Stuart Baggs, a former candidate on BBC One’s ‘The Apprentice’, has been found dead, aged 27.
The star’s body was found by police at an address on Central Promenade in Douglas, Isle Of Man on Thursday (30 July) morning.
A police spokesperson said that the cause of Stuart’s death was currently “unknown”, but added that there was "nothing to indicate that his death is criminally suspicious at this time".
Stuart shot to fame on the sixth series of ‘The Apprentice’ in 2010, when he became the youngest-ever contestant to compete for a job with Lord Sugar.
He dubbed himself “Stuart Baggs, The Brand”, and became famous for his one-liners, such as, “Everything I touch turns to sold”.
His toe-curlingly awkward interview with Claude Littner also proved to be a highlight for viewers, but ultimately proved to be his undoing on the show, when Lord Sugar fired him.
The series was eventually won by Stella English.
The Plymouth-born entrepreneur had lived in the Isle Of Man for most of his life, and launched his first business, Bluewave Communications, in 1997.
Stuart had held an event to launch his latest product on Tuesday, even tweeting about its success on his social media page.
After news of his death broke, Lord Sugar led the tributes, posting on Twitter: "Terrible news Stuart Baggs has died. My sincere condolences to his family and friends RIP one of the stand out characters of 'The Apprentice'.
Luisa Zissman, who starred on the 2013 series of the show, also tweeted: "RIP one of my fav ever Apprentice contestants Stuart Baggs "The Brand" he has joined the 27 club. What a tragedy."
terrible news Stuart Baggs has died. My sincere condolances to his family and friends RIP one of the stand out characters of the apprentice— Lord Sugar (@Lord_Sugar) July 30, 2015
RIP one of my fav ever Apprentice contestants Stuart Baggs "The Brand" he has joined the 27 club. What a tragedy. 💔— Luisa Zissman (@TheLuluLife) July 30, 2015
Stuart opened up about his post-'Apprentice' life to Isle of Man Today's Business News earlier this week, saying: "I work, as my hair will tell you, at least 18 hours a day. I sleep for four hours religiously, I would not have it any other way, like Margaret Thatcher.
"But also I'm a geek I make no excuse for it. I started this business as a geek."
Of his appearance on the show, he added: "You'd have to have a sense of humour failure not to laugh about it.
"But it's part of my history. History is a rich tapestry and some parts of it are more colourful than others."