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Open Image ModalPhilip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalTim Cook, chief executive officer of Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalPhilip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalPhilip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalPhilip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalApple CEO Tim Cook discusses the new iPhone 6s and iPhone 6s Plus during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (AP Photo/Eric Risberg) (credit:ASSOCIATED PRESS)
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Open Image ModalApple Senior Vice President of Worldwide Marketing Phil Schiller announces new a color for the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. (credit:Stephen Lam via Getty Images)
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Open Image ModalApple Senior Vice President of Worldwide Marketing Phil Schiller announces new a color for the new iPhone 6s and 6s Plus during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. (credit:Stephen Lam via Getty Images)
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Open Image ModalPhilip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. introduced a larger iPad with a 12.9-inch screen, designed to attract business users and jump-start demand for its tablets. Photographer: David Paul Morris/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
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Open Image ModalPhilip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. introduced a larger iPad with a 12.9-inch screen, designed to attract business users and jump-start demand for its tablets. Photographer: David Paul Morris/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
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Open Image ModalPhilip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. Apple Inc. introduced a larger iPad with a 12.9-inch screen, designed to attract business users and jump-start demand for its tablets. Photographer: David Paul Morris/Bloomberg via Getty Images (credit:Bloomberg via Getty Images)
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Open Image ModalTim Cook, chief executive officer of Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalAndy Wafer, chief executive officer of Pixel Toys, speaks during an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalPhilip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalPhilip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalJeff Williams, senior vice president of operations for Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalApple Senior Vice President Philip Schiller speaks about the new iPad Pro at a media event in San Francisco on September 9, 2015. (credit:JOSH EDELSON via Getty Images)
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Open Image ModalApple Senior Vice President of Worldwide Marketing Phil Schiller speaks about the prices for iPad Pro on stage during a Special Event at Bill Graham Civic Auditorium September 9, 2015 in San Francisco, California. (credit:Stephen Lam via Getty Images)
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Open Image ModalApple Senior Vice President Philip Schiller speaks about the new iPad Pro at a media event in San Francisco on September 9, 2015. (credit:JOSH EDELSON via Getty Images)
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Open Image ModalPhil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalPhil Schiller, Apple's senior vice president of worldwide marketing, discusses the pricing for the iPad lineup during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalApple CEO Tim Cook discusses the Apple TV product at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalApple CEO Tim Cook discusses the Apple TV product at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalKirk Koenigsbauer, corporate vice president of the Office division for Microsoft Corp., speaks during an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalPhilip 'Phil' Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalApple Senior Vice President Philip Schiller speaks about the new iPad Pro at a media event in San Francisco on September 9, 2015. (credit:JOSH EDELSON via Getty Images)
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Open Image ModalTim Cook, chief executive officer of Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalJeff Williams, senior vice president of operations for Apple Inc., speaks during an Apple product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalApple CEO Tim Cook opens the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalPhil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalPhil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalPhil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalPhil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalDr. Cameron Powell with Airstrip, talks about health monitor options on the Apple Watch during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalPhil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalPhil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalDr. Cameron Powell with Airstrip, talks about health monitor options on the Apple Watch during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalPhil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalPhil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalJeff Williams, senior vice president of Operations, discusses the Apple Watch at the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalPhil Schiller, Apple's senior vice president of worldwide marketing, introduces the new Apple Pencil at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalApple CEO Tim Cook opens the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalGuests and members of the media wait for the next Apple event to begin at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalJeff Williams, senior vice president of Operations, discusses the iWatch at the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalJeff Williams, senior vice president of Operations, discusses the iWatch at the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalApple CEO Tim Cook discusses the new iPad during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalApple CEO Tim Cook discusses the new iPad during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalJeff Williams, senior vice president of Operations, discusses the Apple Watch at the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalApple CEO Tim Cook discusses the Apple Watch at the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalJeff Williams, senior vice president of Operations, discusses the Apple Watch at the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalPhil Schiller, Apple's senior vice president of worldwide marketing, introduces the new Apple Pencil at the Apple event in the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalPhil Schiller, Apple's senior vice president of worldwide marketing, announces the pricing for the iPad Pro during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalDr. Cameron Powell with Airstrip, talks about health monitor options on the Apple Watch during the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalApple CEO Tim Cook opens the Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalCredentials sit on a table in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalA woman uses an Apple Inc. iPhone to take a photograph of her badge in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalMembers of the media prepare for the start of the Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalAttendees line up in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalAn Apple logo hangs on the outside Bill Graham Civic Auditorium on September 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil latest iterations of its smart phone, forecasted to be the 6S and 6S Plus. (credit:Stephen Lam via Getty Images)
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Open Image ModalGuests and members of the media begin to arrive for the next Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalGuests and members of the media begin to arrive for the next Apple event at the Bill Graham Civic Auditorium, with the Civic Center in the background, in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalGuests and members of the media begin to arrive for the next Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)
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Open Image ModalAttendees line up in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalEmployees assist attendees in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalAttendees line up in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalCredentials sit on a table in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalAttendees line up in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalAttendees line up in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalEvent staff look at a computer in front of an Apple logo outside Bill Graham Civic Auditorium on September 9, 2015 in San Francisco, California. (credit:Stephen Lam via Getty Images)
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Open Image ModalAn attendee stands in front of the Bill Graham Civic Auditorium before the start of an Apple Inc. product announcement in San Francisco, California, U.S., on Wednesday, Sept. 9, 2015. (credit:Bloomberg via Getty Images)
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Open Image ModalGuests and members of the media begin to arrive for the next Apple event at the Bill Graham Civic Auditorium, with the Civic Center in the background, in San Francisco, Wednesday, Sept. 9, 2015. (credit:ASSOCIATED PRESS)