Whether they're being papped without their slap on, uploading photos to Twitter, or taking part in charity campaigns, the world has seen its fair share of female celebrities without make-up in recent months.
So, as the latest batch of make-up free photographs go viral -- this time a selection before and after shots of porn stars taken by make-up artist Melissa Murphy -- HuffPost UK Lifestyle can't help but wonder why 'baring all' continues to make the headlines?
See the before and after photos (story continues below):
Porn Stars Without Makeup
Brea Bennett(01 of82)
Open Image ModalBelle Noire(02 of82)
Open Image ModalAnita Toro(03 of82)
Open Image ModalBonnie Rotten(04 of82)
Open Image ModalBree Olson(05 of82)
Open Image ModalCassie Laine(06 of82)
Open Image ModalChristy Mack(07 of82)
Open Image ModalCrista Moore(08 of82)
Open Image ModalDanielle Delaunay(09 of82)
Open Image ModalDiamond Kitty(10 of82)
Open Image ModalEden VonSleaze(11 of82)
Open Image ModalElaina Raye(12 of82)
Open Image ModalJuelz Ventura(13 of82)
Open Image ModalJasmine Wolff(14 of82)
Open Image ModalJynx Maze(15 of82)
Open Image ModalKagney Linn Karter(16 of82)
Open Image ModalKrissie Dee(17 of82)
Open Image ModalLaela Pryce(18 of82)
Open Image ModalNicole Malice(19 of82)
Open Image ModalPhoenix Marie(20 of82)
Open Image ModalSara Luvv(21 of82)
Open Image ModalSophie Dee(22 of82)
Open Image ModalTiffany Tyler(23 of82)
Open Image ModalVeruca James(24 of82)
Open Image ModalSamantha Saint(25 of82)
Open Image ModalEva Notty(26 of82)
Open Image ModalAllie Haze(27 of82)
Open Image ModalJessica Mor(28 of82)
Open Image ModalPuma Swede(29 of82)
Open Image ModalAria Amor(30 of82)
Open Image ModalAlana Croft(31 of82)
Open Image ModalElle Alexandra(32 of82)
Open Image ModalCassandra Nix(33 of82)
Open Image ModalDani Daniels(34 of82)
Open Image ModalChanel Preston(35 of82)
Open Image ModalBailey Blue(36 of82)
Open Image ModalAayla Secura(37 of82)
Open Image ModalBrooklyn Lee(38 of82)
Open Image ModalEidyia(39 of82)
Open Image ModalAnissa Kate(40 of82)
Open Image ModalAva Adams(41 of82)
Open Image ModalCourtney Shea(42 of82)
Open Image ModalDraven Star(43 of82)
Open Image ModalJada Stevens(44 of82)
Open Image ModalAnikka Albrite(45 of82)
Open Image ModalBridgette B(46 of82)
Open Image ModalJennifer White(47 of82)
Open Image ModalKat Dior(48 of82)
Open Image ModalKatja Kassin(49 of82)
Open Image ModalKeira King(50 of82)
Open Image ModalKelly Klass(51 of82)
Open Image ModalKimberly Gates(52 of82)
Open Image ModalKrysta Kaos(53 of82)
Open Image ModalLayla Sin(54 of82)
Open Image ModalLola Foxx(55 of82)
Open Image ModalMackenzie Pierce(56 of82)
Open Image ModalMadison Ivy(57 of82)
Open Image ModalMariah Mars(58 of82)
Open Image ModalMelissa Hill(59 of82)
Open Image ModalMisty Stone(60 of82)
Open Image ModalMolly Bennett(61 of82)
Open Image ModalNiki Lee Young(62 of82)
Open Image ModalNikki Delano(63 of82)
Open Image ModalNikki Seven(64 of82)
Open Image ModalNina Dove(65 of82)
Open Image ModalOdette Delacroix(66 of82)
Open Image ModalPenny Pax(67 of82)
Open Image ModalProxy Page(68 of82)
Open Image ModalRilee Marks(69 of82)
Open Image ModalRizzo Ford(70 of82)
Open Image ModalSally Sparrow(71 of82)
Open Image ModalSarah Vandella(72 of82)
Open Image ModalSierra Sanders(73 of82)
Open Image ModalTatiyana Foxx(74 of82)
Open Image ModalTori Black(75 of82)
Open Image ModalTori Lux(76 of82)
Open Image ModalVeronica Avluv(77 of82)
Open Image ModalVeruca James(78 of82)
Open Image ModalVicki Chase(79 of82)
Open Image ModalYasmine DeLeon(80 of82)
Open Image ModalZarina Summers(81 of82)
Open Image ModalZarrah Angel(82 of82)
Open Image ModalMurphy reveals that she never expected her work to become an overnight viral sensation, after originally uploading the images to Instagram to showcase her work.
For women in the public eye, the decision to go make-up free can lead to criticism from onlookers. Last year Holly Willoughby was labelled a "playground bully" and "anti-feminist" after she tweeted a picture of herself with no make-up on.
Despite the fact that women commonly go make-up free in everyday life, when it comes to celebrities we seem to have different standards.
Katie Jones, deputy editor of fashion site MyDaily.co.uk says: "I think a lot of women find it refreshing to see celebrities without makeup in the media. It's a reminder that a lot of work goes into creating their perfect hair and make-up in magazines and on the red carpet."
She adds: "It's easier to relate to a celebrity when they're showing their 'natural' selves."
HuffPost UK Lifestyle believe that pictures such as Murphy's could have the capacity to empower women and address body image issues. But some comments on Twitter have been far from positive.
"Look at the state of some if [sic] them without make-up!!" says one user.
"It's all an illusion. Not so hot without the make-up," tweets another.
Ladies (and gentlemen) would you go make-up free to work? Let us know in the comments below.