Morrisons Criticised For 'Sexist' Kids' T-Shirts Claiming Boys Have 'Big Ideas' And Girls Have 'Big Smiles'

Morrisons has been criticised for “sexist” slogans on their kids’ T-shirts.

Twitter user Shelley Roche-Jacques shared a photo of four T-shirts in the supermarket, with two that stated boys have “big ideas” and girls have “big smiles”.

“Looking for kids’ holiday clothes this morning at Morrisons and didn’t buy anything,” Roche-Jacques wrote on Monday 24 July.

“I see you don’t think much of girls.”

Another T-shirt in the boys’ clothing section had the slogan “king of the castle”, while ta girls’ equivalent said “pretty little me”.

Roche-Jacques’ tweet was retweeted nearly 200 times in less than two days of being posted. Other Twitter users were not impressed.

In a statement to HuffPost UK, a Morrisons spokesperson said: “Girls T-shirts with slogans like these are very popular with our customers.

“There are also girls T-shirts with ‘I want to be a rock star’ and ‘girl power’ messages in store now.”

When Morrisons replied on Twitter saying the T-shirts were popular in store, it did not go down well.

The supermarket then said they were feeding back to their buyer for review.

Before You Go

7 Fun Creative Craft Projects For Toddlers

Make a crown fit for a prince or princess(01 of07)

Wrap bendable card around your child's head, take the measurement and trim off the excess card. Next, cut the card into a crown using a zigzag or get creative and try sticky-up hair or a favourite animal’s head or ears. Now it's your toddler's turn to decorate the card with felt tip pens, paint and glued-on bits of paper. Once they’re done staple the short sides together to create the crown. This is a great craft project for a play date. (credit:Matelly via Getty Images)

Make a car for whacky races(02 of07)

Large cardboard boxes are just begging to be transformed into cars. Glue paper plates to the side as wheels and let your child's imagination roar. They may want to draw in people and make a bus or add windscreens and doors but let them take the driving seat. (credit:patrickheagney via Getty Images)

Make a mask(03 of07)

Make masks with paper plates, hole punched on either side and threaded with elastic to fit your child's head. Your toddler can create whatever face they like using pens, paint, cut up tissue paper for hair and pipe cleaners for whiskers. (credit:igor kisselev, www.close-up.biz via Getty Images)

Make a model with modelling clay(04 of07)

Toddlers love squishing, rolling and moulding play dough with different shaped cutters and their hands. Keep your homemade play dough in a sealed container or mix up a new batch with this super simple recipe: 3 cups of flour; 2 tablespoons of cornflour, 1 cup of salt, 1 cup of cold water and 2 teaspoons of vegetable oil. Your toddler will love mixing up the ingredients. Divide your dough and choose different food colourings. Note: The salt content of homemade play dough is very high - keep an eye on your toddler to make sure they don’t eat any. (credit:Westend61 via Getty Images)

Do some potato printing and finger painting(05 of07)

Halve a few potatoes and cut out shapes of stars, circles, letters or animals (whatever your child asks you to do). Then, dip the cut out potato half into washable, brightly coloured poster paint and it's time for some stamping fun on plain paper. Hand printing is lots of squelchy fun too (and you'll have a lovely record of just how little their hands were). (credit:Michaela Gunter via Getty Images)

Make some binoculars or a telescope(06 of07)

This couldn't be simpler: after your toddler has painted two cardboard tubes the colours of their choice, tape them together for a pair of binoculars. A single longer roll (from your kitchen towel) makes a great pirate's telescope too. (credit:Chris Stein via Getty Images)

Make some silly glasses(07 of07)

Cut out a pair of glasses in plain cardboard. Stick coloured cellophane into the holes as lenses and let your toddler paint them in bright, funky colours. Once the paint is dry, provide a selection of sparkly bits and pieces to decorate: think sequins, buttons, self-adhesive spots, even pasta shapes. Now your toddler is ready for a super-cute photo opportunity. Note: Ensure your toddler is supervised at all times as small objects like sequins and buttons are choking hazards. (credit:Westend61 via Getty Images)