For a long time now, the ginger-haired among us have taken some serious flack.
But all of that's about to change, as red hair has suddenly become super trendy - or so one modelling agency would have us believe.
Ugly Models has revealed that it's had to sign a handful of new red-haired models due to overwhelming demand.
The agency are predicting 2015 to be the year of the strawberry blonde barnet. And we think they might be right.
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Marc French, Chairman of Ugly Models, said: “We’ve seen a huge spike in demand for models with red hair. People like Ed Sheeran, Damian Lewis, Lily Cole and Paloma Faith have led to the UK developing a penchant for gingers.
"People with red hair are the rarest minority in the world. Both parents must be carriers of the red-hair gene in order for their child to be born ginger, but even then there is only a 25% chance of it happening."
French also adds that a recent poll found 25% of women think that ginger blokes are the most attractive and 23% of men prefer a red head over a blonde or brunette.
Move over bland hair colours, fiery red is here to stay...
Ugly Models are working in conjunction with Foxy Bingo.