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Ruth Stevenson

Market research expert

I am an experienced primary research consultant who has provided research services for many public and private sector organisations covering an extensive variety of subject matters. I have worked for leading research agencies (IpsosMORI and TNS) as well as not-for-profit organisations. Through my company Ruthless Research I provide research services for organisations that benefit the community such as charities, social enterprises and not-for-profit organisations. My regular blog on research and related areas can be found at:

Minimising the Risk of Sub-Contracting a Sole Trader

When a client sub-contracts a research project they have to make decisions about who they want to work with and who they think will get the job done. Imagine you could choose a university, or an agency with hundreds of staff, or a boutique firm with ten staff. These are my competitors. And then there's me, a sole trader.
08/05/2013 14:40 BST

56 Up: Because Real People's Lives are Interesting and Important

I can't get enough of the <a href="" target="_hplink">7 up series</a>, a TV documentary following a group of people across the course of their lives. The first instalment was in 1964, when a group of 14 seven-year-olds from different backgrounds were selected to participate with the original premise "give me a child until he is seven and I will give you the man" and "the union leader and the business executive of the year 2000 are now 7 years old."
24/05/2012 16:42 BST

Could a Professional Researcher Ask the Scottish Referendum Question?

I have worked in public opinion polling in the past, and indeed have <a href="" target="_hplink">polled on Scottish independence before</a>, so a few people have asked me what I think about the question that has just been released by the Scottish National Party that is soon to be used in a referendum on Scottish independence: <em>Do you agree that Scotland should be an independent country? (Yes/No)</em>
03/02/2012 10:22 GMT