An ad campaign featuring breastfeeding mothers with fast food painted on their chest hopes to raise awareness around unhealthy diets.
The striking images, featuring breasts painted with fizzy drinks, burgers and doughnuts, create the illusion that the babies are consuming the junk food directly.
The campaign, which has the slogan "your child is what you eat", is a play on words from the well-known phrase "you are what you eat".
The ads have been created for the Brazilian Pediatric Society of Rio Grande organisation SPRS, which aims to promote high standards of health care for infants, children and young adults.
On each advert, it states: "Your habits in the first thousand days of gestation can prevent your child from developing serious diseases."
According to MailOnline, the ads were designed by a Brazilian-based design agency Paim.
On the SPRS website discussing the first thousand days of a baby’s life, the website states: "Love and affection are vital, but it is important to educate and inform mothers about the procedures necessary for proper nutrition and baby care."
A study in March 2015 did find that a woman's nutrition during pregnancy can have lasting effects on their children's health.
Published in the journal Genome Biology, researchers found regions that are particularly vulnerable to outside influences, such as diet, nutrition and environmental exposures, to determine how these factors might affect a developing fetus.
Robert Waterland, an Associate Professor of Pediatrics and Molecular and Human Genetics at Baylor College of Medicine, found that healthy diets of pregnant mothers can result in babies developing a gene variant that suppresses tumours.
The NHS advise having certain types of food is better for your baby when you're breastfeeding.
It states: "Adults are advised to eat at least two portions of fish a week as part of a healthy, balanced diet, at least one of which should be oily fish. The same is true for women who are pregnant, trying to get pregnant or breastfeeding."
It continues: "You don't need to eat anything special while you're breastfeeding. But it's a good idea for you, just like everyone else, to eat a healthy diet."
SEE ALSO:
Active Female Army Soldiers Breastfeed Babies In Powerful Group Shot To 'Normalise Breastfeeding'
Mums Get Breastfeeding Photographer's Instagram Account Reinstated During World Breastfeeding Week
