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Lily Allen Is The New Face Of Vero Moda... And She Looks Amazing

Lily Allen Is The New Face Of Vero Moda... And She Looks Amazing
Rosy Cherrington

It looks like Lily Allen has got herself a new job...

The Hard Out Here singer, who turned 30 earlier this month, has landed a new campaign for fashion label Vero Moda, due for release in August.

Can't wait 'till then? Luckily the brand have just released these stunning behind-the-scenes photos of the London-shot lookbook.

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Thomas Bay, the head of marketing at Vero Moda, revealed Lily was "a very obvious choice" due to her attitude, style and outspokenness.

"Our customers are fashion-conscious and independent young women, who want to dress true to their own style and have fun while doing so," he said.

"Lily Allen embodies this attitude and is very much a self-made woman who has gone a long way by simply being who she is. This attitude has a strong appeal to us, and is very much how we engage with the world as well."

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By modeling for the womenswear brand, Lily will be following in the very stylish footsteps of Alexa Chung and Poppy Delevingne.

If these backstage pics are anything to go by, we think the shoot looks like a big success!

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SEE ALSO:

Lily Allen Takes Over-Sharing To A New Level

Lily's Label Shuts Down

The World According To Lily Allen
(01 of29)
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Lily vents her frustration about the music that's been released during her down-time.
(02 of29)
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Lily Allen on what drove her out of retirement, and why she won't be changing her Facebook occupation to "full-time mummy" any time soon.
(03 of29)
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(04 of29)
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Lily on why she doesn't want to be compared to other female artists.
(05 of29)
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We won't be asking Lily for a selfie, then...
(06 of29)
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You don't see us arguing with you there, Lil.
(07 of29)
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Yes, but one of those was 'Vindaloo' and one was the song from the John Lewis ad...
(08 of29)
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Lily's response to a Twitter user calling the singles released from 'Sheezus' as "docile pop rubbish"
(09 of29)
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Was a more romantic phrase ever uttered?
(10 of29)
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Lily on why she wasn't seen twerking in the video for 'Hard Out Here'
(11 of29)
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Lily talks about some of her favourite sites
(12 of29)
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Lily reacts to her brother Alfie Allen's unfortunate loss of his manhood on 'Game Of Thrones'
(13 of29)
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So that's a "no" on becoming an 'X Factor' judge, then..?
(14 of29)
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Lily gives us a quick biology lesson on her new album
(15 of29)
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But we love you as you are, Lily!
(16 of29)
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Lily asks the big questions about God on her second album
(17 of29)
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Lily claims it was her dad's high-flying lifestyle that made her want to be a star.
(18 of29)
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Lily brags about her husband on 'L8 CMMR'
(19 of29)
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Amazing.
(20 of29)
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Lily lets Azealia Banks have it on Twitter...
(21 of29)
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Lily reminisces on one of her less impressive conquests
(22 of29)
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So if you're going to a Lily Allen gig... put your phone away
(23 of29)
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President of the Cheryl Cole fan club, Lily Allen
(24 of29)
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Lily reveals how unimpressed her husband was with 'L8 CMMR', a song where she boasts about how good he is in bed.
(25 of29)
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Lily's advice for her two baby daughters if they decide on a career in showbiz.
(26 of29)
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Motherhood catches up with Lily
(27 of29)
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Ouch.
(28 of29)
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(29 of29)
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Lily's wise words on how she wants to be remembered
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