Alexa Chung Just Made UGG Boots Cool Again

Because, well, she's Alexa Chung.

Alexa Chung has added another string to her very stylish bow, teaming up with UGG to produce its latest campaign.

The style icon is the shoe brand’s first ever creative brand partner, which saw her taking on the role of art director for a new photoshoot.

And it’s every bit as cool as you’d expect.


Not only did Chung plan the concept and oversee the whole shoot, she also cast it - giving starring roles to four of her close friends, each chosen for their individuality and success in creative industries.

“I loved art directing for UGG,” Chung said in a press release.

“It gave me the opportunity to work alongside and marry together some of the people in my life I find most inspiring with a team of talented pals to capture both their spirit and the easy going nature of the brand.”


Chung worked alongside stylist Stella Greenspan, formerly Grace Coddington’s assistant, to showcase both UGG’s iconic ‘Classic’ boot and the new ‘Classic II’ style.

Each portrait was shot by photographer Ben Rayner, who worked alongside makeup artist Charlotte Day and hairstylist Blake Erik to create the chic, laid-back images.

Scroll down below to see the photoshoot in full:

Ben Rayner for UGG
Anna Z Gray: writer and model.
Ben Rayner for UGG
Coco Baudelle: model.
Ben Rayner for UGG
Cleo Wade: poet, artist and empowering speaker.
Ben Rayner for UGG
Brianna Lance: stylist.
September 2006

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