Sports Company Under Fire For 'Sexist' Washing Label Reading: 'Give It To Your Woman. It's Her Job' | HuffPost Life

This 'Sexist' Washing Label Will Make Your Blood Boil

Natasha Hinde— The Huffington Post UK

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A sportswear company has come under fire after printing a "sexist" message on its clothing labels.

Indonesian clothing company, Salvo Sports - who are the official kit provider for major football team Pusamania Borneo - printed washing instructions on the inside of their football shirts reading: "Give it to your woman. It's her job."

And people are pretty pissed off.

After being inundated with complaints, the company apologised for the remark - and managed to coincide their public apology with International Women's Day.

It also comes just days after Women in Football launched #SheBelongs, a social media campaign which aims to tackle sexism in the game.

According to a translation by International Business Times, Salvo Sports posted on Twitter: "The message is simply, instead of washing it in the wrong way, you might as well give it to a lady because they are more capable."

"There is no intention to humiliate women. In contrast, [men can] learn from women how to take care of clothes."

"Not all men know how to treat their clothes and women have more expertise."

And by the looks of things, it wasn't the response Twitter users were after.

One user, John 'Jack' Daniels tweeted: "What a piss-poor, mealy-mouthed attempt at an apology! Can U guys play football w/ ur foot in your mouth & head up your arse?"

Ouch.

SEE ALSO:
As Rio 2016 Draws Closer, When Will Discrimination End For Sportswomen In Saudi Arabia?
#SheBelongs Campaign Launched By Women In Football To Tackle 'Hurtful' Sexism In The Sport

Most Sexist Moments Of 2014

Cate Blanchett Calls Out Casual Sexism On Red Carpet(01 of13)

At this year's SAG Awards, Cate Blanchett called out a journalist's casually sexist red carpet interview technique.

As the cameraman scanned up and down her gown, the award-winning actress crouched down and asked: "Do you do that to the guys?"

She's clearly tired of being valued for her appearance above her skills as an actress. And she isn't the only one.

Following in her footsteps came the #AskHerMore hashtag, which was created by The Representation Project, and asks media to do just that - ask women about more than simply what they are wearing.

Nightclubs Making A Business Model Out Of Sexist Lad Culture(02 of13)

Although tensions surrounding university lad culture have long been simmering, 2014 marks the year that war was well and truly declared.

In March, feminist campaigners told HuffPost UK Students editor Lucy Sheriff that nightclubs are making a business model out of a sexist, misogynistic lad culture which glorifies rape and sexual violence towards women.

Night time economies are using a "dangerous" presentation of women and are actively encouraging this culture, according to one researcher, with many events using disturbing advertisement material to promote their nights.

One poster features a woman with duct tape over her genitals, in another a woman crouches, legs splayed, in front of a man's crotch, while one video even featured a student saying he was going to rape a female student.

UK Porn Law Bans Female Ejaculation (But Not Male Ejaculation)(03 of13)

Yes, you read that correctly, female ejaculation features on the list of banned acts under a new UK porn law. It features in the list somewhere between urinating on and strangling your partner.

Male ejaculation, of course, is completely acceptable - whether that's on the face, body or as part of bukkake, where a large group of men climax over the same woman.

So far, so sexist.

The Rise And Fall Of Dapper Laughs(04 of13)

In November 2014, comedian Daniel O'Reilly, who created character Dapper Laughs shot to mainstream fame for all the wrong reasons.

The laddish sexist humour gained momentum on Vine, YouTube and social media, before landing him a series on ITV2 called 'Dapper Laughs: On The Pull'.

He was once described by ITV producers as a "brilliant new talent" with a "risqué" sense of humour, who could even become "the new Cilla Black". And so when Dapper Laughs fell from grace - he fell hard.

After one scathing online petition, a violent Twitter storm and media furore, O'Reilly appeared on BBC Newsnight with his tail between his legs to "kill off the character".

Read more about his rise and fall here.

The Fall Of Julien Blanc(05 of13)

Just a few days after the fall of Dapper Laughs, 'pick-up artist' Julien Blanc came crashing down behind him.

Blanc, who describes himself as the 'international leader in dating advice', was touring the world advising men how to 'pick up' women through using violent and abusive means.

But his tour was cut short when Australia, and soon after the UK, denied him entry to their countries.

The Vilification Of Magaluf Girl And Lack Of Responsibility Taken By Bar Owners(06 of13)

Earlier this year the country was shocked by a video of an 18-year-old performing sex acts on 24 men in a bar in Magaluf, Spain.

In the days that followed she was branded a "slag" (and worse) on social media, while the 24 men involved remained - depressingly, but unsurprisingly - anonymous and largely blame-free.

Even the owner of the bar tried to shift the blame onto the 18-year-old and her upbringing.

"The next time anyone says to you that there is no longer a stigma around women's sexuality, just point them in this direction and ask them to have another think," blogged Sarah, from Ending Victimisation and Blame.

'Heinously Sexist' Downing Street Catwalk(07 of13)

In July, the Daily Mail chose to travel back to the 1950s and covered David Cameron's cabinet reshuffle with a fashion critique of the new "girls" on the Downing Street "catwalk".

In the "heinously sexist" coverage the Mail's Catherine Ostler gave her "style verdict" on the new appointments, which examined Employment Minister Esther McVey's "don't mess with me" lipstick and "turbo-charged hair", Environment Secretary Liz Truss's "patriotic" red, white and blue ensemble and Claire Perry's wedges and "statement necklace".

Beth Tweddle Trolled During Vile Twitter Q&A With Sky Sports(08 of13)

The legacy of London 2012 was well and truly shat on in January this year, as a bunch of nasty trolls abused Olympic gymnast Beth Tweddle during a Twitter Q&A with Sky Sports News.

Using the hashtag #Sportswomen, the event was designed to allow fans and sports enthusiasts to ask the three-time Olympian burning questions about her experiences as a world class athlete.

Instead many Twitter users saw it as an opportunity to abuse and ridicule Tweddle.

Jennifer Lawrence Nude Photos Stolen In 'Sex Crime'(09 of13)

Jennifer Lawrence was among one of a hundred female celebrities to have their iCloud accounts hacked and nude photographs stolen.

Lawrence's photos were leaked online and despite this abhorrent crime, the 24-year-old came out fighting.

In an interview with Vanity Fair a few weeks later, she said: “It is not a scandal. It is a sex crime. It is a sexual violation. It’s disgusting. The law needs to be changed, and we need to change.

“Just the fact that somebody can be sexually exploited and violated, and the first thought that crosses somebody’s mind is to make a profit from it. It’s so beyond me. I just can’t imagine being that detached from humanity. I can’t imagine being that thoughtless and careless and so empty inside.”

Turkish Deputy Prime Minister Urges Women 'Not To Laugh In Public'(10 of13)

The deputy prime minister of Turkey urged the women of his country not to “laugh in public” and they responded brilliantly – by literally laughing in his face.

In a speech complaining of moral corruption, Bülent Arınç said: “Chastity is so important. It is not only a name. It is an ornament for both women and men. [She] will have chasteness.

“She will not laugh in public. She will not be inviting in her attitudes and will protect her chasteness.”

Arınç’s comments have sparked a backlash on social media networks, inspiring a number of hashtags encouraging women to post images of themselves laughing in public.

American Apparel 'Sexy School Girl' Skirt Image Labelled 'Underaged Porn' By The Public(11 of13)

Time and time again we see retailers resorting to shock tactics in the bid for our attention - and controversial brand American Apparel is perhaps one of the worst offenders.

The clothing company's ads have been banned in the past for their "sexual and objectifying" portrayals of women - but rather than learn their lesson, the company has decided to cash in on the 'naughty school girl' look.

Earlier this year, American Apparel released a 'Back to School'-style lookbook (the brand call it 'School Days') featuring young women posing in different school settings.

Some of the images are of a sexualised nature, while some products are called 'Lolita' - a nod no doubt to the sexualised schoolgirl in Vladimir Nabokov's infamous novel.

Women Who Eat On Tubes: Backlash Begins Against 'Bullying' Facebook Group(12 of13)

A Facebook group dedicated to publishing photographs of women eating on the London Underground faced accusations it is “bullying and humiliating” its subjects.

Entitled Women Who Eat On Tubes (WWEOT), the group counted thousands of members and featured images of women, typically taken without their knowledge or permission, along with the time, the food consumed and Tube line in question.

Soon after the group rose to prominence, the backlash began. A group of women staged a London Underground lunch party in a humorous attempt to demystify this oh-so-intriguing phenomenon.

River Island Removes 'Sexist' Anti-Nagging Gag Ball, After Twitter Users Threaten Boycott(13 of13)

River Island committed a disastrous own goal after a football-themed novelty item urging men to "gag" nagging wives or girlfriends caused uproar on Twitter, forcing the company to remove the item from their website.

The product, which featured a plastic football on a string, was labelled 'sexist' and 'offensive' by angry Twitter users.

'The Domestic Anti Nag Gag' was first highlighted by actress, Jenny Bede, who saw the product in a River Island shop and tweeted the Everyday Sexism project.

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