It's not everyday you come across a Galapagos Tortoise, but in a Huffington Post exclusive, meet the face of Channel 4's Mating season - Arthur.
Created by Channel 4's in house creative agency, 4creative, a series of trails, from the eyes of Arthur, will follow him on his emotional journey to find love in the 21st century as well as an accompanying musical score from Orbital's Paul Hartnoll.
Mating season explores the complexities and nuances of forming relationships in 2013. The season will see a host of new programmes come to Channel 4, including Dawn O'Porter's doc 'How to Find Love Online', new drama from the creators of 'Skins', 'Dates' and a brand new interactive documentary series, 'Date Night'.
In an EXCLUSIVE for Huffington Post, here's the first look, before anyone else at Arthur, the Galapagos Tortoise in action. So go on... you've already fallen a little bit in love with Arthur right? ...right?
I'll be blogging about about Channel 4's Mating Season a lot more soon over at italktelly.com