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London Fashion Week 2016: Matty Bovan SS17 Had Everyone Losing Their Minds

'A star is born.'
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By 

Style Writer, The Huffington Post UK

Matty Bovan’s Fashion East show proved one thing - if you don’t know his name, you’re about to.

Hand-picked by Fashion East as the sole newcomer to their London Fashion Week catwalk, Bovan is getting people seriously excited (and have you ever seen a fashion editor look excited?).

Since graduating from Central Saint Martins last year, the 26-year-old designer has worked with Louis Vuitton, Marc Jacobs and Miu Miu. His final year uni show created such a buzz, there was a lot to live up to.

But Bovan’s New Romantic neon designs have more than exceeded expectations - just take the snippets of Instagram captions: “Amazing”, “A star is born”, “Looks like proper London again”.

Speaking to V Magazine ahead of the show, Bovan said he feels fashion is more crucial now than ever.

“With times so bleak politically, I feel having your own viewpoint—even if just a creative output—is incredibly important.

“When money runs out and people lose hope you have to create your own vision of the world.”

If this is Bovan’s world, we want to be living in it:

Before You Go

Things To Do At London Fashion Week
Burberry At Thomas’s(01 of07)
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This season, the Burberry show will take place at a new venue,Makers House, which will be open to the public for an exciting programme of events.

Thomas’s cafe sits within the show venue, offering a set menu using the finest seasonal produce from small farmers and artisan suppliers around the UK.

Makers House will be open to the public daily from 10am to 7pm from 21 to 27 September. For more info, visit: https://uk.burberry.com/london-fashion-week/september-show/makers-house/ (credit:Burberry)
Finishing Touches At W London(02 of07)
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W London - Leicester Square, is transforming into a style hub, where their team of 'Finishing Touches' therapists will be on hand to offer a range of quick beauty and fashion fixes. There's hair styling, express manicures and a lash bar on offer, alongside sustainable fashion talks and fitness classes.

Running from 17 to 18 September. All activities are complimentary and available on a drop-in basis. For more info visit: wlondon.co.uk/finishingtouches (credit:W London)
London Fashion Weekend(03 of07)
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This season Preen, Sibling and Edeline Lee will present their SS17 collections. Alongside shopping opportunities from over 150 brands there will also be a talk series featuring model Daisy Lowe, shoe designer Sophia Webster and Agent Provocatuer creative director Sarah Shotton.

From 22 to 25 September. For more information and to buy tickets visit: londonfashionweekend.co.uk (credit:Getty)
Drawing On Style At Gray M.C.A(04 of07)
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As part of the Fashion Week festivities, Gray M.C.A. have curated an exhibition of stunning vintage fashion illustrations.

Some drawings have never been seen before, while others have appeared in the pages of Vogue, Harper’s Bazaar and L’Officiel.

From 15 to 20 September at Gallery 8 in St James’s. (credit:Rene Bouche)
Dior At St Martins Lane(05 of07)
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Just a stone's throw away from the runways of Brewer Street Car Park, St Martins Lane hotel is offering a backstage makeup masterclass with Dior makeup artist Jamie Coombes.

Coombes, who has worked with famous faces Sharon Stone and Isabella Rosselini, will be sharing his latest makeup tips straight from LFW and recreating three signature looks.

From 6.30pm to 8.30pm on 19 September. Tickets are £30 from www.picatic.com/dioratstmartinslane and include a champagne cocktail on arrival and canapes throughout the evening. (credit:Dior)
Felicities x Mastered At The Hoxton Hotel(06 of07)
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Fashion talent company Mastered are teaming with Felicities PR to host a drop-in networking event.

See a showcase of some of the top designers represented by Felicities and chat to the Mastered team about their accelerator programmes to help kick-start your career in fashion.

Drop-in between 12pm to 5.30pm on 18 September. To attend, please RSVP at rsvp@felicities.co.uk. (credit:The Hoxton Hotel)
Fossil At Damson & Co(07 of07)
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Fancy a spot of people watching? Watch, jewellery and leather brand Fossil will be taking over Brewer Street coffee shop Damson & Co. Located right opposite the LFW venue, you'll be able to experience the buzzy atmosphere - and Fossil's SS17 collection - from a comfy hideaway.

Open from 16 to 19 September.
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