Plastic Surgeon Invents Sleep Bra To Prevent Sagging Breasts, Because That Sounds Like Fun

Surgeon Invents A 'Sleep' Bra, Because Daytime Ones Are So Much Fun To Wear

The sheer joy of slinging your bra off after a long day at work is a feeling no man will ever truly understand.

But according to a leading plastic surgeon our habit of letting the ladies hang free at night will give us saggy breasts before we know it.

After noticing his clients who wore bras to bed had firmer breasts than those who didn't, Beverley Hills plastic surgeon Dr. Randal Haworth decided to create a bra specifically designed to be worn while sleeping.

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"Though the the majority of women wear a bra during the day for support, most can't imagine they need to at night," says Dr. Haworth.

"But that can be a problem because gravity never sleeps."

Dr. Haworth says wearing your regular modern bra to bed is better than not wearing a bra at all, but it won't do enough to really help prevent sagging breasts.

And so he's created the NightLift bra, a "construction system" for women to wear at night.

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"Wiring, which gives larger bras their structure while keeping the bra close to the rib cage, works very well for vertical support from underneath the bosom, that is, for bras worn during the day," Dr Haworth explains.

"At night, unique gravitational forces are imposed upon the breasts which, in turn, require unique kinds of support - lateral and medial - that wiring simply can’t provide."

The NightLift bra uses a complex combination of straps, hooks and foam to pin breasts in place while you lie down.

Call us pessimistic, but we can't imagine waking up looking as refreshed as this model after a night strapped into one of these contraptions.

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The product will be available to buy from next month.

10 Things You Don't Know About Breasts
What is the average UK boob size? (01 of10)
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The most popular bra size in the UK is 36D, up from a 34B ten years ago. The increase is thought to be down to the popularity of cosmetic surgery, better nourishment and the pill. (credit: Mustafa Arican via Getty Images)
Are unequal breasts normal?(02 of10)
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Yes! Most women have one breast bigger than the other, and research shows that it's usually the left one that's larger, although no one really knows why. (credit:Nicole Hill Gerulat via Getty Images)
How big are the world's largest breast implants?(03 of10)
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Sheyla Hershey is thought to have the world's largest breast implants. Brazilian-born housewife living in Houston, Texas wears a 38KKK bra and the implants are 10,000 cc's. (credit:Tryman, Kentaroo via Getty Images)
What is he most common bra size in the world?(04 of10)
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Worldwide B is the most common cup size, smaller than the average British woman who wears a D cup bra. (credit:Vstock LLC via Getty Images)
Does ovulation affect your breasts?(05 of10)
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Due to hormones released during ovulation, a woman's breasts are most symmetrical between days 14 and 16 of her monthly cycle. (credit:Douglas La Prade via Getty Images)
Are human breasts and animal breasts different?(06 of10)
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Humans are the only species to have permanently enlarged breasts, other animals only have them when nursing. (credit:Hans Kuczka via Getty Images)
How much do breasts weigh?(07 of10)
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The average breast weighs 1.1 lbs and contains 4-5% of the body's total fat. (credit:Sam Edwards via Getty Images)
Does smoking affect breasts?(08 of10)
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Due to the chemicals in cigarettes breaking down the body's elastin, smokers often have saggier breasts than non-smokers. (credit:PhotoAlto/Michele Constantini via Getty Images)
How does Breast milk compare to cow's milk?(09 of10)
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Breast milk is sweeter, has more vitamin E, more iron, less essential fatty acids and less sodium than cow's milk. (credit:mitsopoulos via Getty Images)
Does size doesn't matter when it comes to breast feeding?(10 of10)
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For breastfeeding purposes, it doesn't matter whether a woman is an A cup or a D. Women with smaller breasts sometimes worry they'll be unable to nurse their babies, but it's actually women with larger breasts who sometimes have greater difficulties because of positioning issues. (credit:Compassionate Eye Foundation/Three Images via Getty Images)