No sport should be the preserve of the one gender, and Murray has always been quick to correct anyone who implies otherwise
Kate started life as a journalist working for Dennis Publishing and Haymarket before jumping aboard (and surviving) the first dotcom boom. After creating websites and content strategies for Freeserve and Barclays, the only person more surprised than her when she joined Sport England was her former PE teacher. <br> <br> Currently in charge of Sport England’s brand and digital strategy, she has led the digital development of This Girl Can, the ground-breaking behaviour change campaign that has amassed fans, followers and awards around the world. More importantly, it is successfully encouraging women and girls in England to be more active.
By championing the fact that we’re all different, we can continue to inspire more women
13/08/2018 16:00 BST
Many of us bear the scars of the forgotten gym kit - and the horror of being forced to run about in your pants. Despite tackling triathlons over the last few years I wasn't the most natural of athletes at school and P.E. for me, was an exercise in not being as good as everyone else. Most women seem to have painful memories of school sports.
08/11/2017 15:30 GMT
This week is International Women's Sports Week and it's important to cheer on these fantastic ladies who are continually breaking barriers in the sporting world. But from Sport England's research we know these brilliant ladies don't always encourage the average woman like you or me to get active.
20/06/2017 15:53 BST
The ability for This Girl Can fans to be able to self-identify with those they could see towering above them on the billboards or on their TV screens was what encouraged them to get out and find the best way for them to get active.
24/02/2017 12:00 GMT
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