Why a New Partner Boosts Your Sex Life

Arousal and desire would have evolved to promote the most successful mating strategy. So if having a novel sexual partner produced the greatest number of offspring who survive to procreate, then sexual desire and arousal should be greatest in these situations.
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A new scientific review into the apparently inevitable decline of sexual desire, and arousal, in response to 'partner familiarity', has just been published from the University of British Columbia.

Academics Heather Morton and Dr Boris Gorzalka examined the impact of a new partner on sexual arousal and desire, and whether there is a difference between men and women in this respect.

The review reports a recent British survey which found women recorded an average of eight opposite sex sexual partners over their lifetime, while men reported 12. But the survey also found 22% of women and 14% of men reported having only one sexual partner in their lifetime.

Heather Morton and Dr Boris Gorzalka report that when asked about fantasising about someone other than their current sexual partner in the past two months, 98% of men and 80% of women reported having had such a fantasy.

Research like this suggests that a large proportion of men and women may experience a desire to engage in sexual activity with novel partners; however, this appears to be more common in men.

The new analysis of this research is entitled, Role of Partner Novelty in Sexual Functioning: A Review, and was inspired partly by the finding that preference by males towards novel females has also been found in nonhuman primates, such as chimpanzees and rhesus monkeys, and indeed across the animal kingdom. Male fruit flies preferentially court novel females over familiar females.

Heather Morton and Dr Boris Gorzalka report evidence from laboratory studies where an erotic film is shown repetitively, it is then followed by a different erotic clip, while physiological and subjective sexual arousal are measured throughout.

Generally speaking men's sexual arousal declines when shown the same erotic stimuli over and over again, but is rekindled when new erotic stimuli is introduced. Whether the same consistent results are found for women by similar experiments is a more mixed picture, and there have been fewer studies .

For example, men were found in one study to have a greater increase in sexual arousal in response to different actors engaging in the same erotic activity, whereas women had a greater increase in sexual arousal to the same actors engaging in different activities.

This new overview of all this research is published in the Journal of Sex & Marital Therapy, and contends that evolutionary theory predicts genetic success is based upon producing the maximum number of descendants.

Yet in most modern societies, the authors argue, men and women are no longer aiming to produce the maximum number of offspring possible. However, modern humans have inherited the genes and biological predispositions that led to our ancestors fulfilling this goal of evolution.

Arousal and desire would have evolved to promote the most successful mating strategy. So if having a novel sexual partner produced the greatest number of offspring who survive to procreate, then sexual desire and arousal should be greatest in these situations.

'The good genes hypothesis' proposes that men could be categorised in terms of mating strategies. 'Cads' specialise in short-term mating, these men have high genetic quality which they promote to women by being highly competitive, dominant, and brave. 'Dads' in contrast adopt a long-term mating strategy, where they compensate for their genetic quality with their potential to invest in their offspring by showing compassion, kindness, and industriousness.

The 'good genes' theory contends it is most beneficial for women to engage in long-term relationships with 'dads' in order to provide the most care for their offspring; however, if the opportunity presents itself, short-term affairs with 'cads' may provide them with offspring of better genetic quality.

Studies find that when women are given descriptions of a man who is competitive, dominant, and brave (cads), and one who is compassionate, romantic, and industrious (dads); they are more likely to select the latter for long-term relationships and the former for short-term relationships.

Heather Morton and Dr Boris Gorzalka contend that extramarital affairs are perhaps another strand of evidence for there being a 'natural' desire for novel partners.

They report that various studies find that between 23% and 29% men and 12% and 23% women, have had sex outside of a supposedly monogamous relationship. If affairs are driven by a desire for partner novelty, then familiarity with one's current partner increases the risk of infidelity, and indeed one study found that that each month in a relationship increased the risk of an affair by 2%.

If novelty does increase sexual desire and arousal, then those engaging in affairs should find sexual activity to be more frequent and pleasurable with their new partner, argue Heather Morton and Dr Boris Gorzalka. One study they quote found that 86% of respondents reported that their extramarital sexual relations were 'somewhat' or 'very' satisfying.

Yet if research also finds that only 38% of females and 25% of men reported quality of sex during the marriage as low, is there hope that long term couples can rescue their sex life? The right strategy will probably arise from an understanding of why 'familiarity breeds contempt'.

Heather Morton and Boris Gorzalka report other research finds that married women identified overfamiliarity as a primary contributing factor to declines in sexual desire, in fact some women felt certain that their desire would return in response to a new partner. This finding is further supported by another study which found that women who reported an absence of sexual yearning towards their partners, continued to experience strong sexual desire towards other men.

Studies also find that men in long-term relationships reveal that they view sexual boredom as an inevitable feature of all sexually exclusive relationships, rationalizing it as the price one must pay for long-term companionship. When asked what they believed were the underlying causes of their sexual boredom, men's most frequent responses involved over-familiarity, whereas women most regularly suggested complacency.

However in a study of 346 college students, less than 1% denied wanting to settle down with one mutually exclusive sexual partner, and when asked to select their ideal mating arrangement, both men and women overwhelmingly preferred strict monogamy to risk free casual extramarital sex.

Heather Morton and Dr Boris Gorzalka conclude that the vast majority of people do appear ultimately to want long-term relationships.

The conundrum appears to be that while this arrangement produces many practical benefits, it almost certainly will not (according to evolutionary theory) deliver maximal levels of sexual arousal and desire.

Our experience as therapists working with sexual and relationship problems is that extra-marital affairs for women are as if the women fall in love with themselves again. They feel that they are sexually noticed. This erotic attention is lacking from their marriage partners who eventually primarily see their female partners as mothers to their children. This identity is something to which these women also very much subscribe themselves.

Maybe if we and our partners could learn to see ourselves differently within our long term relationships, this could help rekindle desire?

10 Tips To Revive Your Sex Life
Bring Out The Mistletoe Early (01 of42)
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Put up a few of those leafy greens around the house as a regular reminder to smooch... and maybe a little more later on. (credit:Hill Street Studios via Getty Images)
Burn Some Candles (02 of42)
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Turn down the lights and get a few candles burning, yes this may seem a little cliche but it will definitely put you in the mood. Pick up a few candles with a holiday scent if you want to keep things topical. If you need ideas, try WoodWick candles — the wick is made of wood, so it crackles like a fire. It’s a nice substitute if you don’t have a fireplace at home. (credit:Ian Logan via Getty Images)
Make An Adult Wishlist (03 of42)
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Maybe there are a few things you just don’t feel comfortable asking Santa for, but that doesn't mean you can’t treat yourself. Check out the selection at an online store like Ohhh Canada or in person at a local adult shop like Come As You Are in Toronto. Then you and your partner can each put together a personal wishlist and surprise each other with something naughty and nice! (credit:tim scott via Getty Images)
Have A Bath(04 of42)
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There’s nothing a like a soak in the tub when you come inside on a chilly day — unless you’re sharing the bath with someone special, of course. Add extra incentive for a long soak with a waterproof toy. (credit:Abel Mitja Varela via Getty Images)
Get Away(05 of42)
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Nothing cures the cold-weather blues like a few days somewhere hot. Even if you can only spare a long weekend, a few days without the usual distractions can help you get things back on track. Beaches aren't your thing? A cozy cabin with a fireplace and some privacy is plenty romantic, as well. (credit:Thomas Barwick via Getty Images)
Turn Down Some Invites (06 of42)
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You don’t have to attend every seasonal soiree you’re invited to. Sometimes it’s worth it to politely decline so you can stay home and have a merry evening by yourselves. (credit:© Karen To via Getty Images)
Have A Snowball Fight(07 of42)
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It sounds silly, but that’s exactly the point. Having some fun together can help you forget your everyday stresses and relax. As a bonus, it can’t hurt to get your heart racing, right? And you’ll have to find some way to warm each other up as soon as you get inside. (credit:Kathrin Ziegler via Getty Images)
Give Each Other Massages (08 of42)
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It can be hard to motivate yourself to get naked when the weather calls for sweaters and thermal leggings. Make it enticing by giving each other massages with warming massage oil. It’ll help you relax, and you’ll be glad to stay in the buff once you’re all warmed up. You can move on to warming lubricant when it’s time to escalate your activities. (credit:Bjurling, Hans via Getty Images)
Go On A Wintery Date (09 of42)
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If you can’t get out of town for a few days, you can still have a romantic date night locally. Go skating, or visit a favourite local bar and get spiked hot chocolates. Or just cuddle up under the blankets at home and pop in your favourite romantic holiday movie. The key in either case is creating plenty of opportunities to be in close contact. (credit:Jose Luis Pelaez Inc via Getty Images)
Why Stick To Evening Hours(10 of42)
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It can be hard to keep your energy up at night when it starts getting dark at 4:30 in the afternoon. But who says sex is only for the evening hours? Take advantage of the extra energy you get when the sun is shining and make time for some morning — or afternoon — delight. (credit:Asiaselects via Getty Images)
Make Any Day Special (11 of42)
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Kristina Wright, author of Bedded Bliss: A Couple’s Guide to Lust Ever After, points out that you don’t have to wait for anniversaries or birthdays to have so-called special sex. Any day can be special, including the anniversary of the first time you made out, the day you've finally potty trained your youngest child, or just because it’s Tuesday. "Whatever it takes, whenever you can manage it, celebrate this crazy, messy, busy life you’ve created together — celebrate any time you can,” Wright says. (credit:Justin Horrocks via Getty Images)
Get Out Of The House(12 of42)
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It’s tempting to just bunker down and stay in when the weather starts to get chilly, but the problem is that your home has so many things that distract you from alone time: dishes, kids, computers, and even the television. Find a way to physically remove yourself from the things that keep you from making time for each other. Try checking into a nearby hotel for a night or even a local Airbnb spot. (credit:XiXinXing via Getty Images)
Shower Together (13 of42)
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Napping baby? Head to the bathroom and get clean (or dirty) together, Wright suggests. It doesn't have to end in sex — all that matters is the time spent alone together, and the re-connection from touch. As a bonus, you can save time and water! (credit:Randy Faris/Fuse via Getty Images)
Bring In An Expert(14 of42)
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Sometimes it’s hard to think of ways to reignite the spark when your mind is full of tasks and to-do lists from your busy day. After Nine Tonight, a site run by a husband-and-wife team who've dealt with their own issues around a stalled sex life, offers sex tips that could give you some ideas. (credit:RubberBall Productions via Getty Images)
Don't Dismiss The Quickie (15 of42)
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Yes, it’s nice to have an entire evening together, but sometimes there just isn't time for an extended romantic rendezvous. Sex doesn't have to be an all-or-nothing event. A quickie can remove the pressure from those, “Oh god, it’s been XX days since we've done it” thoughts in your head, and remind you how much you enjoy spending time together. (credit:Musketeer via Getty Images)
Schedule Sex(16 of42)
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No, it’s not very romantic to literally make an appointment to get naked with your partner, but is it less romantic than not having the time at all? “No matter how busy you are at work or what sort of responsibilities are distracting you at home, you know you'll have one-on-one time with your love,” says Lori Bizzoco, founder of Cupid’s Pulse. "Turn off your phones, shut the door, and focus on each other." (credit:Compassionate Eye Foundation/Gabriela Medina via Getty Images)
Constantly Kindle The Flame(17 of42)
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Don’t wait until you’re about to have sex to get romantic, advises Heidi Shimberg, co-author of the upcoming book CoupleCEO. "Send romantic and titillating texts or emails randomly throughout the day and week,” Shimberg suggests. "This will make each partner excited and eager for the time to be intimate; they will be extremely less likely to skip being intimate.” (credit:Image Source via Getty Images)
But Don't Forget Intimacy(18 of42)
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It’s hard to get revved up for sex when you’re feeling disconnected from your partner. Don’t forget to work on your intimacy as well, in big and little ways. Send a quick note during the day, or text just to say you’re thinking of your spouse. Make a point of touching more often. Talk about how you’re feeling and where you’re struggling. Fostering those connections will make it easier to make sex a priority, and remind you why you’re with this person in the first place. (credit:ImagesBazaar via Getty Images)
Make A Sexual Bucket List(19 of42)
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Are there things you've always wanted to do in bed, or want to do again? Work on your sexual bucket list together, Wright says, and go to it when you find yourself with some time to spend on it. (credit:Jacobs Stock Photography via Getty Images)
Simplify (20 of42)
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Not every surface in your house has to be spotless. Not every meal has to be made from scratch. If hiring a bi-weekly cleaner and ordering takeout on Fridays means you have more time for each other, so be it. Sometimes you have to spend money to make whoopee. (credit:Eastphoto via Getty Images)
Turn Off The Big Black Box(21 of42)
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Do you have time to watch "Scandal?" Then you have time to get busy! Set the DVR and get to it. We think Olivia Pope would approve. (credit:GeorgeRudy via Getty Images)
NEXT: 20 Sex Tips For Men(22 of42)
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Talk About Sex (23 of42)
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As time passes in a relationship, it’s easy to get into a rut and just go through the motions, rather than express what you really want (and need) in bed. Sex therapist Williams Lucena, FMD, says it’s time to break this cycle with some frank talk. “Ask each other, ‘What do I need in bed from you?’” he suggests. “Get back to the communication you used to have.” (credit:Shutterstock)
Eat Healthy (24 of42)
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This doesn’t sound like a sex tip, but treating your body right with good nutrition helps the whole body, including your libido, says Debbie Mandel, a stress management expert and author of Addicted to Stress. “Eat healthy foods to reduce cholesterol and keep your cardiovascular system humming,” she adds. “This will ensure that circulation is at peak performance for the ‘southern hemisphere.’” (credit:Shutterstock)
Pick Up Some Chores (25 of42)
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Want to put your partner in the mood for better sex? “Help around the house,” says Mandel. “The best foreplay happens outside the bedroom. By helping with chores and errands, you make them feel valued.” (credit:Shutterstock)
Exercise (26 of42)
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Few things will get you ready to satisfy women quite like getting in regular exercise each day, says Matthew N. Simmons, MD, PhD, of the Glickman Urological and Kidney Institute in Cleveland. “Even as little as 15 minutes of exercise daily will improve self-esteem, self-image, and libido,” he says. “Exercise makes the physical aspects of sex more enjoyable. Furthermore, making exercise a habit promotes cardiovascular health, which is necessary for normal erectile function.” (credit:Shutterstock)
But Don't Over Do It (27 of42)
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But don’t overdo it. Too much exercise can have the opposite effect, says Pete McCall, MS, an exercise physiologist with the American Council on Exercise. “Being in an overtraining state produces general feelings of fatigue and low energy and can disrupt sleep patterns and change mood,” he says. “This is hardly a good combination for wooing a romantic partner.” (credit:Shutterstock)
In Fact, Work Out Together (28 of42)
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If exercise is good, then exercising with your lover is an even better sex tip, says Mandel. “Working out together ensures that both libidos and endorphins will be up,” she says. “Since you’re both already sweating, take it to the next level. Stretching together is also a good idea.” (credit:Shutterstock)
Abstain A Bit(29 of42)
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Abstinence as a sex tip? Believe it or not, it’s a surefire way to improve sex and make your next encounter with your lover even more exciting. “Practice abstinence for a couple of days, a weekend, or a week,” says Mandel. “Abstinence does make the heart grow fonder and makes you lust after forbidden fruit.” (credit:Shutterstock)
Plan For Sex (30 of42)
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It may not sound that romantic, but Dr. Simmons says it’s a great way to improve your sex life and satisfy women. Construct a plan for having sex, he suggests: “Setting aside time or arranging opportunities for sex is very important, especially for busy couples or those with children. Don’t let the frequency of sex dwindle due to fatigue or the inability to find the ‘right time.’” (credit:Shutterstock)
Send Your Partner A Text(31 of42)
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Make use of technology. Want to keep her in the mood for sex later that night while you’re stuck at the office? Use your cell phone or e-mail. “Send her sexy messages throughout the day,” advises Mandel. (credit:Shutterstock)
Compliment Her (32 of42)
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Want a foolproof way to drive her wild and ensure better sex? “Find a particular feature, and tell her that she is the best in this class,” says Mandel. (credit:Shutterstock)
Focus On Relaxation (33 of42)
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Men like to get excited for better sex, but women are more likely to get in the mood through relaxation. “Wash her hair in the shower or massage her scalp to relax her,” says Debbie Mandel, a stress management expert and author of Addicted to Stress. “A woman needs to be relaxed before she is ready to receive.” (credit:Shutterstock)
Foreplay(34 of42)
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Regardless of how you get revved up for better sex, Matthew N. Simmons, MD, PhD, of the Glickman Urological and Kidney Institute in Cleveland, suggests not skimping on the foreplay — no matter how long you have been together as a couple. “Foreplay contributes greatly to stronger orgasms and improved sex,” he says. “Gearing up your autonomic nervous system will increase sensitivity, excitement, and strength of orgasm. Your patience and attentiveness will pay dividends.” (credit:Shutterstock)
Think Like Your Partner (35 of42)
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Natalie Bencivenga, co-founder, editor, and writer of twodaymag.com, advises thinking like a woman. “To think like a woman in bed, you don’t have to be one,” she says. “Give attention to some of her most neglected areas, like her neck, her feet, her inner thighs. Tease her mercilessly. Make her want it. You will be surprised what a build-up will bring!” (credit:Shutterstock)
Let Them Take The Lead (36 of42)
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Men so often take the lead in bed. Sometimes, the key to better sex is letting her be in charge. “Don’t be afraid to let your mate lead,” says Joyce Morley, EdD, a licensed counsellor in Decatur, Ga. “Allow your mate to initiate sexual pleasure on occasions, as well as taking the top position.” (credit:Shutterstock)
Don't Overlook Lubricant (37 of42)
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According to Bencivenga, there’s no shame in using lubricant to satisfy women. “Many guys think that since women get wet, if we aren’t wet, then we aren’t into it,” she says. “That’s not true. Sometimes, whether it’s stress, certain times of the month, or fatigue, women can have a hard time getting physically aroused even when they are mentally in the game. Lubricant in the bedside drawer is your new best friend.” (credit:Shutterstock)
Switch It Up(38 of42)
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If you’re experiencing a case of the “same-old, same-old,” working on adding a little variety is the key to better sex, says Simmons. “Spice things up by planning and discussing variations on your usual sexual habits,” he explains. “Lingerie, toys, new positions, and other creative additions can enhance intimacy and orgasm.” (credit:Shutterstock)
Change Locations (39 of42)
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Another way to add variety and improve sex life, suggests Mandel, is to try some place new. “Do it in different places to experience a different energy,” she says. “Take it outdoors if you are overwhelmed with technology and want to get back your natural rhythm.” (credit:Shutterstock)
Just Don't Have Sex, Make Love (40 of42)
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Does it feel lately like it’s just sex? “Try making love,” advises Dr. Morley. “You make love with that special someone, but you have sex with anybody.” (credit:Shutterstock)
Use Touch Even Without Sex (41 of42)
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Even when you’re not having sex, you can still improve your sex life by using touch in an intimate, but not sexual, way. “Touching is important, but doesn't always mean sex,” says Morley. “It is important to be intimate with your mate by touching her with love and affection on a daily basis. Kiss daily, and don’t be afraid to allow her to reciprocate.” (credit:Shutterstock)
Take Care Of Your Penis (42 of42)
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“Take good care of your penis,” says Dr. Simmons. “Penile injury is usually sustained when your partner is on top or when the penis buckles from missed penetration. If things are getting out of hand, ask your partner to ease up. If you suspect a penile fracture due to a perceived ‘pop’ followed by bruising, see a urologist immediately.” (credit:Shutterstock)