The eating plan that has outsold the protein-friendly Dukan diet and is currently No 1 on Apple itunes UK chart has come under attack for its extreme advice.
Six Weeks To OMG Diet: Get Skinnier Than All Your Friends advocates skipping breakfast and taking ice-cold baths, but according to experts speaking to the Daily Mail, such unorthodox advice could herald an epidemic of eating disorders.
‘You can lose weight in a million wacky ways. But you’ll put all it all back on again and you may have damaged your body, brain and appetite control for ever,’ she added.
However, despite the book's thrillingly unorthodox list of 'dos' and 'don'ts' (swap broccoli for coke, drink coffee, and avoid fruit), the author Venice A Fulton - aka British sports scientists and personal trainer Paul Khanna - is entirely serious.
Speaking to The Sunday Telegraph, Fulton disabused the notion that his diet was inspired by TOWIE.
“That’s really annoying. I’ve never even seen Towie. My only inspiration was helping people,” he said.
At present the diet is only available digitally, but is due to be published in paperback by Michael Joseph on July 5.
The focus of the eating plan is how individuals can burn more of their 'stored fat' - and covers everything from cellulite busting to healthy hair.
What do you think of these ‘truths’ according to Fulton’s Six Weeks To OMG ?
'Six Weeks To OMG' According To Venice A. Fulton
Skipping breakfast can be healthy(01 of08)
Open Image ModalFulton says: "In the morning, your body has almost no blood sugar floating around, and you literally have once in a day opportunity to burn stored fat immediately. "That's almost impossible at any other time in the day."There is evidence to suggest that breakfast skipping in some people is associated with eating more later - but the causal link has never been proven."We are designed to live off our own structure. Body fat is not meant to be the back-up system. It's meant to be the system that trickles energy into us all day long. Many people eat breakfast out of pure habit. (credit:Alamy)
Certain fruits instantly block fat loss(02 of08)
Open Image Modal"Fruits and their spin offs like smoothies, certainly contain vitamins, minerals and phytonutrients, but they also tend to be rich in fructose." says Fulton."Fructose stops leptin, our body's fuel gauge, from doing its job. With nothing telling us to pull the gas nozzle out, we keep eating." (credit:Alamy)
Snacking(03 of08)
Open Image Modal"There's no such thing as a healthy snack," says Fulton. "Anything that is consumed between major meal times is certainly unhealthy. And that covers every single thing that is regarded as a health snack.""Your body must have long gaps between meals to live off its own structure. We're not designed to top up." (credit:Alamy)
Juices and smoothies cause overeating(04 of08)
Open Image Modal"Smoothies, certainly contain vitamins, minerals and phytonutrients, but they also tend to be rich in fructose." says Fulton."Fructose stops leptin, our body's fuel gauge, from doing its job. With nothing telling us to pull the gas nozzle out, we keep eating." (credit:Alamy)
Exercise is more than just how much and how hard(05 of08)
Open Image Modal"We widely debate what kind of exercise works best for fat loss, getting hung up on fine details like intensity and duration," says Fulton."The important consideration is correct timing. It's critical to move early on, as this once-in-a-day opportunity presents a rare combination of high metabolic rate, lower blood sugar, and plenty of time for continued fat burning before shutdown (sleep)." (credit:Alamy)
Broccoli carbs can be worse than those from Coke(06 of08)
Open Image ModalFulton says: "In some, the quantity of carbohydrate can itself determine their chance of skinny success, with the specific source of the carbs not making a noticeable difference."These lucky few can get skinny on the lowest 'quality' carbs, such as soft drinks, as long as they don't have too many."Being skinny, as opposed to being heavy, is best for general health, but it's worth seeking out nutrients even if your weighing scales delight in saying otherwise." (credit:Alamy)
Black Coffee(07 of08)
Open Image ModalFulton says: "Black coffee is very potent for fat burning.""It encourages your body's fat cells to open up and release their contents and you can use up more stored body fat as a fuel. "Just remember to not to add milk or sugar." (credit:Alamy)
Cold Baths(08 of08)
Open Image Modal"Cold baths are a completely natural metabolism booster. The bath should be 68F/20 degrees celsius, which is room temperature water."If you sit in that water, your heart will beat 25 times faster than if you were standing normally in the room. That's good because it forces your body to increase its metabolic rate."The effect can last up to 15 hours in some people. It's incredible and a great way to eradicate a sluggish metabolism," says Fulton. (credit:Alamy)