We see it every single day of our lives, size 0 models, perfect skinned 6ft men and how to look fashionable enough to be on the pages of Elle.
Many people I have spoken to suffering from Anorexia Nervosa or any other body image issue have said that at some point the fashion industry swayed them to think this way about themselves.
This world it cruel and many say it is not just causing mental illness but promoting unhealthy body weights and unnatural photoshopped pictures as the norm.
It's not just the risks that starvation can cause but in the last 4 years fourteen male and female models have died of suicide.
So how dare this industry hold their heads high when innocent young men and women are suffering so much from the effects of this awful world.
Here is a story from Rebecca Sweeney of her experience of this world.
"I used to be a model when I was around 6-10 years old with my big sister; we went to photo shoots and it all felt pretty cool at first but I never felt good enough comparing myself to my sister and the love the photographer was giving her and not me.. which I don't blame them for, she was and still is absolutely gorgeous but modelling just didn't become fun for me anymore.
I remember crying about it in the toilets and my mom telling me that it was just because she was older and that my time would come but In the end we stopped going as my sister grew out of it and I grew tired of not feeling good enough anymore.
That was until I was around 15 and got scouted at the clothes show live for a competition called TeenQueenUK where I got to go for a photo shoot in London which was really exciting. I really enjoyed posing in front of the camera again and having fun with it but then we got called in to a room to view my photos where a man began editing and photo shopping the pictures to get rid of my blemishes and spots which took all that fun I'd just had away.. why did he have to start editing away at my face? was I not good enough? not pretty enough the way I was? I tried not to let it bother me and tried to just enjoy the experience as much as I could.
When I got home I uploaded the photos on to Facebook where people began commenting on how pretty I looked but all the while I was thinking "well.. that's not really me, not the true me anyway, my face isn't that smooth and my hair definitely isn't that light and shiny." it just made me feel fake and I couldn't take those compliments on board knowing that the real me clearly wasn't good enough as I had to be edited".
This story shows the brutal nature of this industry and the fact of the matter is the fashion and modelling industry needs to stop pressuring every human being to achieve the unrealistic goal of being perfect and see beauty is not just what someone looks like on a billboard. Happiness should always come before perfection.