Community is a concept generating a huge amount of buzz in digital terms in the fashion industry, where brands engage customers online and build brand loyalty with the aim of learning more about them and increasing commercial success.
It's brave for a designer to be so gobby, especially with the pressure of commercial sales targets and constant burden of turning a profit and keeping the wheels turning, but Shannon's line of thoughtful and clever sloganeering is somewhat proven, with his current and previous collections bearing a corruption of Sports Direct as "Lovers Direct" and "Haters Direct", currently in store at Selfridges
Thoughts about how this fashion presentation may look in the future woke me up this morning - way too early - after writing this article last night. It occurs to me that there will be other relationships to consider if art imitates life.
Edda's patterns are a canvas - at times literally - for her fun and figurative broad-brush stroke designs which are digitally printed onto textiles. The result is graphic, bold and a whole lot of fun.
These are some of the words I frantically tapped into my iPhone notes during Fyodor Golan's stunning London Fashion Week presentation: 'tender, ferocious, glitchy, primal, diverse'. The words hit me in digital waves
It's pretty clear that the phenomenon of street style is here to stay. This Fashion Week I was out on the streets of London to scout for the best style, trends and why is the capital the most fashionable in the world. London Fashion Week might have ended but what a busy week it was.
I spoke with Rose de Borman about her hand-painted silk screen prints as she worked away, blending paints inspired by a nearby pots of flowers she had collected from her garden and brought in as colour inspiration for her prints.
Days full of fabulous shows, outrageous outfits on the front row and skeletal teenagers strutting down the runway with the garments hanging off of their tiny frames. Each year the nation are shocked with the images of the painfully thin models, however designers such as Victoria Beckham who is also famed for her waif like figure continue to use them.
It raises the bar high for other cities and at the same time pushes everyone to innovate. To be impactful and memorable, the collection itself is not enough. It is all about the universe you create around it. So what were the most impactful shows I had the chance to witness?
If fashion is a language, Ashish Gupta's Spring Summer 17 collection at London Fashion Week spoke of multi-cultural defiance in reaction to the post-Brexit toxic anti-immigrant sentiment and violence reverberating throughout Britain and more broadly, much of the western world.
I have put together styling ideas of what to wear to London Fashion Week for you to be able to make an outfit your own. I do hope you are able to take these ideas and make them into your own unique style.
'Fashion tech' and wearables are often described as solutions looking for a problem. The fashion industry is, paradoxically, resistant to change, while science and technology exist to pose and answer questions and catalyse change.