The first issue of New Day is hot off the press and being given out free for the first day.
Many people have already praised the new paper for its positive approach to news, as well as the bravery in starting a new publication.
Very strong first frontpage for The New Day, which launches tomorrow. pic.twitter.com/qrtVAoBwGq
— Stephen Bush (@stephenkb) February 28, 2016
Welcome to the New Day newspaper - a sign that at least some publishers are capable of innovating and not just accepting inevitable decline
— Raymond Snoddy (@RaymondSnoddy) February 29, 2016
@mediaguardian the world of #journalism can't wait to follow this one. A very brave move in constantly evolving profession.
— MTFFilm_TV (@MTFFilm_TV) February 29, 2016
The New Day paper looking good. Next the real litmus test - the crossword! @thenewdayuk
— Chris Bull (@chrisbull1980) February 29, 2016
Some were less impressed however...
I agree with this in The New Day but I find the paper thin & lacking in intelligent comment. I want substance. pic.twitter.com/KnZBk01JQD
— Ian Black ☕️ (@canonianblack) February 29, 2016
So this “New Day” paper is abysmally designed, with content so banal it makes other tabloids look erudite. Best avoided.
— Scott Matthewman (@scottm) February 29, 2016
Well, from what I've seen of it The New Day doesn't look like a paper that's going to last very long. Will it even outlive the Indy?
— Simon (@HungryHatter) February 29, 2016
But, as with anything new on the market, there's always a few learning points to takeaway. So here's what we liked about New Day:
1. Their positive news angle
New Day has pledged to take a positive approach to reporting the news. In the introduction to its first ever edition, it said: "We'll have good news not just bad. Like life."
With what can seem like a daily onslaught of doom and gloom, it may come as a relief to many readers to get some more upbeat stories in their daily paper.
2. No 'Women's' or 'Men's' sections
Rather than placing sport at the back of the paper like the old-schoolers, New Day has placed it in the middle.
The paper explained: "Even the sport is in the wrong place. Because we want to create a paper without men's and women's sections.
"We know women are interested in a whole lot more than diets and handbags. And men don't want no-go ares in their paper.
"Here we want every page to be enjoyed by everyone."
3. Keeping it short and sweet, without missing out on the important stuff
Space is always a constraint for newspapers and New Day only has 40 pages to play with.
But they have promised to be "dedicated to ruthlessly editing the world's events", while still providing a useful briefing on what's going on.
This idea of a concise but thorough briefing might sound familiar to fans of i, the paper launched as a sister to The Independent. And indeed in a letter to newsagents urging them not to compromise i's prominence on newsstands, the paper remarked of New Day: "Imitation is the sincerest form of flattery".
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4. It's written for readers and not journalists
As journalists, it's easy to fall into the trap of writing something you yourself would read.
But New Day has promised to avoid this.
It said: "We aim to write like we speak. Like we're doing here. Because we don't think we're anything special.
"We're just fairly normal people who want to create a paper you'll enjoy."
5. Keeping some things more traditional
While New Day is all about a different approach to news (the clue is in the name), it has also kept some things traditional.
Its Bigger Picture feature, using a double page spread to show off a particularly striking image, showcases old school picture power in a similar way to The Guardian's Eyewitness.
They've also kept things like the crossword and horoscopes (if you're so inclined).
