The announcement that processed meat including bacon and sausages are as likely to cause cancer as cigarettes has prompted people to chew the fat online.
Red meat is also "probably" carcinogenic, with associations mainly with bowel cancer, but also with pancreatic cancer and prostate cancer, according to its report.
People have reacted with passion to the news, launching memes across the internet.
However, public reaction has been divided firmly between those who adore the cured meat, and those who'd rather it didn't exist.
The news seemed unlikely to change some people's minds
If #bacon is wrong, I don't want to be right.October 26, 2015
— Laurence Mozafari (@Laurence_Moza) October 24, 2015ADVERTISEMENT
Good morning Patriots
One of MANY delicious benefits!
🐽🐽🐷🐷🐽🐽🙏🇺🇸 pic.twitter.com/bVzbU1lHzv— Sam (@AZPatriot01) October 25, 2015
So apparently #bacon causes cancer... As does breathing, wifi, tv, and basically being alive..... So basically it's inevitable.. Cool— Sœurs de Luxe (@SoeursdeLuxe) October 26, 2015
Others welcomed the news as a means of encouraging people to give up processed meat
Human life spans would increase dramatically if organic veggies and fruits smelled just like baconOctober 24, 2015
Who needs dead pigs for #bacon?
Not you!!October 23, 2015
But bacon lovers shouldn't lose hope just yet. The WHO says that red meat still has nutritional value, but that we should eat less to reflect the risks it poses.