Nike's tribute to Olympic gold medallists has really polarised opinion.
The T-shirts - available only for women - feature the words "gold digging" across the front, emblazoned in gold lettering.
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While Nike market the product as "a bold design that's a treat on the eyes", some Twitter users have been outraged, while others find them "funny" or even "cute".
"Whoever thought a Nike t'shirt emblazoned with 'GOLD DIGGING' was a fitting tribute to female Olympians should (sic) be fired," wrote one user.
Another wrote: "Mass producing a fitness shirt, only for women, that says "Gold Digging" is not only offensive but lacking imagination"
One pro t-shirt user Tweeted: "Personally, I think its cute."
So, is it a harmless joke or a sexist dig at female athletes who have worked extremely hard to compete in the Olympic Games - and then go on to win gold? Let us know in the poll below.
HuffPost Lifestyle have contacted Nike for their comments and are waiting patiently for their response.
Beneath the product the company claim to produce "style that starts a conversation", well these T-shirts have certainly done that. *slow claps*
Add to cart? Think we'll pass, thanks. Of course if you want one, be our guest .
See more controversial products below...
Controversial Products
Adidas (01 of14)
Open Image Modal Adidas' 'slave' shackle trainers AKA JS Roundhouse Mids (credit:Adidas/Facebook)
Abercrombie & Fitch (02 of14)
Open Image Modal "Wink Wink" and "Eye Candy" thongs for 10-year olds isn't a hit with all parents.
Urban Outfitters (03 of14)
Open Image Modal Urban Outfitters (04 of14)
Open Image Modal Indian pharmaceutical company (05 of14)
Open Image Modal Vaginal rejuvenation and tightening gel launched by Indian pharmaceutical company (credit:Ultratech India)
Urban Outfitters (06 of14)
Open Image Modal "New Mexico, Cleaner than Regular Mexico" t-shirts didn't go over well.(AP photo)
Nike (07 of14)
Open Image Modal Nike's "gold digging" t-shirt (credit:Nike)
Urban Outfitters (08 of14)
Open Image Modal Nike (09 of14)
Open Image Modal Urban Outfitters (10 of14)
Open Image Modal Urban Outfitters (11 of14)
Open Image Modal Pubic Hair Dye (12 of14)
Open Image Modal "Color for the hair down there" is not received well.
Indian feminine hygiene product (13 of14)
Open Image Modal Indian feminine hygiene product that doubles up as a vagina 'brightener'
Abercrombie & Fitch (14 of14)
Open Image Modal And the most controversial adverts...
100 Controversial Adverts
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Open Image Modal Levis.
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Open Image Modal Saatchi and Saatchi's campaign for The Conservative Party ahead of the 1979 general election.
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Open Image Modal Durex.
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Open Image Modal Sisley fashion brand.
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Open Image Modal Sean John's Unforgivable Woman fragrance.
(06 of100)
Open Image Modal Linford Christie stars in Kleenex's tissue advert.
(07 of100)
Open Image Modal Wonderbra's infamous advert.
(08 of100)
Open Image Modal Lynx.
(09 of100)
Open Image Modal BMW.
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Open Image Modal BaF's anti-domestic violence ad.
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Open Image Modal Red Tape menswear fashion brand.
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Open Image Modal Controversial French anti-smoking advert,
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Open Image Modal MacDonald's.
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Open Image Modal QSOL service provider.
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Open Image Modal NSPCC
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Open Image Modal A German MacDonald's advert.
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Open Image Modal Heinz.
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Open Image Modal Cadbury's.
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Open Image Modal Miquita Oliver in Women's Aid advert.
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Open Image Modal Advert for Chicolate chocolate substitute.
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Open Image Modal Skin Burn, anti-smoking ad
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Open Image Modal Barnardo's.
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Open Image Modal Tipalet cigarette advert.
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Open Image Modal Benetton
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Open Image Modal TG4 television program entitled 'Paisean Faisean'.
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Open Image Modal Courage beer.
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Open Image Modal Budweiser.
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Open Image Modal Barcardi rum.
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Open Image Modal Amnesty International
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Open Image Modal Skyy alcoholic drink.
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Open Image Modal Amnesty International
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Open Image Modal Amnesty International
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Open Image Modal Anti binge-drinking advert
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Open Image Modal Van Heusen
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Open Image Modal BMW
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Open Image Modal Pitney-Bowes Postage Meter
(37 of100)
Open Image Modal Government anti-drug driving advert
(38 of100)
Open Image Modal Anti-abortion advert
(39 of100)
Open Image Modal Advert against verbal abuse
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Open Image Modal Fabrica
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Open Image Modal Benson & Hedges
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Open Image Modal American Apparel
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Open Image Modal Amnesty International
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Open Image Modal Post-It
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Open Image Modal An M&C Saatchi advert for St Matthew's in the City in Aukland, New Zealand.