions."