Whether you love it, hate it or you're not particularly fussed by it, London Fashion Week is totally a big thing. So I reluctantly decided to get involved this season. And, lets be honest, why wouldn't I be into it, with such demanding questions like: "What on earth will I wear?" "But where will I sit?" "Have I lost enough weight to fit into a size zero, built for a child, outfit?"
In a day and age when print magazines seem to offer less content then their online counterparts at a greater cost and lesser convenience, this issue of Garage makes you want to actually buy the magazine (crazy right?).
Fashion week (or month if you include New York, Milan and Paris too), is quickly becoming the time of year when a spotlight shines not just on next season's trends but on collaboration between the fashion and technology industries.
It's officially fashion week! You've got the invite, you've got the designer garb, now all you have to do is show up, give face and pout till your lips drop off. You need to pretend to be interested yet act completely aloof and always use the hashtag #bitchplease.
Whether you're a first timer or a veteran, you can almost set your watch by certain little things happening every season at London Fashion Week. How many do you recognise? LFW, we love you still...
With fashion week season already upon us and our social media feeds filling with glimpses of the catwalk, it's a good time to reflect on how the industry is changing the way it presents itself and the relevance of live shows in a digital age.
I had a stellar front row and was happy to see some of my best friends' faces - Alexa Chung, Nick Grimshaw, Daisy Lowe and Nicola Roberts, to name a few - beaming with pride (oh, and my mum!) as I unveiled all of my favourite new designs for the next season.
Sustainable, green and ecologically friendly are words that get thrown around a lot these days. But at Eco-Age, the consultancy firm behind the Green Carpet Challenge made so glamorously famous by Livia Firth, there are guidelines to uphold. They call them the "GCC Principles for Sustainable Excellence," and these include environmentally conscious rules as well as be-kind-to-all-humanity standards.
Using the Internet, people from all ethnicities and backgrounds are becoming more comfortable presenting their image to the world, thus challenging the mainstream notions of the beauty ideal. Together with agencies like Lorde Inc., the fashion landscape is in a state of perfect flux.
When the British Fashion Council announced London Fashion Week would be moving to Brewer Street, I have to confess I was secretly chuffed. Although Somerset House is iconic - far more attractive than an old, converted car park - it never provided the most palatable offering of eateries and brew houses to see me through the five-day stint...
Given London is perhaps the most creatively energetic of the cities - and undeniably a hotbed for fresh young design talent - why not put aside a couple of hours to check out some of the off-schedule shows? You'll unearth some of the industry's newest, most exciting talent might just witness the next big thing taking flight.
It comes down to as simple a principle as this: if we are holding up a standard of beauty, and we don't see people who look like us reflected in that standard, it doesn't make us feel particularly beautiful.
While this week will be one of the busiest for fashion mags and their editorial teams, it's the interns that really put in the graft. So, with this in mind, I'd like to blow a metaphorical trumpet for those unpaid heroes of the industry. 'Cause they're bloody great.
Why do we care so much about the show, not the clothes? Why are we mad about the big four cities? Why do we follow the brands, not the designers and their teams? Why are we scared to say Riccardo Tisci's Givenchy and always have to add 'Hubert' to it? Why don't we celebrate the legacy by embracing the change, by celebrating new names? Why don't we relax a little?
The fashion industry is high pressure and fast moving but nothing can be put on hold. My team and myself can't slack off for a moment - unless of course it's to tend to my gorgeous French bulldog Peggy who can often be found distracting everyone around the building. (She knows she's the real boss around here!) So, yes, it's all a bit manic but it's rather fun manic. It reminds me of Christmas at our headquarters in east London because we send stuff down to the factories to get made; new fabrics and finished samples arrive and everyday there is something new to open.
LFW SS16 will need to pull out all the stops to make this the best event yet, and prove that this new venue is not just an ample replacement to Somerset House, the event's previous home. In Brewer Street Car Park, the organisers have an event space already proven in hosting successful events, but also one with a lot of potential.