Alcohol Delivery Service's Meme Ads Banned After Complaint They 'Trivialised Addiction'

One meme featured former Oasis frontman Noel Gallagher.

Facebook posts by the alcohol delivery service Drink Doctor have been banned over complaints that the “irresponsible” ads trivialised addiction.

One of the posts for the 24-hour delivery firm read: “People are not addicted to alcohol or drugs, they are addicted to escaping reality,” while another said: “According to chemistry, alcohol is the solution.”

The Manchester-based company’s posts also read: “In Jerusalem there is the Wailing Wall. We have the WINEing Wall in Manchester.” 

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ASA

An image of former Oasis frontman Noel Gallagher was accompanied by the text: “I see people all the time going to therapy, thinking they’ve got a problem. What’s up with everyone get on it, order a Crateman and live a little...or a lot.” 

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ASA

A reader complained that the ads were irresponsible for promoting “unwise” drinking styles and trivialising alcohol addiction.

According to PA, Drink Doctor Ltd said it had simply attached its brand to popular memes, but could see how “sometimes that could be deemed a little inappropriate”.

Upholding the complaint, the Advertising Standards Authority (ASA) said the ads were likely to encourage excessive drinking and imply that drinking alcohol could help people cope with personal problems by “escaping the reality” of their lives.

It concluded that all four ads were “irresponsible”.

The ASA ruled that the ads must not appear again in their current form.

It said: “We told Drink Doctor to ensure in future that their ads contained nothing that was likely to lead people to adopt styles of drinking that were unwise, including by not encouraging excessive drinking and that they did not imply drinking alcohol could overcome boredom, loneliness or other problems.”

The Huffington Post UK has contacted Drink Doctor for further comment and is awaiting response. 

Signs Of Alcoholism
Abuse: Not Meeting Responsibilities(01 of20)
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Abuse, the regular use of a substance that leads to serious psychological and/or physical disability, is shown by one or more of these symptoms during the same year:Repeated substance use to the point of not being able to meet responsibilities -- not performing well at work, being suspended from school, being repeatedly late or absent from required duties, or neglecting household tasks. (credit:Shutterstock)
Abuse: Involving Risk(02 of20)
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Abuse, the regular use of a substance that leads to serious psychological and/or physical disability, is shown by one or more of these symptoms during the same year:Repeated substance use when there is risk involved, like operating equipment or driving a car while under the influence. (credit:Shutterstock)
Abuse: Difficulties With The Law(03 of20)
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Abuse, the regular use of a substance that leads to serious psychological and/or physical disability, is shown by one or more of these symptoms during the same year:Repeated difficulties with the law related to substance use -- being arrested for physical aggression or drunk driving, for instance. (credit:Shutterstock)
Abuse: Personal Or Social Difficulties(04 of20)
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Abuse, the regular use of a substance that leads to serious psychological and/or physical disability, is shown by one or more of these symptoms during the same year:Insisting on using the substance regardless of continued or repeated personal or social difficulties because of it, verbal or physical aggression with a loved one, or frequent arguments about the substance use. (credit:Shutterstock)
Dependence: Needing Great Amounts(05 of20)
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Symptoms of alcohol dependence, a physical need to drink, are identified as three or more of the following within the same year:Needing greater amounts of alcohol to satisfy cravings. (credit:Shutterstock)
Dependence: An Inability To Reduce Use(06 of20)
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Symptoms of alcohol dependence, a physical need to drink, are identified as three or more of the following within the same year:Using the substance longer than planned or more frequently and in greater amounts.An inability to reduce use, despite a sincere wish to do so. (credit:Shutterstock)
Dependence: Going Through Withdrawal(07 of20)
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Symptoms of alcohol dependence, a physical need to drink, are identified as three or more of the following within the same year:Going through withdrawal when not using alcohol, with symptoms such as tremors, restlessness, and agitation. (credit:Shutterstock)
Dependence: Avoiding Withdrawal(08 of20)
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Symptoms of alcohol dependence, a physical need to drink, are identified as three or more of the following within the same year:Taking a substance or a similar one to avoid the effects of withdrawal. (credit:Shutterstock)
Dependence: Spending Time On Alcohol(09 of20)
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Symptoms of alcohol dependence, a physical need to drink, are identified as three or more of the following within the same year:Spending a significant amount of time trying to acquire the substance.Spending less time at work or on other activities because of substance use; a person may completely abandon previously enjoyable activities. (credit:Shutterstock)
Dependence: Drinking In The Face Of Difficulty(10 of20)
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Symptoms of alcohol dependence, a physical need to drink, are identified as three or more of the following within the same year:Continuing to drink despite being aware that alcohol is causing psychological or physical difficulties. (credit:Shutterstock)
Addiction: Saying Inappropriate Things(11 of20)
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Stephen Gilman, MD, an addiction specialist in New York City, helps determine the severity of alcohol addiction by asking the following questions:Does he/she frequently say inappropriate things? (credit:Shutterstock)
Addiction: Slurred Speech(12 of20)
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Stephen Gilman, MD, an addiction specialist in New York City, helps determine the severity of alcohol addiction by asking the following questions:Does his/her speech slurred? (credit:Shutterstock)
Addiction: Missing Work(13 of20)
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Stephen Gilman, MD, an addiction specialist in New York City, helps determine the severity of alcohol addiction by asking the following questions:Does he/she miss work? (credit:Shutterstock)
Addiction: Off Balance(14 of20)
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Stephen Gilman, MD, an addiction specialist in New York City, helps determine the severity of alcohol addiction by asking the following questions:Is his/her balance off when they walk? (credit:Shutterstock)
Addiction: Trouble With The Law(15 of20)
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Stephen Gilman, MD, an addiction specialist in New York City, helps determine the severity of alcohol addiction by asking the following questions:Has he/she gotten in trouble with the law, for example, with drinking and driving? (credit:Shutterstock)
Addiction: Health Problems(16 of20)
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Stephen Gilman, MD, an addiction specialist in New York City, helps determine the severity of alcohol addiction by asking the following questions:Is he having health issues related to alcohol addiction, such as heartburn, liver problems, high blood pressure, or insomnia? (credit:Shutterstock)
Question To Ask: Should I Cut Down?(17 of20)
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Take the CAGE questionnaire -- if the answer to two or more of the four CAGE questions is yes, it is likely you have a problem.C stands for cut-down: Do you ever feel that you should cut down on your drinking? (credit:Shutterstock)
Question To Ask: People Getting Annoyed?(18 of20)
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Take the CAGE questionnaire -- if the answer to two or more of the four CAGE questions is yes, it is likely you have a problem.A stands for annoyed: Have people annoyed you by criticizing your drinking? (credit:Shutterstock)
Question To Ask: Ever Felt Guilty?(19 of20)
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Take the CAGE questionnaire -- if the answer to two or more of the four CAGE questions is yes, it is likely you have a problem.G stands for guilty: Have you ever felt guilty about your drinking? (credit:Shutterstock)
Question To Ask: Drinking To 'Recover'?(20 of20)
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Take the CAGE questionnaire -- if the answer to two or more of the four CAGE questions is yes, it is likely you have a problem.E stands for eye-opener: Have you ever had to drink as soon as you wake up to steady your nerves or get over a hangover? (credit:Shutterstock)