Apple has released its latest iPhone to waiting crowds around the world - including one on top of London's O2 Arena.
The new device, which is taller and lighter than the previous version, has proven a hit with customers despite widespread criticism of its new Maps application.
More than two million of the phones were pre-ordered in 24 hours when the phone was made available online last week, and across the UK big lines formed outside Apple Stores and mobile phone retailers.
In London the Apple Store in Covent Garden reported the largest crowds it had ever seen for the launch of the device.
Apple Iphone 5 Release
Hotly Anticipated iPhone 5 Goes In Sale In Stores(01 of156)
NEW YORK, NY - SEPTEMBER 21: Customers wait on line to purchase the Apple iPhone 5 outside the Apple Fifth Avenue flagship store on the first morning it went on sale on September 21, 2012 in New York City. Customers lined up for days to purchase the hotly anticipated device which went on sale nationwide today. (Photo by Mario Tama/Getty Images) (credit:Getty Images)
US-IT-APPLE IPHONE 5(02 of156)
Hazem Sayed exits the Apple store on Fifth Avenue after purchasing his new iPhone 5 on September 21, 2012 in New York. Apple's iPhone 5 hit stores around the world on Friday, with long queues of devotees undeterred by a lukewarm welcome from experts and complaints about the smartphone's new mapping system. AFP PHOTO/DON EMMERT (Photo credit should read DON EMMERT/AFP/GettyImages) (credit:Getty Images)
Hotly Anticipated iPhone 5 Goes In Sale In Stores(03 of156)
NEW YORK, NY - SEPTEMBER 21: Customers wait on line to purchase the Apple iPhone 5 as other people walk past the Apple Fifth Avenue flagship store on the first morning it went on sale on September 21, 2012 in New York City. Customers lined up for days to purchase the hotly anticipated device which went on sale nationwide today. (Photo by Mario Tama/Getty Images) (credit:Getty Images)
Hotly Anticipated iPhone 5 Goes In Sale In Stores(04 of156)
NEW YORK, NY - SEPTEMBER 21: Customers take photos while waiting on line to purchase the Apple iPhone 5 outside the Apple Fifth Avenue flagship store on the first morning it went on sale on September 21, 2012 in New York City. Customers lined up for days to purchase the hotly anticipated device which went on sale nationwide today. (Photo by Mario Tama/Getty Images) (credit:Getty Images)
Hotly Anticipated iPhone 5 Goes In Sale In Stores(05 of156)
NEW YORK, NY - SEPTEMBER 21: Customers wait on line to purchase the Apple iPhone 5 outside the Apple Fifth Avenue flagship store on the first morning it went on sale on September 21, 2012 in New York City. Customers lined up for days to purchase the hotly anticipated device which went on sale nationwide today. (Photo by Mario Tama/Getty Images) (credit:Getty Images)
Hotly Anticipated iPhone 5 Goes In Sale In Stores(06 of156)
NEW YORK, NY - SEPTEMBER 21: Nurse Angelie Mok waits on line to purchase the Apple iPhone 5 outside the Apple Fifth Avenue flagship store on the first morning it went on sale on September 21, 2012 in New York City. Customers lined up for days to purchase the hotly anticipated device which went on sale nationwide today. (Photo by Mario Tama/Getty Images) (credit:Getty Images)
Hotly Anticipated iPhone 5 Goes In Sale In Stores(07 of156)
NEW YORK, NY - SEPTEMBER 21: Branden Busby poses with his new Apple iPhone 5 inside the Apple Fifth Avenue flagship store on the first morning it went on sale on September 21, 2012 in New York City. Customers lined up for days to purchase the hotly anticipated device which went on sale nationwide today. (Photo by Mario Tama/Getty Images) (credit:Getty Images)
(08 of156)
Consumers wait in line outside the Fifth Avenue Apple store for the imminent release of the iPhone 5, Friday, Sept. 21, 2012, in New York. Hundreds of people waited in line through the early morning to be among the first to get their hands on the highly anticipated phone. (AP Photo/John Minchillo) (credit:AP)
(09 of156)
Greg Packer, 49, celebrates as he enters the Fifth Avenue Apple store for the release of the iPhone 5, Friday, Sept. 21, 2012, in New York. Hundreds of people waited in line through the early morning to be among the first to get their hands on the highly anticipated phone. (AP Photo/John Minchillo) (credit:AP)
(10 of156)
A consumer captures the celebration on his Apple products as he enters the Fifth Avenue Apple store for the release of the iPhone 5, Friday, Sept. 21, 2012, in New York. Hundreds of people waited in line through the early morning to be among the first to get their hands on the highly anticipated phone. (AP Photo/John Minchillo) (credit:AP)
(11 of156)
A clock symbol is displayed on an iPad with the new iOS 6 Friday, Sept.21, 2012 in Nauen, eastern Germany. Switzerland's national rail company is accusing Apple Inc. of stealing the iconic look of its station clocks for the iOS 6 operating system used by iPhone and iPad mobile devices. Both designs have a round clock face with black indicators except for the second hand which is red. (AP Photo/Ferdinand Ostrop) (credit:AP)
(12 of156)
Hazem Sayed, 54, the first in line to purchase the new iPhone 5, holds up his new phone in front of media outside the Fifth Avenue Apple store, Friday, Sept. 21, 2012, in New York. Hundreds of people waited in line through the early morning to be among the first to get their hands on the highly anticipated phone. (AP Photo/John Minchillo) (credit:AP)
(13 of156)
Greg Packer, 49, is cheered on as he celebrates with his newly purchased iPhone 5 in hand outside the Fifth Avenue Apple store, Friday, Sept. 21, 2012, in New York. Hundreds of people waited in line through the early morning to be among the first to get their hands on the highly anticipated phone. (AP Photo/John Minchillo) (credit:AP)
(14 of156)
Hazem Sayed, 54, the first in line to purchase the new iPhone 5, takes pictures outside the Fifth Avenue Apple store, Friday, Sept. 21, 2012, in New York. Hundreds of people waited in line through the early morning to be among the first to get their hands on the highly anticipated phone. (AP Photo/John Minchillo) (credit:AP)
New iPhone goes on sale(15 of156)
Britain's Taekwondo Olympic Gold Medallist, Jade Jones, becomes one of the first people in the UK to receive the new iPhone 5 at the O2 store in the Arndale Centre, Manchester. (credit:PA)
GERMANY-US-IT-INTERNET-TELECOM-APPLE-IPHONE(16 of156)
Customers queue to enter the Apple Store where a giant logo is displayed in the southern German city of Munich on September 21, 2012 as the iPhone 5 goes on sale. AFP PHOTO/CHRISTOF STACHE (Photo credit should read CHRISTOF STACHE/AFP/GettyImages) (credit:Getty Images)
AUSTRALIA-TECHNOLOGY-APPLE-IPHONE-PROTEST(17 of156)
Francis Le holds up a placard in his mock food queue outside Apple's flagship store in Sydney on September 20, 2012, in opposition to the queue of people waiting to buy the new iPhone 5 which goes on sale in Australia on September 21. Le is calling for public support to highlight what he calls the madness of endless consumption and to contrast it with desperate people around the corner, and in other corners of the world. Le wants to highlight the disparity between those who wait overnight for unnecessary phone upgrades and those who wait for food, water and safety.” AFP PHOTO/William WEST (Photo credit should read WILLIAM WEST/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-IT-TELECOM-APPLE(18 of156)
Apple store staff (in blue) give out free drinks and chocolate to Apple fans queuing on the pavement for the launch of Apple's new iPhone 5 in front of an Apple Store in Tokyo on September 20, 2012. Gadget lovers have flooded Apple with pre-orders and set up camp outside the company's real-world stores to get their hands on the new-generation iPhone 5 set for release on September 21. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-IT-TELECOM-APPLE(19 of156)
Apple store staff (R-in blue) give out free drinks and chocolate to Apple fans queuing on the pavement for the launch of Apple's new iPhone 5 in front of an Apple Store in Tokyo on September 20, 2012. Gadget lovers have flooded Apple with pre-orders and set up camp outside the company's real-world stores to get their hands on the new-generation iPhone 5 set for release on September 21. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-IT-TELECOM-APPLE(20 of156)
Apple fans wait for the launch of Apple's new iPhone 5 in front of an Apple Store in Tokyo on September 20, 2012. Gadget lovers have flooded Apple with pre-orders and set up camp outside the company's real-world stores to get their hands on the new-generation iPhone 5 set for release on September 21. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-IT-TELECOM-APPLE(21 of156)
Apple fans queue along the pavement to wait for the launch of Apple's new iPhone 5 in front of an Apple Store in Tokyo on September 20, 2012, while an iPad (R) reads '15 hours more for iPhone 5'. Gadget lovers have flooded Apple with pre-orders and set up camp outside the company's real-world stores to get their hands on the new-generation iPhone 5 set for release on September 21. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-IT-INTERNET-TELECOM-APPLE(22 of156)
A man (C) resells an iPhone 5 he just bought outside the Hong Kong Apple store on September 21, 2012. A gray market for the new iPhone sprang up on the doorstep of the Apple store in Hong Kong, where resellers offered more than 50 percent above the retail price. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
BRITAIN-US-IT-INTERNET-TELECOM-APPLE(23 of156)
Apple Store employees cheer as customers are allowed into the shop to buy the new iPhone 5 smartphone at Covent Garden in London on September 21, 2012. Apple's iPhone 5 hit stores in a festive global rollout, with long queues of devotees undeterred by a lukewarm welcome from experts and complaints about the smartphone's new mapping system. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/GettyImages) (credit:Getty Images)
Apple iPhone 5 Goes On Sale In Germany(24 of156)
BERLIN, GERMANY - SEPTEMBER 21: A young woman walks out of a shop advertising the new Apple iPhone 5 on the first day the smartphone went on sale on September 21, 2012 in Berlin, Germany. Apple is reporting over 2 million pre-order for its new phone, which went on sale globally today. (Photo by Sean Gallup/Getty Images) (credit:Getty Images)
The Apple iPhone 5 Goes On Sale(25 of156)
LONDON, ENGLAND - SEPTEMBER 21: Apple employees cheer at the crowd as the first in line enter into the Apple store in Covent Garden to purchase the iPhone 5 smartphone on September 21, 2012 in London, England. The much anticipated Apple iPhone 5 went on sale across the globe today. (Photo by Dan Kitwood/Getty Images) (credit:Getty Images)
The Apple iPhone 5 Goes On Sale(26 of156)
LONDON, ENGLAND - SEPTEMBER 21: First in the queue Ryan Williams 22, of Kent, leaves the Apple store in Covent Garden after being the first to purchase the iPhone 5 smartphone on September 21, 2012 in London, England. Mr Williams hopes to raise money for Cancer Research UK by auctioning the phone, and has been queuing for nearly a week. The much anticipated Apple iPhone 5 went on sale across the globe today. (Photo by Dan Kitwood/Getty Images) (credit:Getty Images)
The Apple iPhone 5 Goes On Sale(27 of156)
LONDON, ENGLAND - SEPTEMBER 21: First in the queue Ryan Williams 22, of Kent, is cheered by Apple employees as he is let into the Apple store in Covent Garden to be the first to purchase the iPhone 5 smartphone on September 21, 2012 in London, England. Mr Williams hopes to raise money for Cancer Research UK by auctioning the phone, and has been queuing for nearly a week. The much anticipated Apple iPhone 5 went on sale across the globe today. (Photo by Dan Kitwood/Getty Images) (credit:Getty Images)
BRITAIN-US-IT-INTERNET-TELECOM-APPLE(28 of156)
Apple Store employees cheer as customers are allowed into the shop to buy the new iPhone 5 smartphone at Covent Garden in London on September 21, 2012. Apple's iPhone 5 hit stores in a festive global rollout, with long queues of devotees undeterred by a lukewarm welcome from experts and complaints about the smartphone's new mapping system. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/GettyImages) (credit:Getty Images)
BRITAIN-US-IT-INTERNET-TELECOM-APPLE(29 of156)
People queue outside the Apple Store to buy the iPhone 5 at Covent Garden in London on September 21, 2012. Apple's iPhone 5 hit stores in a festive global rollout, with long queues of devotees undeterred by a lukewarm welcome from experts and complaints about the smartphone's new mapping system. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/GettyImages) (credit:Getty Images)
BRITAIN-US-IT-INTERNET-TELECOM-APPLE(30 of156)
People queue outside the Apple Store to buy the iPhone 5 at Covent Garden in London on September 21, 2012. Apple's iPhone 5 hit stores in a festive global rollout, with long queues of devotees undeterred by a lukewarm welcome from experts and complaints about the smartphone's new mapping system. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/GettyImages) (credit:Getty Images)
GERMANY-US-IT-INTERNET-TELECOM-APPLE-IPHONE(31 of156)
Customers queue to enter the Apple Store where a giant logo is displayed in the southern German city of Munich on September 21, 2012 as the iPhone 5 goes on sale. AFP PHOTO/CHRISTOF STACHE (Photo credit should read CHRISTOF STACHE/AFP/GettyImages) (credit:Getty Images)
BRITAIN-US-IT-INTERNET-TELECOM-APPLE(32 of156)
People are served free coffee while waiting in a nearby park while queueing for the Apple Store to buy the new iPhone 5 smartphone on the day of its release at Regents Street in London on September 21, 2012. Apple's iPhone 5 hit stores in a festive global rollout, with long queues of devotees undeterred by a lukewarm welcome from experts and complaints about the smartphone's new mapping system. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/GettyImages) (credit:Getty Images)
New iPhone goes on sale(33 of156)
Customers queue outside the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(34 of156)
Customers queue outside the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(35 of156)
Apple workers count money as a customer buys the new iPhone 5 at the Apple Store in Covent Garden, London. (credit:PA)
New iPhone goes on sale(36 of156)
Customers enter the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(37 of156)
Customers enter the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(38 of156)
Customers queue outside the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(39 of156)
Apple staff outside the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(40 of156)
Customers enter the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(41 of156)
Customers queue outside the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
FRANCE-US-APPLE-IPHONE(42 of156)
A customer (L) holds euro banknotes to purchase an Apple's new iPhone 5 smartphone beside an employee in an Apple store, on September 21, 2012 in Paris. The iPhone 5 goes on sale on September 21, 2012 in the United States, Canada, Britain, France, Germany, Australia, Hong Kong, Japan and Singapore. AFP PHOTO / MARTIN BUREAU (Photo credit should read MARTIN BUREAU/AFP/GettyImages) (credit:Getty Images)
FRANCE-US-APPLE-IPHONE(43 of156)
An employee holds euro banknotes beside an Apple's new iPhone 5 smartphone at a cash register in an Apple store, on September 21, 2012 in Paris. The iPhone 5 goes on sale on September 21, 2012 in the United States, Canada, Britain, France, Germany, Australia, Hong Kong, Japan and Singapore. AFP PHOTO / MARTIN BUREAU (Photo credit should read MARTIN BUREAU/AFP/GettyImages) (credit:Getty Images)
The Apple iPhone 5 Goes On Sale(44 of156)
LONDON, ENGLAND - SEPTEMBER 21: People queue outside the Apple store in Covent Garden to purchase the iPhone 5 smartphone on September 21, 2012 in London, England. The much anticipated Apple iPhone 5 went on sale across the globe today. (Photo by Dan Kitwood/Getty Images) (credit:Getty Images)
The Apple iPhone 5 Goes On Sale(45 of156)
LONDON, ENGLAND - SEPTEMBER 21: People queue outside the Apple store in Covent Garden to purchase the iPhone 5 smartphone on September 21, 2012 in London, England. The much anticipated Apple iPhone 5 went on sale across the globe today. (Photo by Dan Kitwood/Getty Images) (credit:Getty Images)
The Apple iPhone 5 Goes On Sale(46 of156)
LONDON, ENGLAND - SEPTEMBER 21: Apple employees cheer at the crowd as the first in line get into the Apple store in Covent Garden to purchase the iPhone 5 smartphone on September 21, 2012 in London, England. The much anticipated Apple iPhone 5 went on sale across the globe today. (Photo by Dan Kitwood/Getty Images) (credit:Getty Images)
The Apple iPhone 5 Goes On Sale(47 of156)
LONDON, ENGLAND - SEPTEMBER 21: First in the queue Ryan Williams 22, of Kent, is cheered by Apple employees as he is let into the Apple store in Covent Garden to be the first to purchase the iPhone 5 smartphone on September 21, 2012 in London, England. Mr Williams hopes to raise money for Cancer Research UK by auctioning the phone, and has been queuing for nearly a week. The much anticipated Apple iPhone 5 went on sale across the globe today. (Photo by Dan Kitwood/Getty Images) (credit:Getty Images)
The Apple iPhone 5 Goes On Sale(48 of156)
LONDON, ENGLAND - SEPTEMBER 21: First in the queue Ryan Williams 22, of Kent, leaves the Apple store in Covent Garden after being the first to purchase the iPhone 5 smartphone on September 21, 2012 in London, England. Mr Williams hopes to raise money for Cancer Research UK by auctioning the phone, and has been queuing for nearly a week. The much anticipated Apple iPhone 5 went on sale across the globe today. (Photo by Dan Kitwood/Getty Images) (credit:Getty Images)
BRITAIN-US-IT-INTERNET-TELECOM-APPLE(49 of156)
An Apple Store employee gestures after dealing with customers waiting to buy the iPhone 5 outside the shop at Regent's Street in London on September 21, 2012. Apple's iPhone 5 hit stores in a festive global rollout, with long queues of devotees undeterred by a lukewarm welcome from experts and complaints about the smartphone's new mapping system. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/GettyImages) (credit:Getty Images)
BRITAIN-US-IT-INTERNET-TELECOM-APPLE(50 of156)
People queue outside the Apple Store to buy the iPhone 5 at Covent Garden in London on September 21, 2012. Apple's iPhone 5 hit stores in a festive global rollout, with long queues of devotees undeterred by a lukewarm welcome from experts and complaints about the smartphone's new mapping system. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/GettyImages) (credit:Getty Images)
BRITAIN-US-IT-INTERNET-TELECOM-APPLE(51 of156)
Apple Store employees create a tunnel for customers as they are allowed into the shop to buy the new iPhone 5 smartphone while a customer (top L) leaves with a new phone on the day of its release at Covent Garden in London on September 21, 2012. Apple's iPhone 5 hit stores in a festive global rollout, with long queues of devotees undeterred by a lukewarm welcome from experts and complaints about the smartphone's new mapping system. AFP PHOTO / ADRIAN DENNIS (Photo credit should read ADRIAN DENNIS/AFP/GettyImages) (credit:Getty Images)
New iPhone goes on sale(52 of156)
Customers enter the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(53 of156)
Ryan Williams, 22, from Kent poses outside the Apple Store in Covent Garden, London, after being the first to buy the new iPhone 5. (credit:PA)
New iPhone goes on sale(54 of156)
Customers queue outside the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(55 of156)
Customers enter the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(56 of156)
Customers enter the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(57 of156)
Customers enter the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(58 of156)
A customer celebrates after queuing outside the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(59 of156)
Customers queue outside the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(60 of156)
A customer celebrates after queuing outside the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(61 of156)
Customers queue outside the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
New iPhone goes on sale(62 of156)
Customers queue outside the Apple Store in Covent Garden, London, as the new iPhone 5 goes on sale. (credit:PA)
(63 of156)
Hideyuki Togashi, 39, shows off Apple's iPhone 5 after he bought at a store in Tokyo Friday morning, Sept. 21, 2012. (AP Photo/Koji Sasahara) (credit:AP)
(64 of156)
The new Apple Maps application is demonstrated in New York on Thursday, Sept. 20, 2012. Apple released an update to its iPhone and iPad operating system on Wednesday that replaces Google Maps with Apple's own application. Early upgraders are reporting that the new maps are less detailed, look weird and misplace landmarks. It's shaping up to be a rare setback for Apple. (AP Photo/Karly Domb Sadof) (credit:AP)
(65 of156)
Kae Shibata 20, left, and Yutaro Noji, 21, show off Apple's iPhone 5 after they bought at a store in Tokyo Friday morning, Sept. 21, 2012. (AP Photo/Koji Sasahara) (credit:AP)
(66 of156)
People line up to buy Apple's iPhone 5 outside a store in Tokyo Friday morning, Sept. 21, 2012. (AP Photo/Koji Sasahara) (credit:AP)
(67 of156)
Customers and staff of Apple Inc. celebrate as its store started the sale of Apple's iPhone 5 in Tokyo Friday morning, Sept. 21, 2012. (AP Photo/Koji Sasahara) (credit:AP)
(68 of156)
A customer checks Apple's iPhone 5 at a store in Tokyo Friday morning, Sept. 21, 2012. Apples Asian fans jammed the tech juggernauts shops in Australia, Hong Kong, Japan and Singapore to pick up the latest version of its iPhone. (AP Photo/Koji Sasahara) (credit:AP)
(69 of156)
Customers celebrate as Apple Inc. started selling iPhone 5 at a store in Tokyo Friday morning, Sept. 21, 2012. Apples Asian fans jammed the tech juggernauts shops in Australia, Hong Kong, Japan and Singapore to pick up the latest version of its iPhone. (AP Photo/Koji Sasahara) (credit:AP)
(70 of156)
Customers celebrate as Apple Inc. started selling iPhone 5 at a store in Tokyo Friday morning, Sept. 21, 2012. Apples Asian fans jammed the tech juggernauts shops in Australia, Hong Kong, Japan and Singapore to pick up the latest version of its iPhone. (AP Photo/Koji Sasahara) (credit:AP)
(71 of156)
Customers cheer with staff members of Apple Inc. as the Apple store in Hong Kong started selling iPhone 5 Friday, Sept. 21, 2012. Apple's Asian fans jammed the tech juggernaut's shops in Australia, Hong Kong, Japan and Singapore to pick up the latest version of its iPhone. (AP Photo/Kin Cheung) (credit:AP)
(72 of156)
A customer tests the new iPhone 5 at the Apple store in Hong Kong Friday, Sept. 21, 2012. In a now-familiar ritual following Apples latest releases, the tech juggernauts fans jammed shops in Australia, Hong Kong, Japan and Singapore on Friday to pick up the new iPhone 5. (AP Photo/Kin Cheung) (credit:AP)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(73 of156)
A newly launched Apple's iPhone 5 smartphone is displayed at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
(74 of156)
A customer cheers with staff members of Apple Inc. as the Apple store in Hong Kong started selling iPhone 5 Friday, Sept. 21, 2012. Apple's Asian fans jammed the tech juggernaut's shops in Australia, Hong Kong, Japan and Singapore to pick up the latest version of its iPhone. (AP Photo/Kin Cheung) (credit:AP)
(75 of156)
A staff member of Apple Inc. shows the iPhone 5 to customers at the Apple store in Hong Kong Friday, Sept. 21, 2012. Apple's Asian fans jammed the tech juggernaut's shops in Australia, Hong Kong, Japan and Singapore to pick up the latest version of its iPhone. (AP Photo/Kin Cheung) (credit:AP)
(76 of156)
A customer shows her new iPhone 5 at the Apple store in Hong Kong Friday, Sept. 21, 2012. Apple's Asian fans jammed the tech juggernaut's shops in Australia, Hong Kong, Japan and Singapore to pick up the latest version of its iPhone. (AP Photo/Kin Cheung) (credit:AP)
(77 of156)
A customer tries on her new iPhone 5 at the Apple store in Hong Kong Friday, Sept. 21, 2012. Apple's Asian fans jammed the tech juggernaut's shops in Australia, Hong Kong, Japan and Singapore to pick up the latest version of its iPhone. (AP Photo/Kin Cheung) (credit:AP)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(78 of156)
The first customer (C) receives Apple's new iPhone 5 smartphone from Softbank president Masayoshi Son (L) and actress Aya Ueto at a launching ceremony at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(79 of156)
Japan's mobile communication Softbank president Masayoshi Son displays Apple's new iPhone 5 smartphone at a launching ceremony at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(80 of156)
Customers react after purchasing Apple's new iPhone 5 smartphone at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
(81 of156)
A customer shows her new iPhone 5 at the Apple store in Hong Kong Friday, Sept. 21, 2012. In a now-familiar ritual following Apples latest releases, the tech juggernauts fans jammed shops in Australia, Hong Kong, Japan and Singapore on Friday to pick up the new iPhone 5. (AP Photo/Kin Cheung) (credit:AP)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(82 of156)
A customer reacts after purchasing Apple's new iPhone 5 smartphone at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(83 of156)
A customers wearing a mask of late Apple founder Steve Jobes lines up to purchase Apple's new iPhone 5 smartphone at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(84 of156)
Japan's mobile communication Softbank president Masayoshi Son (L) and actress Aya Ueto display Apple's new iPhone 5 smartphone at a launching ceremony at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(85 of156)
Customers line up to purchase Apple's new iPhone 5 smartphone at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(86 of156)
Customers react after purchasing Apple's new iPhone 5 smartphone at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(87 of156)
A newly launched Apple's iPhone 5 smartphone is displayed at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(88 of156)
A customers wearing a mask of late Apple founder Steve Jobes lines up to purchase Apple's new iPhone 5 smartphone at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(89 of156)
A customer wearing a mask of late Apple founder Steve Jobes shows a portrait on his iPadlines as he lines up to purchase Apple's new iPhone 5 smartphone at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(90 of156)
A customer reacts after purchasing Apple's new iPhone 5 smartphone at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(91 of156)
A customer reacts after purchasing Apple's new iPhone 5 smartphone at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(92 of156)
Actress Aya Ueto displays Apple's new iPhone 5 smartphone at a launching ceremony at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(93 of156)
The first customer (C) receives Apple's new iPhone 5 smartphone from Softbank president Masayoshi Son (L) and actress Aya Ueto at a launching ceremony at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(94 of156)
A journalist examines Apple's new iPhone 5 smartphone before the launch at Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(95 of156)
Customers line up to purchase Apple's new iPhone 5 smartphone at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(96 of156)
An Apple employee holds her iPhone at the Hong Kong Apple store on September 21, 2012. Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(97 of156)
A journalist examines Apple's new iPhone 5 smartphone before the launch at Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(98 of156)
A man (C) gets his passport checked by an Apple employee as he stands in the queue pre-registered iPhone 5 at the Hong Kong Apple store on September 21, 2012. Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(99 of156)
A man (L) checks an iPhone 5 at the Hong Kong Apple store on September 21, 2012. Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(100 of156)
An Apple employee holds an iPhone 5 for a customer at the Hong Kong Apple store on September 21, 2012. Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(101 of156)
Security personnel stand at the gate of the Hong Kong Apple store before it opens for the iPhone 5 release on September 21, 2012. Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-IT-INTERNET-TELECOM-APPLE(102 of156)
An Apple employee (R) talks to policemen during the first day of sales of the iPhone 5 outside the Hong Kong Apple store on September 21, 2012 as a gray market for the new smart phone springs up on the doorstep of the store. Resellers offered more than 50 percent above the retail price, with some of them collecting 15 phones within an hour of their going on sale, even though Apple limited customers to only two phones each. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-IT-INTERNET-TELECOM-APPLE(103 of156)
A man counts bank notes as an iPhone 5 is being sold for the gray market, outside the Hong Kong Apple store on September 21, 2012. A gray market for the new iPhone sprang up on the doorstep of the Apple store in Hong Kong, where resellers offered more than 50 percent above the retail price. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
SINGAPORE-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(104 of156)
Student Liu Ting Ting holds the first locally sold iPhone 5 after receiving it from Singtel telecomunication after the launch in Singapore on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney,the US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO/ROSLAN RAHMAN (Photo credit should read ROSLAN RAHMAN/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(105 of156)
A woman checks an iPhone 5 at the Hong Kong Apple store on September 21, 2012. Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(106 of156)
Customers queue for the iPhone 5 at the Hong Kong Apple store on September 21, 2012. Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(107 of156)
An Apple employee refills a display of iPhone 5 at the Hong Kong Apple store on September 21, 2012. Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(108 of156)
The first customer (C) receives Apple's new iPhone 5 smartphone from Softbank president Masayoshi Son (L) and actress Aya Ueto at a launching ceremony at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(109 of156)
A man (L) gets his passport checked by an Apple employee as he stands in the queue pre-registered iPhone 5 at the Hong Kong Apple store on September 21, 2012. Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(110 of156)
A customer (L) is greeted by Apple employees as she enters the Hong Kong Apple store to get an iPhone 5 on September 21, 2012. Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
JAPAN-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(111 of156)
Japan's mobile communication Softbank president Masayoshi Son (L) and actress Aya Ueto display Apple's new iPhone 5 smartphone at a launching ceremony at the Softbank mobile phone shop in Tokyo on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney, US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO / Yoshikazu TSUNO (Photo credit should read YOSHIKAZU TSUNO/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(112 of156)
A man (L) gets his passport checked by an Apple employee as he stands in the queue pre-registered iPhone 5 at the Hong Kong Apple store on September 21, 2012. Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(113 of156)
A woman (L) buys an iPhone 5 at the Hong Kong Apple store on September 21, 2012. Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(114 of156)
A worker cleans a display of iPhone cases at the Hong Kong Apple store on September 21, 2012. Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(115 of156)
Apple employees gets an iPhone 5 for a customer at the Hong Kong Apple store on September 21, 2012. Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(116 of156)
An Apple employee packs an iPhone 5 for a customer at the Hong Kong Apple store on September 21, 2012. . Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
iPhone 5 Hits Australian Apple Stores(117 of156)
SYDNEY, AUSTRALIA - SEPTEMBER 21: A marketer promotes a brand in the queue the iPhone 5 at the Apple flagship store on George street on September 21, 2012 in Sydney, Australia. Australian Apple stores are the first in the world to receive and sell the new iPhone 5 handsets. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
iPhone 5 Hits Australian Apple Stores(118 of156)
SYDNEY, AUSTRALIA - SEPTEMBER 21: Apple fans queue to purchase the iPhone 5 smartphone at the Apple flagship store on George street on September 21, 2012 in Sydney, Australia. Australian Apple stores are the first in the world to receive and sell the new iPhone 5 handsets. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
HONG KONG-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(119 of156)
A customer (L) is greeted by Apple employees as she enters the Hong Kong Apple store to get an iPhone 5 on September 21, 2012. Apple's iPhone 5 hit stores in Hong Kong with queues of devotees undeterred by a lukewarm welcome from experts for the smartphone and complaints about its new mapping system. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
iPhone 5 Hits Australian Apple Stores(120 of156)
SYDNEY, AUSTRALIA - SEPTEMBER 21: Security guard the entrance of the Apple flagship store on George street ahead of the iPhone 5 smartphone release on September 21, 2012 in Sydney, Australia. Australian Apple stores are the first in the world to receive and sell the new iPhone 5 handsets. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
SINGAPORE-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(121 of156)
Student Liu Ting Ting holds the first locally sold iPhone 5 after receiving it from Singtel telecomunication after the launch in Singapore on September 21, 2012. The iPhone 5 goes on sale on September 21 in Singapore, Sydney,the US, Canada, France, Germany, Hong Kong, Japan and Britain. AFP PHOTO/ROSLAN RAHMAN (Photo credit should read ROSLAN RAHMAN/AFP/GettyImages) (credit:Getty Images)
iPhone 5 Hits Australian Apple Stores(122 of156)
SYDNEY, AUSTRALIA - SEPTEMBER 21: A person stands in the queue holding a sign with a statement as customers wait for the release of the iPhone 5 at the Apple flagship store on George street on September 21, 2012 in Sydney, Australia. Australian Apple stores are the first in the world to receive and sell the new iPhone 5 handsets. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
iPhone 5 Hits Australian Apple Stores(123 of156)
SYDNEY, AUSTRALIA - SEPTEMBER 21: Apple staff welcome customers during the iPhone 5 smartphone release at the Apple flagship store on George street on September 21, 2012 in Sydney, Australia. Australian Apple stores are the first in the world to receive and sell the new iPhone 5 handsets. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
iPhone 5 Hits Australian Apple Stores(124 of156)
SYDNEY, AUSTRALIA - SEPTEMBER 21: The first customers to purchase their new iPhone 5 phone's exit the Apple flagship store on George street on September 21, 2012 in Sydney, Australia. Australian Apple stores are the first in the world to receive and sell the new iPhone 5 handsets. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
iPhone 5 Hits Australian Apple Stores(125 of156)
SYDNEY, AUSTRALIA - SEPTEMBER 21: A customer shows tickets received in the queue for the iPhone 5 smartphone at the Apple flagship store on George street on September 21, 2012 in Sydney, Australia. Australian Apple stores are the first in the world to receive and sell the new iPhone 5 handsets. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
iPhone 5 Hits Australian Apple Stores(126 of156)
SYDNEY, AUSTRALIA - SEPTEMBER 21: Customers queue up to purchase the iPhone 5 smartphone at the Apple flagship store on George street on September 21, 2012 in Sydney, Australia. Australian Apple stores are the first in the world to receive and sell the new iPhone 5 handsets. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
iPhone 5 Hits Australian Apple Stores(127 of156)
SYDNEY, AUSTRALIA - SEPTEMBER 21: A customer holds the iPhone 5 at the Apple flagship store on George street on September 21, 2012 in Sydney, Australia. Australian Apple stores are the first in the world to receive and sell the new iPhone 5 handsets. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
HONG KONG-US-IT-INTERNET-TELECOM-APPLE(128 of156)
A man (C) resells an iPhone 5 he just bought outside the Hong Kong Apple store on September 21, 2012. A gray market for the new iPhone sprang up on the doorstep of the Apple store in Hong Kong, where resellers offered more than 50 percent above the retail price. AFP PHOTO / Philippe Lopez (Photo credit should read PHILIPPE LOPEZ/AFP/GettyImages) (credit:Getty Images)
iPhone 5 Hits Australian Apple Stores(129 of156)
SYDNEY, AUSTRALIA - SEPTEMBER 21: Customers queue up to purchase the iPhone 5 smartphone at the Apple flagship store on George street on September 21, 2012 in Sydney, Australia. Australian Apple stores are the first in the world to receive and sell the new iPhone 5 handsets. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
AUSTRALIA-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(130 of156)
James (centre-L) and Tamsyn Vohradsky (centre-R) hold up their iPhone 5 after becoming the first buyer of Apple's new iPhone 5 from their flagship store in Sydney, on September 21, 2012. Gadget lovers in Australia were the first to get their hands on the new generation iPhone 5, with the queues snaking around Apple's flagship store in Sydney suggesting another huge hit for the company. AFP PHOTO/William WEST AFP PHOTO/William WEST (Photo credit should read WILLIAM WEST/AFP/GettyImages) (credit:Getty Images)
AUSTRALIA-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(131 of156)
Francis Le (2/L) and a handful of others stage a separate queue to highlight the 'folly of consumerism' as Apple start to sell their new iPhone 5 from their flagship store in Sydney, becoming one of the first countries in the world to offer the phone for sale, on September 21, 2012. Gadget lovers in Australia were the first to get their hands on the new generation iPhone 5, with the queues snaking around Apple's flagship store in Sydney suggesting another huge hit for the company. Le said 'There is no better example of the excesses of our consumer society than an iPhone launch.' AFP PHOTO/William WEST (Photo credit should read WILLIAM WEST/AFP/GettyImages) (credit:Getty Images)
AUSTRALIA-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(132 of156)
A man photographs Apple's new iPhone 5 from their flagship store in Sydney as Australia becomes one of the first countries in the world to offer the phone for sale, on September 21, 2012. Gadget lovers in Australia were the first to get their hands on the new generation iPhone 5, with the queues snaking around Apple's flagship store in Sydney suggesting another huge hit for the company. AFP PHOTO/William WEST AFP PHOTO/William WEST (Photo credit should read WILLIAM WEST/AFP/GettyImages) (credit:Getty Images)
Apple Iphone 5(133 of156)
(credit:AP)
AUSTRALIA-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(134 of156)
James (L) and Tamsyn Vohradsky (R) hold up their iPhone 5 after becoming the first buyer of Apple's new iPhone 5 from their flagship store in Sydney, on September 21, 2012. Gadget lovers in Australia were the first to get their hands on the new generation iPhone 5, with the queues snaking around Apple's flagship store in Sydney suggesting another huge hit for the company. AFP PHOTO/William WEST AFP PHOTO/William WEST (Photo credit should read WILLIAM WEST/AFP/GettyImages) (credit:Getty Images)
AUSTRALIA-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(135 of156)
People queue to buy Apple's new iPhone 5 from their flagship store in Sydney as Australia becomes one of the first countries in the world to offer the phone for sale, on September 21, 2012. Gadget lovers in Australia were the first to get their hands on the new generation iPhone 5, with the queues snaking around Apple's flagship store in Sydney suggesting another huge hit for the company. AFP PHOTO/William WEST AFP PHOTO/William WEST (Photo credit should read WILLIAM WEST/AFP/GettyImages) (credit:Getty Images)
AUSTRALIA-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(136 of156)
Francis Le (C) and a handful of others stage a separate queue to highlight the 'folly of consumerism' as Apple start to sell their new iPhone 5 from their flagship store in Sydney, becoming one of the first countries in the world to offer the phone for sale, on September 21, 2012. Gadget lovers in Australia were the first to get their hands on the new generation iPhone 5, with the queues snaking around Apple's flagship store in Sydney suggesting another huge hit for the company. Le said 'There is no better example of the excesses of our consumer society than an iPhone launch.' AFP PHOTO/William WEST (Photo credit should read WILLIAM WEST/AFP/GettyImages) (credit:Getty Images)
iPhone 5 Hits Australian Apple Stores(137 of156)
SYDNEY, AUSTRALIA - SEPTEMBER 21: The iPhone 5 smartphone is displayed at the Apple flagship store on George street on September 21, 2012 in Sydney, Australia. Australian Apple stores are the first in the world to receive and sell the new iPhone 5 handsets. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
AUSTRALIA-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(138 of156)
People queue to buy Apple's new iPhone 5 from their flagship store in Sydney as Australia becomes one of the first countries in the world to offer the phone for sale, on September 21, 2012. Gadget lovers in Australia were the first to get their hands on the new generation iPhone 5, with the queues snaking around Apple's flagship store in Sydney suggesting another huge hit for the company. AFP PHOTO/William WEST AFP PHOTO/William WEST (Photo credit should read WILLIAM WEST/AFP/GettyImages) (credit:Getty Images)
iPhone 5 Hits Australian Apple Stores(139 of156)
SYDNEY, AUSTRALIA - SEPTEMBER 21: The iPhone 5 smartphone is displayed at the Apple flagship store on George street on September 21, 2012 in Sydney, Australia. Australian Apple stores are the first in the world to receive and sell the new iPhone 5 handsets. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
AUSTRALIA-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(140 of156)
James (L) and Tamsyn Vohradsky (R) hold up their iPhone 5 after becoming the first buyer of Apple's new iPhone 5 from their flagship store in Sydney, on September 21, 2012. Gadget lovers in Australia were the first to get their hands on the new generation iPhone 5, with the queues snaking around Apple's flagship store in Sydney suggesting another huge hit for the company. AFP PHOTO/William WEST (Photo credit should read WILLIAM WEST/AFP/GettyImages) (credit:Getty Images)
iPhone 5 Hits Australian Apple Stores(141 of156)
SYDNEY, AUSTRALIA - SEPTEMBER 21: Apple fans queue to purchase the iPhone 5 smartphone at the Apple flagship store on George street on September 21, 2012 in Sydney, Australia. Australian Apple stores are the first in the world to receive and sell the new iPhone 5 handsets. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
iPhone 5 Hits Australian Apple Stores(142 of156)
SYDNEY, AUSTRALIA - SEPTEMBER 21: A customer holds the iPhone 5 at the Apple flagship store on George street on September 21, 2012 in Sydney, Australia. Australian Apple stores are the first in the world to receive and sell the new iPhone 5 handsets. (Photo by Cameron Spencer/Getty Images) (credit:Getty Images)
AUSTRALIA-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(143 of156)
People queue to buy Apple's new iPhone 5 from their flagship store in Sydney as Australia becomes one of the first countries in the world to offer the phone for sale, on September 21, 2012. Gadget lovers in Australia were the first to get their hands on the new generation iPhone 5, with the queues snaking around Apple's flagship store in Sydney suggesting another huge hit for the company. AFP PHOTO/William WEST AFP PHOTO/William WEST (Photo credit should read WILLIAM WEST/AFP/GettyImages) (credit:Getty Images)
AUSTRALIA-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(144 of156)
People queue to buy Apple's new iPhone 5 from their flagship store in Sydney as Australia becomes one of the first countries in the world to offer the phone for sale, on September 21, 2012. Gadget lovers in Australia were the first to get their hands on the new generation iPhone 5, with the queues snaking around Apple's flagship store in Sydney suggesting another huge hit for the company. AFP PHOTO/William WEST AFP PHOTO/William WEST (Photo credit should read WILLIAM WEST/AFP/GettyImages) (credit:Getty Images)
AUSTRALIA-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(145 of156)
James (L) and Tamsyn Vohradsky (R) hold up their iPhone 5 after becoming the first buyer of Apple's new iPhone 5 from their flagship store in Sydney, on September 21, 2012. Gadget lovers in Australia were the first to get their hands on the new generation iPhone 5, with the queues snaking around Apple's flagship store in Sydney suggesting another huge hit for the company. AFP PHOTO/William WEST (Photo credit should read WILLIAM WEST/AFP/GettyImages) (credit:Getty Images)
(146 of156)
People wait in line to buy Apple Inc's iPhone 5 outside of an Apple store on Michigan avenue in Chicago, Thursday night, Sept. 20, 2012. (AP Photo/Nam Y. Huh) (credit:AP)
(147 of156)
People wait in line to buy Apple Inc's iPhone 5 outside of an Apple store on Michigan avenue in Chicago, Thursday night, Sept. 20, 2012. (AP Photo/Nam Y. Huh) (credit:AP)
(148 of156)
Staff members of Apple Inc. welcome customers as the Apple store in Hong Kong started selling iPhone 5 Friday, Sept. 21, 2012. Apple's Asian fans jammed the tech juggernaut's shops in Australia, Hong Kong, Japan and Singapore to pick up the latest version of its iPhone. (AP Photo/Kin Cheung) (credit:AP)
AUSTRALIA-US-TECHNOLOGY-COMPANY-APPLE-IPHONE(149 of156)
People queue to buy Apple's new iPhone 5 from their flagship store in Sydney as Australia becomes one of the first countries in the world to offer the phone for sale, on September 21, 2012. Gadget lovers in Australia were the first to get their hands on the new generation iPhone 5, with the queues snaking around Apple's flagship store in Sydney suggesting another huge hit for the company. AFP PHOTO/William WEST AFP PHOTO/William WEST (Photo credit should read WILLIAM WEST/AFP/GettyImages) (credit:Getty Images)
People Line Up For iPhone 5 Releases Days In Advance(150 of156)
NEW YORK, NY - SEPTEMBER 19: Rachel Mohamed (R) waits as number 14 in line to purchase the Apple iPhone5 outside the Apple flagship store on September 19, 2012 in New York City. While most of the people in line were there for commercial purposes, Mohamed was waiting simply to purchase the new device which goes on sale September 21st in the U.S. (Photo by Mario Tama/Getty Images) (credit:Getty Images)
US-IT-INTERNET-TELECOM-APPLE(151 of156)
A man waits in line outside the Apple store on 5th Avenue, awaiting the arrival of the new iphone 5 September 17, 2012 in New York. Apple said Monday that it received more than two million orders for its new iPhone 5 in 24 hours, and that many deliveries would be pushed back into October because of strong demand. 'iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,' said Philip Schiller, Apple's senior vice president of worldwide marketing. Apple unveiled the new version of its iconic smartphone last Wednesday and opened up pre-orders on Friday. The first customers in the United States and several other countries are expected to get the device September 21, but Apple said some would have to wait. AFP PHOTO/DON EMMERT (Photo credit should read DON EMMERT/AFP/GettyImages) (credit:Getty Images)
People Line Up For iPhone 5 Releases Days In Advance(152 of156)
NEW YORK, NY - SEPTEMBER 19: Rachel Mohamed waits as number 14 in line to purchase the Apple iPhone5 outside the Apple flagship store on September 19, 2012 in New York City. While most of the people in line were there for commercial purposes, Mohamed was waiting simply to purchase the new device which goes on sale September 21st in the U.S. (Photo by Mario Tama/Getty Images) (credit:Getty Images)
People Line Up For iPhone 5 Releases Days In Advance(153 of156)
NEW YORK, NY - SEPTEMBER 19: People wait in line to purchase the Apple iPhone5 outside the Apple flagship store on September 19, 2012 in New York City. Most of the people in line were there for commercial purposes with the new device going on sale September 21st in the U.S. (Photo by Mario Tama/Getty Images) (credit:Getty Images)
US-IT-INTERNET-TELECOM-APPLE(154 of156)
Customers line up outside the Apple store on 5th Avenue awaiting the arrival of the new iphone 5 September 17, 2012 in New York. Apple said Monday that it received more than two million orders for its new iPhone 5 in 24 hours, and that many deliveries would be pushed back into October because of strong demand. 'iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,' said Philip Schiller, Apple's senior vice president of worldwide marketing. Apple unveiled the new version of its iconic smartphone last Wednesday and opened up pre-orders on Friday. The first customers in the United States and several other countries are expected to get the device September 21, but Apple said some would have to wait.AFP PHOTO/DON EMMERT (Photo credit should read DON EMMERT/AFP/GettyImages) (credit:Getty Images)
US-IT-INTERNET-TELECOM-APPLE(155 of156)
Customers line up outside the Apple store on 5th Avenue awaiting the arrival of the new iphone 5 September 17, 2012 in New York. Apple said Monday that it received more than two million orders for its new iPhone 5 in 24 hours, and that many deliveries would be pushed back into October because of strong demand. 'iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,' said Philip Schiller, Apple's senior vice president of worldwide marketing. Apple unveiled the new version of its iconic smartphone last Wednesday and opened up pre-orders on Friday. The first customers in the United States and several other countries are expected to get the device September 21, but Apple said some would have to wait.AFP PHOTO/DON EMMERT (Photo credit should read DON EMMERT/AFP/GettyImages) (credit:Getty Images)
US-IT-INTERNET-TELECOM-APPLE(156 of156)
A man waits in line outside the Apple store on 5th Avenue, awaiting the arrival of the new iphone 5 September 17, 2012 in New York. Apple said Monday that it received more than two million orders for its new iPhone 5 in 24 hours, and that many deliveries would be pushed back into October because of strong demand. 'iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,' said Philip Schiller, Apple's senior vice president of worldwide marketing. Apple unveiled the new version of its iconic smartphone last Wednesday and opened up pre-orders on Friday. The first customers in the United States and several other countries are expected to get the device September 21, but Apple said some would have to wait.AFP PHOTO/DON EMMERT (Photo credit should read DON EMMERT/AFP/GettyImages) (credit:Getty Images)
In total 1,297 people queued up at the Regent Street store, according to text message Q&A site 63336.
That beats Apple's previous London record of 778 for the launch of the iPhone 4S.
But according to a poll of the people in the queue, more than two-thirds said they wished Apple had stuck to Google's mapping solution rather than developing its own app.
Meanwhile on top of the O2 Arena, the mobile phone network held a publicity stunt which saw iPhone fans leaping for joy above London's skyline.
O2 created a 'pop-up' shop on top of the giant dome, and allowed some of its lucky customers to walk up and collect their devices (while attached to safety harnesses of course).
READ MORE:What's Inside An iPhone 5? (PICTURES)
Helen Squires, who was given the chance by O2 to buy the phone on top of the giant dome, said (according to a press release…):
"Being one of the first to get my hands on the new iPhone is one thing, being able to get it from the top of The O2 has been mind-blowing. I’m no stranger to queuing but I’ve never waited before in a line so high or with such a view. It’s made the experience even more of an adventure."
The new phone costs £529 for the 16GB unlocked version, up to £699 for the 64GB edition. It is available at a significant discount on contract, through only Orange and T-Mobile will be able to offer 4G LTE data once its sister network EE launches next month.