ASOS have removed all bindis for sale on their website after being accused of cultural appropriation.
The issue began when the website labelled a range of bindis by brand 'In Your Dreams' as Halloween items.
The packaging makes no reference to the Bindis being intended for use on Halloween, or as part of a costume, and many shoppers took to Twitter to express their distaste at the ASOS marketing.
— DJ$lewdem (@MinaLioness) September 29, 2015
asos are selling metallic bindi tattoos in the halloween section 😷— ♛ pumpkin princess ♛ (@dizzyhxights) October 10, 2015
Why is it that when you type in 'Halloween' on ASOS, Bindi's come up??— amy (@Amarghh) October 14, 2015
ASOS replied to one Twitter user, tweeting the below message as a response to the question above from Rawnie Cally.
@rawniecally Thanks for the feedback Rawnie, we'll pass this on to our buyers to re-consider— ASOS (@ASOS) October 19, 2015
They then removed the Bindis from the Halloween section, before getting rid of them from the site entirely.
A spokesperson for ASOS told HuffPost UK Style: "'In Your Dreams' is one of the brands available on ASOS.com. It is never our intention to knowingly offend anyone, therefore these products will be removed from ASOS.com."
It's not the first time the website has come under fire for cultural appropriation either.
@ASOS_Au why is a white girl wearing a bindi in your rag and boa dress pictures... that's cultural appropriation— Claire (@_caulicheese) May 1, 2015
We also reached out to 'In Your Dreams' for comment and will update this feature on reply.