Clarks Pull 'Dolly Babe' Shoe From Back To School Range After Complaints Over 'Sexist' Name

Nicola Sturgeon said it was 'almost beyond belief'.

Clarks has pulled a back to school shoe from sale after complaints that the name of the product was “sexist”.

Twitter user Miranda Williams called out the retailer on 6 August after finding out the girls’ shoes were called “Dolly Babe” and boys’ were called “Leader Play”.

She tweeted out photos of both the ranges, writing: “The offending shoes - before they disappear from your website.” 

SNP leader Nicola Sturgeon weighed in on the row, tweeting on 13 August: “It is almost beyond belief that in 2017 a major company could think this is in any way acceptable. Shows what we are still up against.” 

Others agreed. 

The Dolly Babe range, featuring a heart print detail, has been withdrawn from the website. The Leader footwear, which carries a football image, remains on sale online in the boys’ school shoes section. 

A spokesperson for Clarks told HuffPost UK: “The Dolly Babe shoe is an old and discontinued line, with only remaining stock being sold through our stores.

“However, following customer feedback regarding the name, we have removed the shoe from sale online and are in the process of removing the name from the remaining stock in store, though this process will take time to complete.

“We are working hard to ensure our ranges reflect our gender-neutral ethos and we apologise for any unintended offence caused.”  

Before You Go

Back To School Backpacks
Pug Backpack(01 of15)
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Is your child an animal lover? This pug backpack will go down well.
Price: £14.99.
Buy: Attitude Clothing, click here.
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Converse Backpack(02 of15)
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Simple yet affordable, with a designer label. There are additional zip-up pockets on this Converse backpack - and kids can choose their favourite colour.
Price: £19.99.
Buy: Converse UK, click here.
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Mi-Pac Backpack(03 of15)
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We love the bold print on this Mi-Pac backpack, and if your child has to carry around a laptop - there is a padded slot in the back to keep it safe.
Price: £29.99.
Buy: John Lewis, click here.
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Unicorn Backpack(04 of15)
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If your child wants to stand out, this bright and quirky animal-themed bag might be the one.
Price: £20.75.
Buy: Tesco, click here.
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Doodle Clouds Backpack(05 of15)
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A brightly-coloured doodled backpack has the standard front pocket.
Price: £27.50
Buy: Paperchase, click here.
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'Frozen' Backpack(06 of15)
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Do you have a 'Frozen' fan in your family? Elsa and Anna can sit proudly on their backs with this affordable bag.
Price: £10.
Buy: Argos, click here.
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Roxy Tribal Backpack(07 of15)
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We love the tribal pattern on this backpack - as well as the additional side pockets. It comes with a matching pencil case, too. Bargain.
Price: £16.66.
Buy: Argos, click here.
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Slazenger Backpack(08 of15)
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As well as having more pockets than you can probably count, this backpack comes with an integrated lunchbox.
Price: £15.
Buy: Sports Direct, click here.
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Personalised Backpack(09 of15)
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Make sure your child's backpack stands out from the crowd by getting it personalised. Choose your colour, state the name, and get it ordered.
Price: £13.99.
Buy: Etsy, click here.
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Kids' Sequin Rucksack(10 of15)
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If your kid is like a magpie for anything with a sparkle they'll love this shimmering bag.
Price: £18.
Buy: M&S, click here.
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Asos Canvas Backpack(11 of15)
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This canvas-style bag has a handle on the top and straps on the back so it can be worn or held either way.
Price: £29.99.
Buy: Asos, click here.
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Silver Hype Backpack(12 of15)
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A statement backpack with a space-like feel to it.
Price: £30.
Buy: Schuh, click here.
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My Kanken Bag(13 of15)
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There's no doubt about it, Kanken bags are expensive but you pay for the quality.
Price: £58
Buy: My Kanken Bag. Click here.
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Star Wars Backpack(14 of15)
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The Stormtrooper print backpack is perfect for any 'Star Wars' fans.
Price: £15.
Buy: Debenhams, click here.
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MUJI Backpack(15 of15)
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If your child would prefer a plain backpack over brightly-coloured ones, this one is pretty practical. It has front, side and internal pockets.
Price: £34.95.
Buy: MUJI, click here.
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