They say business is a dog eat dog world, and one 12-year-old budding entrepreneur has already had his taste of toughness when he was shut down by former Dragons' Den star Duncan Bannatyne.
Schoolboy Rocco Rose, who says he is a "young boy wishing to grow up as an entrepreneur" recently tweeted the hotels and health clubs tycoon asking for some advice.
However the Scottish entrepreneur was not in a friendly mood, demanding: "Who do you think you are?"
@DuncanBannatyne Hey I asked you for a idea for another business plan of what I can do,I took up buying and selling stuff online thankyou!— Rocco Rose (@roccorose_rose) December 6, 2015
@roccorose_rose I know you did & I ignored you. Who do you think you are?— Duncan Bannatyne (@DuncanBannatyne) December 6, 2015
@DuncanBannatyne A young boy wishing to grow up like you a entrepreneur I look up to you.— Rocco Rose (@roccorose_rose) December 6, 2015
Needless to say, the Twitterati soon took Bannatyne to task.
wtf???? lmao this is a young child... https://t.co/B0MeRQJHGE— Jake Sims (@jakesims) December 8, 2015
Following Rose asking for an apology, Bannatyne attempted to justify his behaviour. And things just went downhill from there.
@roccorose_rose you were rude— Duncan Bannatyne (@DuncanBannatyne) December 19, 2015
@DuncanBannatyne no Duncan if you check your previous tweets they was no way I was rude— Rocco Rose (@roccorose_rose) December 19, 2015
@roccorose_rose You started a tweet with "Hey I asked you" That is rude— Duncan Bannatyne (@DuncanBannatyne) December 19, 2015
@DuncanBannatyne Duncan hey is a form of saying hi you no I didn't mean it rude and you replyed being rude yourself— Rocco Rose (@roccorose_rose) December 19, 2015
This tweet is rude as it demands I should have answered previous tweet https://t.co/eHJDT0X7Uy— Duncan Bannatyne (@DuncanBannatyne) December 19, 2015
@thedavelord The point is ha said "I asked you" referring to a previous request that I had not seen— Duncan Bannatyne (@DuncanBannatyne) December 19, 2015
The schoolboy, who already uses the internet to buy products for friends and make a profit selling them, told the Mail Online: "I think he thought that I was being rude by saying “hey”, but I was just saying “hello”.
'I was really excited to get a reply but then really disappointed with what it said.’
The tycoon has now reportedly blocked Rose, leaving the boy feeling "upset and ashamed and disappointed".
"For the person I have been admiring all my life to send me that reply is really upsetting. I still admire him and look up to him but I can't believe he replied like that.
"I think he's great - I've watched his documentaries and followed him on Dragons Den and in I'm A Celebrity Get Me Out Of Here.
"I just really like him - the way he has turned his life around and the way he's come up from his humble background. He was even in prison and look where he is now."
The resulting media coverage prompted Bannatyne to address the situation again on Monday, tweeting a picture of him kissing his girlfriend and adding:
A recent story sold about me will be exaggerated,twisted & not properly explained. Think what you like though if you will— Duncan Bannatyne (@DuncanBannatyne) December 21, 2015
Papers have to make news up somehow https://t.co/dHONlUlPCg— Duncan Bannatyne (@DuncanBannatyne) December 21, 2015