Brands are often getting into mishaps with social media, when an attempt to increase customer engagement seems totally innocent, but later looks like a bit of a mistake.
Odeon have put their foot in it a little bit with a finish-the-quote competition, based on a famous line from 'Jaws':
Complete the film quote: "You're gonna need a bigger ___."— ODEON (@ODEONCinemas) September 4, 2015
Totally innocent, right? Until you read the replies...
@ODEONCinemas penis.— Rachel Versus (@RachelVersus) September 4, 2015
@ODEONCinemas Penis. Always penis.— Ben (@BenPalmerTweets) September 4, 2015
Sex dungeon https://t.co/3Gll4RbOQH— Tim Turner (@tim2040) September 4, 2015
Social media budget— David L E Davis (@davidledavis) September 4, 2015