Net-A-Porter Launches The Net Set - The World's First Shoppable Social Network | HuffPost

Net-A-Porter Launches World's First Shoppable Social Network

Rosy Cherrington— The Huffington Post UK

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Perfectly lipsticked mouths across the world dropped yesterday when luxury fashion e-boutique Net-a-Porter unveiled its new social network called The Net Set.

The mobile-based app's initial invite-only launch is scheduled for 13 May, but it will soon be available to download for free in the iTunes App Store (with a later Android launch planned).

Built by vice president Sarah Watson and creative director Alexandra Hoffnung, The Net Set will allow users to interact and share images like most social networks - but with a very fashionable twist.

Users can log-on to a live feed of what’s trending across the globe, follow friends, trendsetters and 'style tribes' to see what they're browsing and buying.

Most exciting of all, the company's image recognition software will analyse images and find the closest style match available to purchase on the Net-a-Porter site.

Found the perfect shade of green? Upload a photo for all the minty-hued clothes and accessories.

Been eyeing up your friend's vintage bag? Upload a photo and you might just find a match. Even a beautiful sunset can be translated in the form of a dress.

Natalie Massenet, founder and executive chairman of Net-A-Porter announced, "We are incredibly excited to launch the world's first luxury shoppable mobile social network where fashionable digital women all over the world can connect and enjoy a unique and seamless shopping experiencing across all devices."

"The rise of social media and style blogs has shown that women around the world are inspired by each other's style and their closets. The Net Set is to mobile in 2015 what Net-A-Porter.com was to desktop in 2000."

With the site already boasting a community of over 4.1 million fans and followers across their nine social media channels, we reckon The Net Set looks ready for take off.

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Top 20 trends for Spring/Summer 2015

Khaki(01 of20)

Since it first hit the runway over 40 years ago, khaki has become a fashion classic, returning this season with a bang. Appearing in varying styles for a number of fashion houses, we saw suede khaki pieces at Chanel's feminist protest, while Marc Jacobs offered sexy, military silhouettes and Ralph Lauren opted for Out of Africa, Safari-style glamour.From left to right: Chanel, Marc Jacobs, Ralph LaurenA trend also seen at: Gucci, Michael Kors, Sonia Rykiel

Bohemian (02 of20)

Stepping straight out of 1970s Marrakesh, these long, flowing dresses will billow in the breeze next summer as you take on the elements in style. This season, the luxury bohemian trend, inspired by Talitha Getty's iconic hippie-chic look, took to the runway in powder pink silhouettes for Alberta Ferretti, kaleidoscope motifs at Etro while Claire Waight Keller toyed with lace and pleat effects at Chloé.From left to right: Alberta Ferretti, Etro, ChloéA trend also seen at: Emilio Pucci, Roberto Cavalli, Giambattista Valli

Jumpsuits (03 of20)

From fighter pilots to technicians, this season, designers took inspiration from the world of industry, to create fashion-forward utilitarian looks. At Dior, Pucci and Ralph Lauren all-in-ones and jumpsuits were given a couture edge with accessories such as leather belts, scarves and statement jewelry, as well as extra long zips and straps with oversized buttons. Swapping the warehouse for an art gallery the jumpsuit is the uniform for the chic and sophisticated this season. From left to right: Christian Dior, Emilio Pucci, Ralph LaurenA trend also seen at: Sonia Rykiel, Chloé, Versus Versace, Céline

Patchwork Denim(04 of20)

Next season denim makes its return to the runway, reinvented in faded blues and a range of textured effects, to take on a persona that shifts between good-girl bourgeois and sex siren on her day off. From more conventional end of the spectrum, first prize goes to the little Gucci dress for the carefully pulled-together cowgirl look, the Burberry trench that awakens the codes of British style with its contrasting suede panels, while Tommy Hilfiger's patchwork ensemble spans the denim color palette, with stitched-together square jean pieces.From left to right: Burberry Prorsum, Gucci, Tommy HilfigerA trend also seen at Chloé, Louis Vuitton, Dolce & Gabbana and Fendi

Romantic Lace(05 of20)

Like the Romantic heroines, the girls at Valentino, Chloé and Louis Vuitton were dressed in delicate fabrics that played on the transparency of ethereal white lace. The intricately worked fabric delicately unveils bare skin, lifting a veil of desire on the runway.From left to right: Valentino, Chloé, Louis VuittonA trend also seen at Christian Dior,Givenchy, Hermès

Kimono(06 of20)

With long silhouettes tied at the waist, the Kimono proved to be an inspiration for a number of fashion houses this season. From Marni's cream outfit accentuated with an oversized black belt, to the delicate floral design inspired by a Hokusai drawing at Gucci and Céline's sleek black silhouette with exposed seams and a deep blue belt mirroring the look of a martial arts champion. From left to right: Céline, Gucci, MarniA trend also seen at: Alexander McQueen, The Row, Isabel Marant

Nautical(07 of20)

Fashion Week took to the coast for next season, as a sea breeze swept over the runways in Milan, New York and Paris. From the oversized coat at Lanvin, a yachting-inspired dress at Chloé and Marc Jacobs's nod to the sailor's uniform, the designers set sail in search of new horizons for Spring/Summer 2015.From left to right: Lanvin, Chloé, Marc JacobsA trend also seen at: Louis Vuitton, Anthony Vaccarello, Jacquemus

Saturday Night Fever(08 of20)

From the shiny leopard dress by Hedi Slimane at Saint Laurent to the ultra-short, lurex effect one-shouldered dress seen at Isabel Marant and head-to-toe shine at the Tom Ford show, from Paris to New York the runway geared up for an all-night party this Fashion Week. These 1970s metallics are a sure-fire way feel sexy under the disco ball.From left to right: Saint Laurent, Isabel Marant, Tom FordA trend also seen at: Jean Paul Gaultier, Louis Vuitton, Paco Rabanne

Ballerina(09 of20)

Whether it was the lasting impact of Darren Aronofsky's Black Swan or the revival of classical dance which influenced the designers this season, undoubtedly the long tutu skirts seen gracing the runways were inspired by ballerinas. With Giorgio Armani, Valentino and Alberta Ferretti all offering silhouettes evoking a look part-way between a prima ballerina and a vestal virgin, the elegant tulle dresses were classic red carpet designs, perfect for the Oscars awards ceremony. To deliver a glammed-up twist, the designers swapped the ballet shoe for pumps, heels or gladiator sandals laced up to the knee.From left to right: Giorgio Armani, Valentino, Alberta Ferretti

Mix & Match (10 of20)

With pieces in silk, cottons, patchwork prints and materials as wells as an array of different colors, the runway resonated with modernity as eclectic looks and conceptual silhouettes took center stage.From left to right: Maison Martin Margiela, Marni, Marc by Marc JacobsA trend also seen at: Jean Paul Gaultier, Versus Versace, Proenza Schouler

Sultry Sheer(11 of20)

The go-to color for effortless chic, whether worn as a little black dress or elegant evening wear, black is the ultimate style armor, especially when it toys with the art of suggestion. This season we saw Bottega Venneta experiment with suggestive style as the house presented a little black dress, boasting see-through inserts. Dolce & Gabbana offered a sultry black dress with expertly designed cut-outs, while an alluring all-black silhouette took to the runway for Michael Kors.From left to right: Bottega Veneta, Dolce & Gabbana, Michael KorsA trend also seen at: Burberry Prorsum, Roberto Cavalli,Proenza Schouler

Vintage fabrics(12 of20)

Mixing, contrasting and stitching together of fabrics in principal seemed surprising, but designers show their flair for the eclectic for Spring/Summer 2015, bringing together vintage fabrics, unexpected combinations of prints and textures. The proof is the incredible fabrics at Dries Van Noten, the graphic foliage and florals at Maison Martin Margiela, and Prada's eastern evocations.From left to right: Dries Van Noten, Maison Martin Margiela, PradaA trend also seen at: Saint Laurent,Stella McCartney

Uptown Nights (13 of20)

As a nod to Bianca Jagger's white tuxedos, designers set about experimenting with the codes of femininity through black and white suits. Adding a Seventies twist, the trousers transform into flares, tops become longer and more minimalist at Giambattista Valli and Céline and all are accessorized with a statement necklace for an uptown girl look, straight from the 1970s.From left to right: Lanvin, Giambattista Valli, Céline

Night Birds(14 of20)

Feathers and fringing in deep and glossy blacks, hung delicately from the pieces at Balenciaga, Fendi and Proenza. It was an ode to the shadows of the night, evoking images of the black swan who flees the scene of the crime with a flapping of her strong black wings.From left to right: Proenza Schouler, Fendi, Balenciaga

Bold Red(15 of20)

From the vibrant patent and matte red stripes at Louis Vuitton, to red-hot Comme des Garcons creations and the contrast of a flash of bright blue and red at Miu Miu, the fashion houses mirrored the effects of a striking red lipstick or perfectly manicured red nails, sending bold silhouettes down the runway for next season.From left to right: Comme des Garçons, Louis Vuitton, Miu MiuA trend also seen at: Dolce & Gabbana

Polka Dots (16 of20)

A simple print which has retained its impact over the years, the polka dot burst joyously onto the runway this Fashion Week. Worn on everything from a slightly faded strapless mini at Marc by Marc Jacobs to a conceptual 3D design at Junya Watanabe, or dotted regularly across a Dolce & Gabbanna dress, the polka dot's only condition is to be worn exclusively in black and white.From left to right: Marc by Marc Jacobs, Junya Watanabe, Dolce & GabbanaA trend also seen at: Moschino, Chanel

Androgynous Tailoring (17 of20)

Many years have passed since women first conquered the male wardrobe, so this season the designers were keen to return to the codes of masculine suits, bringing a touch of sexy, adrogynous style to contrast the more feminine looks that graced the runway. The trend is most evident in the asymmetric cuts seen at Anthony Vaccarello, the strong streetwear edge at Sonia Rykiel and the against-the-grain, tennis striped fabric at Maison Martin Margiela.From left to right: Anthony Vaccarello, Maison Martin Margiela, Sonia RykielA trend also seen at: Chanel,Saint Laurent, Jean Paul Gaultier

Pop-art(18 of20)

This season saw an intriguing combination of influences from Roy Lichtenstein, one of the world's leading pop-artists, Mondrian and Sonia Delaunay. With circle motifs, bright colors and bold, intersecting stripes the collections were a truly vibrant display. From Junya Watanabe's statement skirts, to Loewe's paneled dress and Dries Van Noten's playful layering, it's clear pop-art is no longer restricted to museum walls.From left to right: Loewe, Junya Watanabe, Dries Van Noten

Black Mesh(19 of20)

Worn all-over or a as a single piece, mesh is this season's answer to graphic sportswear. Banded across the chest on a top or a dress, the sheer fabric gives a suggestive allure, partly revealing and partly concealing what lies beneath.From left to right: Balenciaga, Calvin Klein Collection,VersaceA trend also seen at: Alexander Wang, Proenza Schouler, Dolce & Gabbana

Monochrome(20 of20)

An ultra-refined palette for maximum optical effects was the choice of Riccardo Tisci at Givenchy, Anthony Vaccarello and Olivier Rousteing at Balmain, for a deceptively minimalist yet effective look, which shows its complexity in the combinations of materials, the effects of studs, zips, matte and gloss.From left to right: Givenchy, Anthony Vaccarello, BalmainA trend also seen at: Isabel Marant, Chanel, Giambattista Valli

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