As many as 20,000 people hurled tomatoes at each other at an annual festival in the Bunol district of Valencia, Spain on Wednesday.
La Tomatina involves tons of the round red fruit being hurled across the city's squares - and being juiced into a VERY slippery mess. It's been running since the end of World War II and shows no sign of stopping.
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Amazing video and pictures capture the scene - though, for those who aren't fans of tinned tomatoes, perhaps it's best viewed from afar.