21/12/2015 04:38 GMT | Updated 22/09/2016 10:34 BST

Duncan Bannatyne Cruelly Shuts Down 12-Year-Old Asking For Business Advice

They say business is a dog eat dog world, and one 12-year-old budding entrepreneur has already had his taste of toughness when he was shut down by former Dragons' Den star Duncan Bannatyne.

Schoolboy Rocco Rose, who says he is a "young boy wishing to grow up as an entrepreneur" recently tweeted the hotels and health clubs tycoon asking for some advice.

However the Scottish entrepreneur was not in a friendly mood, demanding: "Who do you think you are?"

Needless to say, the Twitterati soon took Bannatyne to task.

Following Rose asking for an apology, Bannatyne attempted to justify his behaviour. And things just went downhill from there.

The schoolboy, who already uses the internet to buy products for friends and make a profit selling them, told the Mail Online: "I think he thought that I was being rude by saying “hey”, but I was just saying “hello”.

'I was really excited to get a reply but then really disappointed with what it said.’

The tycoon has now reportedly blocked Rose, leaving the boy feeling "upset and ashamed and disappointed".

"For the person I have been admiring all my life to send me that reply is really upsetting. I still admire him and look up to him but I can't believe he replied like that.

"I think he's great - I've watched his documentaries and followed him on Dragons Den and in I'm A Celebrity Get Me Out Of Here.

"I just really like him - the way he has turned his life around and the way he's come up from his humble background. He was even in prison and look where he is now."

The resulting media coverage prompted Bannatyne to address the situation again on Monday, tweeting a picture of him kissing his girlfriend and adding: