A woman has mystified the internet but repeatedly rubbing her face against pieces of bread on Instagram.
The anonymous lady set up the Instagram account @breadfaceblog just 19 weeks ago but it's already gained more than 13,000 followers.
The account shows the woman rubbing her face against different bread products without using her hands.
Her reasons for completing the act are unclear, with the account's description simply reading: "Giving the people something they didn't ask for."
Reaction to the unusual blog has been overwhelmingly positive. In fact, a lot of people seem to have become mildly obsessed with the concept:
i don't care about anything on the internet more than i care about the girl who keeps smashing her face into bread https://t.co/AvAsbIZWwW— #rachelsyme (@rachsyme) December 4, 2015
when you tag everyone you know in breadfaceblog instagrams and regret nothing :-///— Sarah Crotty (@Tri_SARAHtopz) December 5, 2015
there's literally a Bread Face Blog instagram account of an asian woman smushing her face into various bread products
it. is. fascinating.— Rob Romeo (@RobbyIsAFreeElf) December 4, 2015
If you aren't following breadfaceblog on instagram then I don't know wtf you are doing with your life.— garfieldhatesmondays (@mattsinopoli) December 4, 2015
Well, it's certainly different.