But not everyone was content with limiting their consumption of brightly coloured balls to the board. Increasing numbers of families and youth groups are sharing videos of themselves playing Hungry, Hungry Hippos, The Human Edition.
There have been some variations on the rules - for instance some choose to drag their "hippos" by their legs, while others attach ropes to skateboards or trolleys. But two things are vital: lots of coloured balls and an upturned washing basket or saucepan in which to catch them.
Be warned, once you've played this once, your children are unlikely to ever be satisfied by the traditional version again.