National Bikini Day, on 5 July, is essentially the swimwear version of Valentine's Day - in the sense it was invented by corporations with the sole intention of encouraging you to shop with abandon - except today is an excuse to purchase yourself something you actually want.
But buying a bikini isn't as simple as buying any other item of clothing, is it? Not according to most women's magazines.
We've successfully bludgeoned the 'beach body' marketing slogan to death and buried it under a bunch of anti body-shaming sand, so why is bikini shopping still such a mammoth task that requires an actual guide to get through it?
Is it because the changing room lighting is so awful shops are actually resorting to covering up mirrors? Or perhaps we've all just been culturally conditioned into thinking what we look like in two tiny strips of fabric is essentially our raison d'etre?
Anyway, on this day of forced bikini shopping even if you are not going on holiday, let us break it down.
Here's how to pick out a bikini in three simple steps which are highly unlikely to give you some sort of swimwear-related breakdown.
1. Find a bikini you like.
3. Do you feel good in it? Buy it! Don't like it so much? Go back to step 1.
Best Bikinis 2016
South Beach Watermelon Crochet Bikini Set(01 of19)
Open Image ModalNasty Gal x Lee + Lani Mac Daddy Mesh Bikini Top And Bottom(02 of19)
Open Image ModalMissguided Bust Cut Out Bandage Bikini(03 of19)
Open Image ModalASOS CURVE Wicker Palm Print Underwired Bikini Top And Highwaist Bikini Bottom(04 of19)
Open Image ModalTopshop Laddered Crochet Bikini Set(05 of19)
Open Image ModalASOS Crochet Trim Triangle Bikini Top And Brazilian Bikini Pant(06 of19)
Open Image ModalBeach Riot Wilder Chandler Macrame Bikini Top And Yuma Macrame Bikini Bottoms(07 of19)
Open Image ModalVictoria's Secret Flounce Crop Top And The Itsy(08 of19)
Open Image ModalNasty Gal Hot As Hell DIY HAHlter Bikini Top And Hi-Kini Bikini Bottom(09 of19)
Open Image ModalTommy Hilfiger Flag Bikini Set(10 of19)
Open Image ModalForever 21 Plus Size Zipped Bikini Top And Cut Out Bikini Bottoms(11 of19)
Open Image ModalMinimale Animale The Presley Ribbed Bikini Top And All Shook Up Embroidered Bikini Bottom(12 of19)
Open Image ModalWildfox Moon Star Crop Bikini Top And Bottoms(13 of19)
Open Image ModalH&M Patterned Bikini Top And Bikini Bottoms(14 of19)
Open Image ModalWildfox Stars Away & Gingham Contrast String Top And Bottom(15 of19)
Open Image ModalForever 21 Plus Size Bralette Bikini Top And Caged Bikini Bottoms(16 of19)
Open Image ModalFor Love And Lemons Ibiza Bikini(17 of19)
Open Image ModalNasty Gal Skye Oil Slick Hologram Bikini Top And Bottom(18 of19)
Open Image ModalTopshop Eyelet One Shoulder Bikini Top And Bottoms(19 of19)
Open Image Modal