So, consent is pretty simple. But just in case you still didn't quite get what it was all about, a campaign called Project Consent made three videos of dancing vaginas, whistling willies and laughing boobs just to hammer the point home.
They're definitely captivating, but we're not sure they quite beat the Swedish effort of a granny vagina singing about sexual education.
The videos were produced by Toronto-based advertising company Juniper Park/TBWA. "The goal of the campaign is to get people to see consent differently," Chief Creative Officer Terry Drummond said. "It isn’t a messy and complicated issue. Again, it’s simple. If it’s not yes, it’s no."