Men Recreate Maternity Photos In German Beer Ads, But 'Beer Bellies Are No Laughing Matter' | HuffPost Life

'It is never a bad idea to reduce alcohol consumption.'

By

Life Editor at HuffPost UK

A series of beer adverts have divided opinion by showing men in a maternity-style photoshoot cradling their "beer bellies".

The adverts, created for German beer Bergedorfer Bier, appear alongside the tagline "brewed with love".

While some have called the images "hilarious", others have raised concerns that they promote drinking to an unhealthy level.

“While these adverts are clearly intended as a bit of fun, they raise some fairly serious issues around the potential health impact of alcohol consumption," Dr Nitin Shori, medical director of the Pharmacy2U Online Doctor told The Huffington Post UK.

“The irony is that men who consume alcohol can actually develop health problems relating to reproduction, including erectile dysfunction and infertility."

Dr Shori added that beer bellies occur because most alcoholic drinks are packed with "empty" calories that offer no real nutritional value but prompt weight gain.

“Alcohol can also be a contributing factor in other health conditions, including certain cancers, liver cirrhosis, heart attacks and stroke," he said.

"Excessive alcohol consumption can contribute to a sedentary lifestyle that leads to other health problems, including heart disease."

He added: "The Government recently amended its advice to state that there is no safe level of alcohol consumption, while drinking alcohol during pregnancy has been shown to affect foetal development.

“It is never a bad idea to reduce alcohol consumption and it’s something a GP can help you with."

According to Drinkaware, someone drinking five pints of lager each week – the equivalent of 260 pints per year – consumes the same amount of calories as someone who gets through 221 doughnuts in a year.

With seven calories per gram, there are almost the same amount of calories in alcohol as pure fat, so the charity states "it’s no wonder then that drinking can lead to extra weight being put on around the middle".

It advises sticking to the low risk alcohol unit guidelines of not regularly drinking more than 14 units per week and upping the amount of exercise you do to help reduce your beer belly.

"To burn off the 180 calories you’d find in an average pint of lager (4% ABV) a typical man would have to spend: 13 minutes running on the treadmill or playing football; 15 minutes cycling or 20 minutes swimming or half an hour on the golf course," the website states.

For more advice on how to reduce your beer belly, download the Drinkaware app.

The Huffington Post UK has contacted Jung Von Matt, who made the adds, and Bergedorfer Bier for comment, but has yet to hear back at the time of publication.

Signs Of Alcoholism

Abuse: Not Meeting Responsibilities(01 of20)

Abuse, the regular use of a substance that leads to serious psychological and/or physical disability, is shown by one or more of these symptoms during the same year:Repeated substance use to the point of not being able to meet responsibilities -- not performing well at work, being suspended from school, being repeatedly late or absent from required duties, or neglecting household tasks. (credit:Shutterstock)

Abuse: Involving Risk(02 of20)

Abuse, the regular use of a substance that leads to serious psychological and/or physical disability, is shown by one or more of these symptoms during the same year:Repeated substance use when there is risk involved, like operating equipment or driving a car while under the influence. (credit:Shutterstock)

Abuse: Difficulties With The Law(03 of20)

Abuse, the regular use of a substance that leads to serious psychological and/or physical disability, is shown by one or more of these symptoms during the same year:Repeated difficulties with the law related to substance use -- being arrested for physical aggression or drunk driving, for instance. (credit:Shutterstock)

Abuse: Personal Or Social Difficulties(04 of20)

Abuse, the regular use of a substance that leads to serious psychological and/or physical disability, is shown by one or more of these symptoms during the same year:Insisting on using the substance regardless of continued or repeated personal or social difficulties because of it, verbal or physical aggression with a loved one, or frequent arguments about the substance use. (credit:Shutterstock)

Dependence: Needing Great Amounts(05 of20)

Symptoms of alcohol dependence, a physical need to drink, are identified as three or more of the following within the same year:Needing greater amounts of alcohol to satisfy cravings. (credit:Shutterstock)

Dependence: An Inability To Reduce Use(06 of20)

Symptoms of alcohol dependence, a physical need to drink, are identified as three or more of the following within the same year:Using the substance longer than planned or more frequently and in greater amounts.An inability to reduce use, despite a sincere wish to do so. (credit:Shutterstock)

Dependence: Going Through Withdrawal(07 of20)

Symptoms of alcohol dependence, a physical need to drink, are identified as three or more of the following within the same year:Going through withdrawal when not using alcohol, with symptoms such as tremors, restlessness, and agitation. (credit:Shutterstock)

Dependence: Avoiding Withdrawal(08 of20)

Symptoms of alcohol dependence, a physical need to drink, are identified as three or more of the following within the same year:Taking a substance or a similar one to avoid the effects of withdrawal. (credit:Shutterstock)

Dependence: Spending Time On Alcohol(09 of20)

Symptoms of alcohol dependence, a physical need to drink, are identified as three or more of the following within the same year:Spending a significant amount of time trying to acquire the substance.Spending less time at work or on other activities because of substance use; a person may completely abandon previously enjoyable activities. (credit:Shutterstock)

Dependence: Drinking In The Face Of Difficulty(10 of20)

Symptoms of alcohol dependence, a physical need to drink, are identified as three or more of the following within the same year:Continuing to drink despite being aware that alcohol is causing psychological or physical difficulties. (credit:Shutterstock)

Addiction: Saying Inappropriate Things(11 of20)

Stephen Gilman, MD, an addiction specialist in New York City, helps determine the severity of alcohol addiction by asking the following questions:Does he/she frequently say inappropriate things? (credit:Shutterstock)

Addiction: Slurred Speech(12 of20)

Stephen Gilman, MD, an addiction specialist in New York City, helps determine the severity of alcohol addiction by asking the following questions:Does his/her speech slurred? (credit:Shutterstock)

Addiction: Missing Work(13 of20)

Stephen Gilman, MD, an addiction specialist in New York City, helps determine the severity of alcohol addiction by asking the following questions:Does he/she miss work? (credit:Shutterstock)

Addiction: Off Balance(14 of20)

Stephen Gilman, MD, an addiction specialist in New York City, helps determine the severity of alcohol addiction by asking the following questions:Is his/her balance off when they walk? (credit:Shutterstock)

Addiction: Trouble With The Law(15 of20)

Stephen Gilman, MD, an addiction specialist in New York City, helps determine the severity of alcohol addiction by asking the following questions:Has he/she gotten in trouble with the law, for example, with drinking and driving? (credit:Shutterstock)

Addiction: Health Problems(16 of20)

Stephen Gilman, MD, an addiction specialist in New York City, helps determine the severity of alcohol addiction by asking the following questions:Is he having health issues related to alcohol addiction, such as heartburn, liver problems, high blood pressure, or insomnia? (credit:Shutterstock)

Question To Ask: Should I Cut Down?(17 of20)

Take the CAGE questionnaire -- if the answer to two or more of the four CAGE questions is yes, it is likely you have a problem.C stands for cut-down: Do you ever feel that you should cut down on your drinking? (credit:Shutterstock)

Question To Ask: People Getting Annoyed?(18 of20)

Take the CAGE questionnaire -- if the answer to two or more of the four CAGE questions is yes, it is likely you have a problem.A stands for annoyed: Have people annoyed you by criticizing your drinking? (credit:Shutterstock)

Question To Ask: Ever Felt Guilty?(19 of20)

Take the CAGE questionnaire -- if the answer to two or more of the four CAGE questions is yes, it is likely you have a problem.G stands for guilty: Have you ever felt guilty about your drinking? (credit:Shutterstock)

Question To Ask: Drinking To 'Recover'?(20 of20)

Take the CAGE questionnaire -- if the answer to two or more of the four CAGE questions is yes, it is likely you have a problem.E stands for eye-opener: Have you ever had to drink as soon as you wake up to steady your nerves or get over a hangover? (credit:Shutterstock)

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