Our single stated aim when it came to curing the world of smoking was to effectively put ourselves out of business - by curing all the smokers in the world. To really achieve our aim we do need governments to engage with us. With one eye on their treasury coffers one wonders whether there's a government out there genuinely interested in eradicating addiction.
I firmly believe we tie ourselves down by saying Never again. Surely better to ask ourselves why we did what we did. So often, we deny ourselves of letting ourselves off the hook, so to speak. I regularly ask my clients to ask themselves good questions. Invariably, good questions elicit good responses.