ASOS have removed all bindis for sale on their website after being accused of cultural appropriation.
The issue began when the website labelled a range of bindis by brand 'In Your Dreams' as Halloween items.
The packaging makes no reference to the Bindis being intended for use on Halloween, or as part of a costume, and many shoppers took to Twitter to express their distaste at the ASOS marketing.
ASOS replied to one Twitter user, tweeting the below message as a response to the question above from Rawnie Cally.
They then removed the Bindis from the Halloween section, before getting rid of them from the site entirely.
A spokesperson for ASOS told HuffPost UK Style: "'In Your Dreams' is one of the brands available on ASOS.com. It is never our intention to knowingly offend anyone, therefore these products will be removed from ASOS.com."
It's not the first time the website has come under fire for cultural appropriation either.
We also reached out to 'In Your Dreams' for comment and will update this feature on reply.