Hugh Salmon

Surprising human insights from the big, wide world

Hugh's advertising career began as a graduate trainee at Ogilvy & Mather in London. After a two-year break publishing SFX, his idea for a music magazine on audio cassette, Hugh returned to advertising. At the age of 31 Ogilvy enticed him back to manage Ogilvy Thailand, an office of nearly 400 people.
After the announcement of the 'doi moi' reform policy, he was one of the first Western businessmen to visit Vietnam at a time when US companies were still embargoed from doing so. This led to the opening of Ogilvy in Ho Chi Minh City and made Ogilvy, the number one agency in Asia, the first into Vietnam.
On returning to London, Hugh was appointed Managing Director of CM:Lintas. In 1999, he launched his own company, The Salmon Agency, which has evolved into an 'upstream' innovation and marketing consultancy for clients including the NHS.
He has been recognised as 'respected throughout the industry' in the Campaign magazine 'A List' of Who's Who in Marketing and Advertising.
Hugh is a co-founder of and co-author of a children's picturebook 'Do As You Would Be Done By', which is how he likes to live.
How to Solve 'The NHS Problem', Part

How to Solve 'The NHS Problem', Part Three

Since I started this blog, I have promoted my view that, in society, we are all consumers - and that professional marketing and advertising, and 'upstream creative thinking', could be better employed for the good of society as a whole. All of us...
04/12/2014 13:07 GMT
How to Solve 'The NHS Problem', Part

How to Solve 'The NHS Problem', Part Two

Last time, I discussed the need for the NHS to differentiate between 'treatment' and 'care'. In the last week, three stories have emerged to support this view..
28/11/2014 11:29 GMT
How to Solve 'The NHS

How to Solve 'The NHS Problem'

As a country, the NHS is the biggest issue we face. If we leave it to the politicians - you know, the people who don't know that invoices for £1.7billion are coming through the door - the NHS could bankrupt us...
20/11/2014 16:13 GMT
The Importance of Customer

The Importance of Customer Service

The cleaning ladies were seated at a table in the restaurant by the pool. Presumably, their morning break. They smoked roll-up cigarettes and spoke loudly. Very loudly. Not Greek, but an unknown Eastern European language. They were not smiling. They were arguing. Loudly.
30/10/2014 12:50 GMT
Why the Scots Would Be Mad to Vote for Independence (Not That I

Why the Scots Would Be Mad to Vote for Independence (Not That I Care)

So, next week the Scots will decide if they want to be independent. Let me start by declaring a lack of interest in this issue. A complete lack of interest. I think may be one-eighth Scottish but I really don't care if I have Scottish blood coursing through my veins. It hasn't affected my life either way.
10/09/2014 11:46 BST
When All You Can Do Is Play the Ball That Is Bowled to

When All You Can Do Is Play the Ball That Is Bowled to You

Next year, after the General Election, how many of the new Cabinet will be qualified to become ministers of government? What, for example, if a deal has to be done with Ukip? Will these appointments be made on merit or political expediency? Or will these people have been grown, nurtured, into their jobs? I think we know the answer.
01/09/2014 14:29 BST
'Long Lost Families' and 'Masters of

'Long Lost Families' and 'Masters of Sex'

The most interesting thing in the world is people. And, talking about interesting, which we were, and people, which we are, there is a peculiar juxtaposition in two TV series currently on air.
21/08/2014 16:02 BST
It May Be Right. It May Be Good. But Is It

It May Be Right. It May Be Good. But Is It Interesting?

'You can't bore people into buying your product, you can only interest them into buying it.' ... In today's world, is advertising interesting? ... Are all interestings equal? Or are some more interesting than others? How interesting does an interesting have to be to get noticed?
25/07/2014 12:15 BST
Why You Would be a Mug to be a Poet in the 21st

Why You Would be a Mug to be a Poet in the 21st Century

If Edwin Brock had been thirty years younger than me rather than thirty years older than me, would I have advised him to earn his crust by writing advertising copy at the behest of people like me? The heck I would.
24/06/2014 11:10 BST
If You Can Whistle, You're Not Tone

If You Can Whistle, You're Not Tone Deaf

My late father's only sister, my Aunt Hetty, died last month. My earliest memories of her are of Kenya and a different world. For the first 17 years of my life, 'home' was Hong Kong where I was born.
24/03/2014 14:51 GMT
Innovation: Communication and Inspiration in the

Innovation: Communication and Inspiration in the Organisation

The overarching theme of this blog is to show that better use of the skills and creativity of the UK advertising and communications sector would benefit society as a whole as well as business... But even I admit that, with all the creativity in the world, none of us could stop the floods which have dominated our media landscape.
25/02/2014 11:09 GMT
The London Airport Nondecision

The London Airport Nondecision Fiasco

In business, it is essential to be fast on your feet, identifying new opportunities and reacting to threats as quickly as possible. In public life, decisions are taken far more slowly, if at all, and, often, for all the wrong reasons...
06/02/2014 13:15 GMT