The objectively hilarious, statistically maybe-flawed YouGov Profiles tool released this week purports to show what people who are into various brands, ideas and foods are actually like.
Clearly, the results are a little absurd.
Still, they aren't without value either. And in one area the tool has proven particularly illuminating to us here at HuffPost Tech: showing us who gamers really are.
Because while the recent GamerGate controversy has led to lots of discussion - some of it very heated - about who gamers are and whether they are 'dead' or not (spoiler: not dead!) the results indicated in this poll are much more complex than you probably expect.
What they seem to show is that gaming is more diverse - politically, and in terms of age and gender, than we've previously given it credit for.
YouGov Vs GamerGate
FIFA 15(01 of10)
Open Image ModalFIFA 15 players work in advertising, skew right politically, read Zoo magazine and The Sun and watch Match of the Day. Blindin'.
Nintendo(02 of10)
Open Image ModalNintendo fans are into skiing, parenting and mobile apps, playing board games and like to own fish. They like spending time with their family, but lack self confidence and think they are geeky. They read Heat and watch The Simpsons on TV.
God of War III(03 of10)
Open Image ModalGod of War fans work in military defence. Who would've guessed?
Pokemon B&W(04 of10)
Open Image ModalPokemon fans are also female, young, very left wing and live in the Midlands. They describe themselves as Imaginative and wacky, but also conscious.
GTA V(05 of10)
Open Image ModalGrand Theft Auto fans are generally young, male and Scottish. They listen to Beck, like the film Gravity, and like… Rockstar Games. No surprise there.
Xbox 360(06 of10)
Open Image ModalXbox 360 customers are very, very left wing, love cats, shop at Asda and think Jeremy Clarkson is hilarious.
PS3(07 of10)
Open Image ModalPS3 users are essentially the same as Xbox 360 owners, but without the left-wing bias oddly. They also shop at Asda and think Jeremy Clarkson is hilarious - but they prefer Jonathan Ross. OUT THERE.
Call of Duty(08 of10)
Open Image ModalFans of the most recent Call of Duty game available on the tool tend to be older, work in trucking and drive a Rover.
Minecraft(09 of10)
Open Image ModalMinecraft fans: young, female, Scottish, teachers. They reach Kerrang and don't watch much TV.
Tomb Raider(10 of10)
Open Image ModalTomb Raider players are young - below 24 - but lean right politically. They read the gay lifestyle magazine Attitude and watch the IT Crowd. They also think "fresh food is better than frozen" and are sceptical of religion.