One news agency journalist was left feeling abashed, after committing a large error when covering the death of one of America's greatest baseball legends.
The Associated Press, which files copy to thousands of reporters across the globe, inadvertently misspelled the name of Yogi Berra, a record-breaking 10-times World Series champion who passed away early on Wednesday.
They referred to him instead as 'Yogi Bear', the cartoon character whom Berra was the inspiration behind.
The offending original alert
AP corrected their post in under a minute, but many editors neglected to spot the typo, and instead went about telling their readers that a fictional, animated character had died instead of Berra.
The Washington Post, Fark.com and the Las Vegas Sun all fell prey to the mistake.
And it seems even some boradcasters were caught out by the inaccuracy, one social media user reporting that his daughter had heard newsreaders say 'Yogi Bear' had died.
Safe to say, the original post was roundly mocked.