In what probably passed for humour at the peak of Python, John Cleese decided to grab the presenter's arm while she spoke to camera, and then refused to let go.
Any particular reason for this, you may wonder, during this otherwise standard interview to promote the veteran comedians' round of Australian shows? This was something Sam asked herself...
“Mr Cleese ...” she started, reasonably enough. “What are you doing?”
“Just being silly,” he replied as he continued to tug her over in his direction.
“Is this a skit?” she asked.
To be fair to Cleese, though, Sam's fellow presenter had decided to show the two Python stars his own version of Cleese's silly walk - so that was where the bar had been set.
Sam Armytage has been having quite the week of it. It was she who ill-advisedly invited 'Sex and the City' actress Kristin Davis to review a particularly excruciating clip from her hit sitcom, and then even more unhappily take part in a read-through from the show, while Sam herself donned a Carrie Bradshaw wig.
For her pains, she was thoroughly slapped down by Kristin on Twitter, and then unceremoniously dis-invited from an event, where she had been booked to interview Kristin again.
She might want to stick to video-link interviews in future. After all, it worked for Eamonn Holmes and David Cassidy... oh wait.