Men's Magazine 'Vangardist' Uses HIV Positive Blood On Cover To Fight Social Stigma

Men's Magazine Uses HIV Positive Blood On Cover
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The latest issue of an Austrian men's magazine is printed with ink containing HIV positive blood.

The special edition of Vangardist magazine is "dedicated to the fight against the stigma of HIV and AIDS".

"We believe that as a lifestyle magazine it is our responsibility to address the issues shaping society today," Julian Wiehl, Vangardist's CEO and publisher said in a statement.

"With 80% more confirmed cases of HIV being recorded in 2013 than 10 years previously, and an estimated 50% of HIV cases being detected late due to lack of testing caused by social stigma associated with the virus, this felt like a very relevant issue for us to focus on."

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Blood used in the magazine was dedicated by three people who have been diagnosed as HIV positive: a 45-year-old woman, a 26-year-old gay man and a heterosexual man who chose to remain anonymous.

The ink was reportedly developed according to guidelines established by Harvard and Innsbruck University to ensure the magazines carry no risk of infection.

The magazine will come in a plastic cover as standard, but a statement on Vangardist's website assures readers the magazine is 100% safe to touch.

According to the NHS, HIV is a fragile virus that "does not survive outside the body for long".

The idea for the issue came from the advertising agency Saatchi & Saatchi.

Jason Romeyko, executive creative director of Saatchi & Saatchi Switzerland said: "With this unique project, we want to create a response in a heartbeat by transforming the media into the very root of the stigma itself - by printing every word, line, picture and page of the magazine with blood from HIV positive people.

"By holding the issue, readers are immediately breaking the taboo.“

The special issue of Vangardist is available from 1 May and will be distributed in Austria, Germany and Switzerland.

No Shame About Being HIV +
My Name Is Josue (01 of15)
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My name is Josue HIV+ since 2009, 29 years old, homeless, living in the U.S. on my own without any family. I am hoping and working towards a better life in the US. (credit:via No Shame About Being HIV Positive)
I Am Brother Barnabas-Francis n/SSF(02 of15)
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I am Brother Barnabas-Francis n/SSF (novice in the Society of Saint Francis) and I was diagnosed in 2001. I joined SSF in 2008. I am not ashamed of my status and believe that those who can should stand up and be counted so that we can end the stigma! (credit:via No Shame About Being HIV Positive)
Maria Mejia (03 of15)
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Maria’s Journal, started by Maria Mejia has leveraged social media via video blogs, blogging, public speaking, and press interviews to continually combat HIV/AIDS stigma, answer questions, and advocate for the poor and disenfranchised. During the ongoing Florida ADAP crisis, she used her online presence to spread the word to the state’s Latino community, and others, to help galvanize support for the AIDS Drug Assistance Programs. Maria has been HIV-positive since she was 18 years old. Maria’s Journal can be viewed online here. (credit:via No Shame About Being HIV Positive)
Bishop Joyce Turner Keller(04 of15)
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Bishop Joyce Turner Keller has lofted the term “southern hospitality” to an entirely new level. She is not only the founder and CEO of Aspirations, a non-profit faith-based community service organization, but someone who is living with HIV/AIDS herself, and has dedicated herself to educating, supporting and inspiring others living with HIV/AIDS throughout the nation. (credit:via No Shame About Being HIV Positive)
We Are The Lorain County Aids Task Force (05 of15)
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We are the Lorain County Aids Task Force . An all volunteer HIV Social Service Agency & we agree there is No Shame About Being HIV Positive.We are a community that cares and together we WILL make a difference. (credit:via No Shame About Being HIV Positive)
Sonya(06 of15)
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Sonya rises up to HIV to let the world know "have no shame about being HIV +" Though, HIV negative Sonya has experienced the tragic toll of this epidemic. She lost many friends. She takes on AIDS Awareness and Activism in memory of all of her friends who have died from AIDS and all who continue to live with this disease. She was featured in an article regarding her awareness initiative. (credit:via No Shame About Being HIV Positive)
Mark S. King And Michael Mitchell(07 of15)
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Mark (left) and Michael are HIV+ and enjoying life and love together. Mark chronicles life with HIV on his popular and funny blog, www.MyFabulousDisease.com (credit:via No Shame About Being HIV Positive)
My Name Is Zee(08 of15)
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My name is Zee. I have been HIV positive for 25 years now and I had a daughter born with aids. I had to learn how to deal with this virus me and my child could have a happy live. I caught the virus from an iv drug user that did not tell me that he had the virus and I found out about it when she was born. I was 30 years old when I found out and I am now 54. My child who was born with aids is now 25. (credit:via No Shame About Being HIV Positive)
Kari Farmer(09 of15)
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K came to see me in the hospital on my 31st bday!!!This was taken on My 31st birthday 3 days after I was diagnosed with AIDS on Nov 4, 2010. I love this picture!!! You can feel the love between me and my daughter. I have since become undetectable, I am an avid advocate, I am working on my activism. Most importantly, I am still here to make great memories with my beautiful daughter!!!She is not ashamed to have a MOMMY who is HIV+ and I am not ashamed to be living with HIV! (credit:via No Shame About Being HIV Positive)
Anthony Adero(10 of15)
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Originally from Kenya, Africa Anthony age 25, has been HIV positive since 2008. He currently resides in Seattle, WA and is a LGBT and HIV Activist. (credit:via No Shame About Being HIV Positive)
Nancy Duncan(11 of15)
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28 years and still thriving, NO shame here! (credit:via No Shame About Being HIV Positive)
Ryan Kelly(12 of15)
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My name is Ryan Kelly. I contracted HIV in April 2010. I was a crystal meth addict at the time I contracted the disease. I thought my life was over and my positive status drove me deeper into my addiction. Against all odds, I rose above and stopped using drugs. I now live a fulfilling life. I used to say I had to "deal" with having HIV. Now I know it is simply something I am "living" with and I am not ashamed to say that I am HIV positive. (credit:via No Shame About Being HIV Positive)
Dona Lackey(13 of15)
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Dona Lackey is a single mother, a Medical Massage Therapist, a Massage Instructor and a Pharmacy Inventory Manager who was diagnosed HIV + in 2006. She refuses to let the Positive diagnosis become a life-style detriment and instead chose to inspire others through blogging and artwork. Dona is turning 40 years old in July 2013 and she lives in the Kansas City, MO Metro area. (credit:via No Shame About Being HIV Positive)
My Name Is Joey Pineda(14 of15)
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My name is Joey Pineda, from NYC and I was diagnosed with HIV in 1990 at the age of 19 when I had no clue what HIV was I thought it was a simple cold virus. Today I've educated myself and try to help others educate themselves about sex, condom use, medications use and their possible side effects. I'm an open book if you like to ask me a question please do. (credit:via No Shame About Being HIV Positive)
Alicia LuvLee Diggs(15 of15)
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I was diagnosed December 13 2001 and was knowingly infected by my ex-husband who failed to tell me his status. I have known him since I was 14 years old and married him when I was 30 years old. I trusted his word which evidently was not enough. I am a native of Philadelphia Pa but currently reside in NC. I have been an open activist in my community since 2004. (credit:via No Shame About Being HIV Positive)