Cultural appropriation has become a hot topic in the fashion and beauty world of late, and Valentino is the latest designer to spark an online debate.
On Tuesday the designer debuted their spring/summer 2016 collection at Paris Fashion Week, inspired by “wild, tribal Africa”.
Valentino described the clothing on Twitter as being “primitive, tribal, spiritual, yet regal” and a “journey to the beginning of time and the essential of primitive nature.”
The collection featured 91 looks in total, but only 10 of them were worn by black models (only 8 black models were cast, as some of them walked twice).
It also featured tropes often associated with the continent such as bone necklacesand feathers, while the models wore their hair in cornrows and dreadlocks.
The soundtrack was bongo-style drumming. Of course.
Unsurprisingly, people weren't very happy about it. Here's what some Twitter users had to say:
See the collection in question below:
Valentino Spring/Summer 2016
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Models wear creations for Valentino's Spring-Summer 2016 ready-to-wear fashion collection, presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Thibault Camus) (credit:ASSOCIATED PRESS)
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Models wear creations for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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Models wear creations for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection, presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Thibault Camus) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection, presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Thibault Camus) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection, presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Thibault Camus) (credit:ASSOCIATED PRESS)
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Models wear creations for Valentino's Spring-Summer 2016 ready-to-wear fashion collection, presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Thibault Camus) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection, presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Thibault Camus) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection, presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Thibault Camus) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection, presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Thibault Camus) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection, presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Thibault Camus) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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EDITORS NOTE NUDITY - A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino' Spring-Summer 2016 ready-to-wear fashion collection, presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Thibault Camus) (credit:ASSOCIATED PRESS)
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Models wear creations for Valentino's Spring-Summer 2016 ready-to-wear fashion collection, presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Thibault Camus) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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Models wear creations for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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Models wear creations for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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Models wear creations for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model carries a handbag for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model wears a creation for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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Models wear creations for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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A model holds a handbag as part of Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)
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Models wear creations for Valentino's Spring-Summer 2016 ready-to-wear fashion collection presented during the Paris Fashion Week, in Paris, France, Tuesday, Oct. 6, 2015. (AP Photo/Zacharie Scheurer) (credit:ASSOCIATED PRESS)