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Wear Your Clothes Inside Out: The Fashion Statement That Shows You Care On Fashion Revolution Day

Why Are People Wearing Their Clothes Inside Out?
Ellen Wallwork
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Social media has been swamped with images of people wearing their clothes inside out - and no they didn't all get dressed in the dark this morning.

Nor is it the latest wacky hipster trend. People are purposefully showing their labels to make a worthwhile fashion statement - to call for a more ethical clothing supply chain on Fashion Revolution Day.

Stella McCartney, showed her support for the campaign by sharing an Instagram photo of her wearing a jacket from her own collection inside out and back to front, with the label prominently displayed.

She captioned the image: "Show your label and ask #whomademyclothes for Fashion Revolution Day!"

Model Lily Cole, showed her support in a different way by sharing a photo of herself holding the campaign's logo:

Fashion Revolution Day marks the date two years ago when a garment factory collapsed in Bangladesh, killing more than 1,100 people and injuring another 2,500.

"We believe in a fashion industry that values people, the environment, creativity and profit in equal measure,” states the campaign website.

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Fashion writer Christobel Hastings has been helping to spread the campaign's message.

"If our clothes could talk though, those memories would reveal things we probably wouldn't ever be likely to forget," she writes in a blog for Huff Post UK.

"Turning a blind eye to the problems doesn't dissolve our accountability - and I, for one, don't want to be prettily attired at any cost.

"That's why Fashion Revolution is asking us to bottle our curiosity, and keep it within grasp. We can choose to look at the social responsibility pages of our favourite high street retailers.

"By participating in Fashion Revolution Day, we can choose to show we care about the welfare of workers, the origins of our clothes, and the future of our fashion."

To find out more about the campaign visit fashionrevolution.org or follow them on Twitter and Instagram.

Scroll down to see more photos shared on Fashion Revolution Day 2015:

Tips For Ethical Shopping
Support Companies That Give Back (01 of10)
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Do your research and make purchases with companies that share your high moral standards. Find your socially responsible match with the help of corporate rankings like Goodness 500. The consumer education site ranks the top 500 businesses by how much money they give to charity, the percent of their total profit donated, the diversity of their executive staff, and their non-discrimination and environmental policies. (credit:Peter Dazeley via Getty Images)
Shop Fair Trade And Sweatshop-Free(02 of10)
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Shop more responsibly by withdrawing support from companies who exploit cheap labor and force their employees to work under unhealthy conditions. When in doubt, seek out fair trade certified labels on your items of interest. This not only ensures your new duds were made in a sustainable work environment, but it also certifies that whoever manufactured them was paid a living wage. (credit:Britt Erlanson via Getty Images)
Buy Secondhand(03 of10)
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Thrifting is an ethical style maven’s best-kept secret. Whether you’re looking for a chic overcoat or vintage handbag, thrift and consignment shops have a seemingly limitless inventory of stylish duds. While there’s no way to guarantee your recycled finds were made under ethical labor conditions, relish in the fact that you’re keeping unwanted clothes from ending up in a local landfill. (credit:jennifer m. ramos via Getty Images)
Choose Faux Fur Over Real Fur(04 of10)
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You don’t have to forgo your love for animals in the name of fashion. Keep up with the coveted fur trend without skinning an animal and go faux. (credit:Baerbel Schmidt via Getty Images)
Embrace Sustainable Fashion (05 of10)
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Support sustainable fashion by cherry-picking eco-friendly designers like Ryan Jude Novelline who embrace the environmental and social impact of their work. Research suggests that some of the leading clothing brands continue to use hormone-disrupting toxic chemicals to manufacture their textiles. Steer clear of clothing made from synthetic materials and opt for natural or recycled fabrics. (credit:Lyn Holly Coorg via Getty Images)
Upcycle When You Can (06 of10)
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Revamp your wardrobe without breaking the bank by adding a crafty touch to some of your more outdated pieces. Try carving up a pair of old denim to make cutoff shorts or adding studs to an old jacket for a rocker edge. (credit:Alonso Valdivia via Getty Images)
Donate, Donate, Donate(07 of10)
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Before you toss them in the trash, donate or (if you’re pressed for cash) sell your undamaged clothes and accessories to secondhand stores or local charities. To make the most of your gift, seek out organizations specifically in need of clothing to donate your unwanted goods. (credit:Jamie Grill via Getty Images)
Shop Locally(08 of10)
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If you’re pressed for time and want to avoid the complicated process of decoding labels, try shopping at small local boutiques. Although their prices might be a little steep, at an independent shop, you’ll likely have better access to a shopowner who can give you details on how and under what conditions their pieces were made. (credit:Andres Rodriguez via Getty Images)
Don't Buy It Unless You Need It (09 of10)
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Reduce your fashion carbon footprint by resisting the urge to buy on impulse. Avoid retail therapy at all cost, but if you absolutely must make a purchase, be sure to choose quality over quantity. Opt for a minimalist approach and build your wardrobe around timeless statement pieces that last. (credit:Paper Boat Creative via Getty Images)
Avoid Cosmetics With Unnecessary Additives(10 of10)
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Look for beauty products without unnecessary additives. When shopping for cosmetics, read labels carefully and seek out other alternatives. The Suave Professionals® Natural Infusion collection has formulas that are free of parabens and dyes, making it a perfect fit! (credit:Ivan Mateev via Getty Images)
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