LIFESTYLE
17/10/2017 17:08 BST | Updated 17/10/2017 17:15 BST

People React To Bodyform's New 'Period Blood' Advert

'Ewwwww.'

Bodyform has released a new ad featuring ‘period blood’ in a bid to end stigma around the time of the month.

We filmed members of the public as they viewed the advert for the first time.