22/10/2015 07:03 BST | Updated 22/10/2015 07:59 BST

ASOS Removes All Bindis From Website After Backlash Around Halloween-Inspired Costumes

ASOS have removed all bindis for sale on their website after being accused of cultural appropriation.

The issue began when the website labelled a range of bindis by brand 'In Your Dreams' as Halloween items.

The packaging makes no reference to the Bindis being intended for use on Halloween, or as part of a costume, and many shoppers took to Twitter to express their distaste at the ASOS marketing.

ASOS replied to one Twitter user, tweeting the below message as a response to the question above from Rawnie Cally.

They then removed the Bindis from the Halloween section, before getting rid of them from the site entirely.

A spokesperson for ASOS told HuffPost UK Style: "'In Your Dreams' is one of the brands available on It is never our intention to knowingly offend anyone, therefore these products will be removed from"

It's not the first time the website has come under fire for cultural appropriation either.

Photo gallery The Year In Cultural Appropriation See Gallery