Mum Horrified By Kids' Bra Label Explaining It Provides A 'Smooth Shape' And Tackles 'Imperfections'

A mum was horrified when she read the label of a kids’ bra, which claimed it provided a “smooth shape” and tackled “imperfections”.

Florence Braud, from France, took a photo of the label from the underwear brand DIM and shared her frustrations on Twitter.

“’Erase imperfections’ and ‘provides a smooth shape’... For a bra 70A in the children’s department...” she wrote.

Braud’s tweet on Friday 2 September 2016 was retweeted nearly 400 times in four days.

Others also commented on the wording of the label on Twitter and tagged the brand @DIMParis to get an answer from them.

One woman wrote: “Not having a big chest at 12 years (and beyond) is not an imperfection, this is normal.”

Another wrote: “@DIMparis Thank you for teaching girls that their breasts are ‘imperfections’.”

The brand replied to some people on Twitter explaining what it meant by the word ‘imperfections’: “It’s for comfort and wellbeing, they want to be able to trust a bra.”

DIM also wrote: “Our feedback surveys show some adolescents can be shy at the start of wearing training bras.”

A spokesperson from DIM told BuzzFeed News: “When we said imperfections, we meant clothing and non-physiological imperfections.

“This is to erase imperfections materials - folds, overlays, etc. - to make the product smooth and harmonious under clothing.”

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7 Natural Wonders That Will Impress Your Children

Rock pools(01 of07)

Poking around in tide pools on the beach (armed with a bucket for your best finds) is one of the best parent-child shared experiences. Coaxing your child to push a finger gingerly into a ruby coloured anemone and feeling the gentle suction, discovering the treasure of a hermit crab lodged in a whelk and marvelling at cushion starfish - just the right combination of glamorous and gross when you tell your children they feed by pushing out their stomachs through their mouths to engulf food. (credit:Lucidio Studio, Inc. via Getty Images)

Pond life(02 of07)

Children are endlessly fascinated by the life cycle of frogs and toads - from spawn to tadpoles, developing legs, losing their tails and leaping away. It's easy to spot the difference between frog and toad spawn - frog spawn is always laid in clumps, whilst toad spawn comes in long chains. A pond teaming with tadpoles is a real find. Female frogs lay thousands of eggs each year and only a tiny fraction of them will survive to adulthood. Pond dipping and trying to identify all the underwater creatures is a wonderful way to while away an afternoon. Pond snails, water beetles and, if you're lucky, a newt are just some of the pond treasures you can find together. (credit:Floresco Productions via Getty Images)

Hunting for mini-beasts(03 of07)

Carefully turning over rocks and logs uncover a busy mini world of mini-beasts - a busy ant nest protecting eggs, millipedes, centipedes, slugs, caterpillars and, if you're lucky, a frog or toad looking for cool shelter. Mini-beasts - officially invertebrates or animals with a backbone, are the most numerous type of animal in the world. In Britain alone there are over 25,000 species of invertebrates known. (credit:Image by J. Parsons via Getty Images)

Creating a collection(04 of07)

Children love collecting intriguing natural objects and it can be a great incentive to keep dwindling interest among little ones when you're on a family walk and they need a mission. Plus, a shelf of treasured mementos will keep cherished memories fresh. Whatever the season, nature is bountiful - from different coloured and shaped leaves, smooth beautiful conkers,and pine cones, feathers and the perfect stick.On the beach you can search together for different shaped shells, stones smoothed by the sea into intriguing shapes and even fossils. For dinosaur-mad children, there is nothing more amazing than tapping open a stone to discover their very own fossil from a creature that lived more than 10,000 years ago. (credit:Donald Iain Smith via Getty Images)

Lie back and look(05 of07)

Some of the most special moments of childhood aren't filled with busyness but by learning to lie back, relax, let your senses takes over and let your imagination loose. Lying together playing the cloud game - pointing out different cloud shapes and what they look like, admiring swifts building nests in the eaves and lining up on telephone wires, seeing bees enticed into a flower head by scent and markings, then turning over and seeing ants and beetles clambering laboriously up and down blades of grass; these are the joys nature can bring you. And once you've had some quiet time, you can roll down a hill, try to cup grasshoppers, creep up on butterflies or teach your children how to skim stones. (credit:Maskot via Getty Images)

Growing their own(06 of07)

Seeing a seed grow into a plant, perhaps a flower you can admire or a vegetable you can eat, is nothing short of miraculous - and especially for children. Give your child a patch of ground or their own plant pot and show them how to sow seeds and keep the ground watered. Choose large seeded hardy annuals that grow quickly (to keep children's interest day by day) and can be planted in situ without faffing around with repotting and growing on. Sunflowers, marigolds and nasturtiums are rewarding and easy flowers. The old favourites mustard and cress, radishes and cut-and-come-again salads are good choices to show your child you can eat what you produce. Grab every chance to show your child food growing naturally and how tasty it is when picked, from blackberry picking for pies to elderflower flowers for juice. And don't forget the joy of making 'perfume' from flower petals and water. (credit:Image Source via Getty Images)

Snail hunting(07 of07)

Best done on a damp day at dusk with a torch to add to the excitement, children love playing sleuth and finding all the snails coming out to feast on your garden plants, whether hiding under leaves with a giveaway mucus trail to clustered in stonework. Small children are endlessly fascinated by a snail's tentacles - touch gently and they retract - and ability to hide in its shell. Have a competition to find out who can find the most snails. Then pick the best exhibits for a snail race - garden snails reach a top speed of 50 yards an hour or 1.3cm a second. Dispose of far away from your garden. (credit:denise slark images via Getty Images)

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