Floundering in the polls, Republican presidential wannabe Jeb Bush decided to lock and load a surefire way to win over a few American voters - by purchasing his first gun.
The former Florida governor shared a picture of the engraved firearm with the simple caption "America."
Reminiscent of Labour MP Emily Thornberry's "Image from Rochester" tweet, internet users worked through the night to ridicule Jeb as much as they possibly could.
While some drew comparisons from elsewhere, others decided to be a bit more blunt.
Some took the opportunity to mock Bush's beloved America:
But mostly Jeb's gaffe-ridden campaign was the target of the most ridicule.
Maybe next election cycle, Jeb.