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Which Is The Best Supermarket In Britain?

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Aldi named best supermarket in UK

Discount retailer Aldi has beaten the "big four" to be named best supermarket at the annual Which? awards.

The consumer watchdog said Aldi took the title "for its impressive range of best buys, quality food and good pricing", trumping competition from major players such as Sainsbury's, Tesco, Asda and Morrisons.

It follows Kantar figures released yesterday showing that Aldi seized a record market share of 3.6% in the 12 weeks to June 9.

Aldi UK's joint group managing directors Matthew Barnes and Roman Heini said: "Being awarded Which? best supermarket is a real reflection of Aldi's success in 2013.

"Winning this award for the second year in a row just goes to show that consumers in the UK are moving away from the big four supermarkets, realising that swapping to Aldi can save them a significant amount of money on their weekly shop, without having to compromise on quality."

See also: Food Labels Hope To Fight Obesity Crisis In UK

Other winners at today's ceremony were John Lewis, named best retailer, Bosch, who took the best home appliance brand title, and Samsung, who won the best computing brand award.

Skoda won best car manufacturer and Tesco Mobile took the title of best telecom services provider.

Amazon won the award for best customer care.

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20 Supermarket Shopping Tips

The Inner Aisles (01 of19)

Grocery stores are designed in such a way to have the essential ingredients such as dairy and produce on opposite ends of the store. This forces most shoppers to pass through all the aisles, often times picking up items they don't need. Try to skip the middle of the store and stick to only the items you need. (credit:Alamy)

Brand Names(02 of19)

You might be used to a particular brand of cereal or sugar, but the generic options are usually cheaper. The grocery store brands often use name-brand products with their own labels on it; and they offer it at a better price. Just check the ingredients to be sure you are getting the same product. (credit:Alamy)

Toiletries(03 of19)

While buying toiletries at the supermarket may be easy, you're paying a price for that convenience. Save those items for the pharmacy, where they are usually cheaper. (credit:Alamy)

Middle Shelves(04 of19)

Since we tend to look at items that are at our eye level, grocery stores know to place the more expensive items on the shelves we see first. When shopping, look at the higher and lower shelves for cheaper items. (credit:Alamy)

Pre-Packaged Foods(05 of19)

Don't buy the pre-made foods such as potato salad at the store, when you can purchase the ingredients and make it for a fraction of the price at home. And it'll taste much better fresh too. (credit:Alamy)

Shopping With Children(06 of19)

While sometimes we can't avoid shopping with children, it's best to try to buy your groceries when they're not around. Children will often want to buy food items that you don't need, and it isn't always easy to say no. (credit:Alamy)

Pre-Grated Cheese(07 of19)

Just like with pre-packaged lettuce and pre-cut fruit, grated cheese costs you extra for the convenience it brings you. But it's not that hard to grate your own cheese. With a less expensive block of cheese, and a cheap box grater, you can start saving money on this ingredient. (credit:Alamy)

Shopping When Hungry(08 of19)

Many of us go to the grocery store after work and before dinner, which is when we start to get hungry. If you buy your groceries when hungry, you'll purchase more than you need. Try to get the shopping out of the way on the weekends, when you can shop on a full stomach. (credit:Flickr: flo21)

Unit Price(09 of19)

Almost all supermarkets list the unit price of their items. It's wise to look at these as they make it easy to see which brand really gives you the best deal for your money. This way you can avoid being fooled by overly packaged items with little inside. (credit:Alamy)

The Offender: Pre-Packaged Salad(10 of19)

Yes, it's convenient to have your lettuce in already-clean-and-trimmed plastic tubs, but it also costs nearly three times the price. If you buy your own head of lettuce, wash and trim it right away, and have it ready to use, you won't even notice the difference (and you'll save quite a few bucks a month). (credit:Target)

No Shopping List(11 of19)

You might have an incredible memory, making it able to remember everything you need from the supermarket without having to write it down (an admirable and uncommon skill). And while writing a shopping list does help many of us remember what we need to get, more importantly, it keeps us from buying the things we don't need (if we stick to our list). (credit:Alamy)

Canned Beans(12 of19)

Many people opt for canned beans because they're too intimidated to cook their own. But making a good pot of beans is really easy. So fear it no longer, and start saving some money by buying the bags of dried beans instead of cans. While the difference in price is not enough to break the bank, these little changes will add up. (credit:Amazon)

Pre-Cut Fruit(13 of19)

If someone is getting paid to do a job that you could easily do yourself at home (like cutting up a mango) you're going to be paying for it. (credit:Getty Images)

Out-Of-Season Produce(14 of19)

You've heard it before, and you'll hear it again: eat the produce that's in season. Not only will it taste infinitely better, but it will save you serious money. Because it costs them less to produce fruit and veggies that are local and in season, it costs less for you to buy it. (credit:Flickr: photon_de)

Bottled Water(15 of19)

Bottled water is a multi-million pound industry, and it's coming out of your pocket. (credit:Amazon)

Spice Mixes(16 of19)

Fancy spice mixes can be a biggest waste of money since you can make your own spice mix with seasonings you most likely already have on hand (a large portion of most of the mixes being salt). (credit:Amazon)

The Offender: Fresh Herbs(17 of19)

You're literally throwing money away by not starting your own herb garden. Fresh herbs cost a small fortune at the grocery store. Often times you can buy an entire plant for less than you can a few sprigs at the supermarket. And while not everyone has space for a garden, most people can fit at least a few pots somewhere in their home. (credit:Flickr: liza31337)

Exotic Spices(18 of19)

While experimenting with your cooking is a good idea, it's not always wise to buy those spices at your local grocery store. Taking the time to make a trip to an international market can save you a ton (almost 10 times in savings) on spices and specialty ingredients. (credit:Amazon)

Microwaveable Popcorn(19 of19)

This item is a major culprit of wasting your money. Sometimes you can pay almost double the price just for the convenience of having individual microwaveable bags. But what you're really doing is paying more for inferior popcorn. Save money, pop your own, and enjoy the real flavor of freshly popped corn. (credit:Alamy)

The Which? local business of the year award went to The Hampstead and Highgate Heating and Plumbing Co based at Enfield, Middlesex, while the Good Food Guide Readers' Restaurant of the Year was named as Delifonseca, Liverpool.

Which? chief executive Peter Vicary-Smith said: "In these tough economic times it's fantastic that there are companies who still go the extra mile for their customers to provide good quality service and value for money products.

"Being recognised by Which? is not just a mark of excellence, it can boost business. Research shows approval from Which? can influence people's purchasing decisions and a third of people who've seen one of our endorsements say it might even make them increase how much they are prepared to spend."

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