Sarah Willis

Online writer & editor

Sarah Willis is a freelance journalist working out of Brighton. Having worked in both the financial and business industries for a number of years, Sarah now writes on a range of subjects including business start ups, personal finance and Forex trading.
Should Britain Have Joined the

Should Britain Have Joined the Euro?

We should look to the biggest economic of recent events to find our answer. The 2008 crash and following recession is still shaping the economic situation across Europe. The Euro is struggling against the sterling, so does that mean we made the right choice?
06/04/2015 00:10 BST
What Does the Budget Mean for

What Does the Budget Mean for Savers?

Another big announcement was the creation of an entirely new ISA for those looking to get on the property ladder. The Help to Buy ISA can be used by first time buyers with the benefit of the Government adding £50 to every £200 deposited up to £12,000 annually. This means that those buying their first property could get a £3,000 boost.
28/03/2015 20:59 GMT
Personalisation and Privacy: Is There an Ethical

Personalisation and Privacy: Is There an Ethical Dilemma?

That's no surprise, but customer data is useful. It gives the insight needed to create more effective marketing campaigns and improve products, leading to increased conversions. Personalising your company website or email marketing campaign are two ways to achieve this.
02/03/2015 14:48 GMT
Could Celebrity Endorsements Shape the Political

Could Celebrity Endorsements Shape the Political Landscape?

Celebrities have more sway when it comes to giving publicity and that lends itself more to individual movements or campaigns. A savvy up-and-coming politician could probably use a celebrity in a positive way to get themselves known but, for the most part, the influence of celebrities influence the periphery of politics more than the centre of it.
23/02/2015 13:02 GMT
Why Adapting to Millennials Could Give You a Competitive

Why Adapting to Millennials Could Give You a Competitive Edge

As Millennials' economic power grows both business-to-business and consumer brands need to be aware that ethical policies will be expected as standard. This doesn't have to be a cost - energy saving and environmental schemes can deliver vital economic efficiencies.
04/02/2015 12:19 GMT
The Four Cornerstones of Success for Young

The Four Cornerstones of Success for Young Entrepreneurs

Starting a business isn't easy for anyone while young people face their own disadvantages. They usually have less capital to support them, they might have student debts, and getting a business loan is going to be much harder. As unfair as it is, some people have less respect for the young and that's going to have an effect when they're competing against older people for resources when launching a start-up.
19/12/2014 02:58 GMT
The Generation Game: Managing Money Through the

The Generation Game: Managing Money Through the Ages

The verdict on Generation Y so far is that they're lazy, narcissistic, entitled and materialistic. Broad generalisations are dangerous, and comparing generational characteristics is arguably nothing but a parlour game; but when it comes to money, today's young do seem more profligate.
11/12/2014 06:31 GMT
Paying for a Wedding - Who, How and Cutting the

Paying for a Wedding - Who, How and Cutting the Bill

Traditionally, the majority of wedding costs were paid by the father of the bride. This is rooted in the dowry tradition, where the groom's family were compensated for taking on the financial burden of the bride.
18/06/2014 13:20 BST
Solving the Mystery of

Solving the Mystery of Stonehenge

Many of us will recognise the odd arrangement of large rocks that cast looming shadows across the Wiltshire countryside as Stonehenge - an ancient monument shrouded by myth and mystery.
29/05/2014 12:30 BST
Techno-Tots - Is Tablet Technology Changing Our

Techno-Tots - Is Tablet Technology Changing Our Children?

This is the rise of the techno tots, a generation who will put others' claims to be digital natives to shame. Technology has developed so swiftly over the last decade that parents and educators have little information about how being immersed in the digital world will affect children's long-term development.
20/05/2014 16:58 BST