Eleven years ago, when the dotcom bubble burst and internet companies were in free fall, Natalie Massenet had an idea. The former fashion journalist decided to launch a website that would sell designer brands online and in doing so she paved the way for a revolution in the fashion industry.
Her slick luxury approach to online retail fundamentally changed how designer goods were bought, but less evident was that her approach also signalled a transformation in the fashion media. Net-A-Porter's ability to pair the retail experience with aspirational, snappy editorial was something of a revolution.